OXO was founded in 1990 by entrepreneur Sam Farber, who had previously established the housewares company Copco.

The inspiration behind OXO stemmed from a simple everyday problem. While cooking with his wife, Betsey Farber, who had mild arthritis, Sam noticed that traditional metal vegetable peelers were uncomfortable and difficult for her to use. Rather than designing a product solely for people with arthritis, he envisioned tools that would be easier and more comfortable for everyone.

This idea led to the creation of the first Good Grips Swivel Peeler, featuring:

• A large ergonomic handle
• Soft rubber grip
• Non-slip surface
• Stainless steel blade

The peeler quickly became a commercial success and established OXO as a pioneer in ergonomic kitchen design.2

OXO’s guiding philosophy is: “Better. Guaranteed.”

The company believes that even ordinary household tools can be redesigned to become more comfortable, efficient, easier to use, durable, and inclusive. Rather than adding unnecessary features, OXO focuses on solving real everyday problems through thoughtful design.3

One of OXO’s defining principles is Universal Design. Instead of creating products specifically for people with disabilities, OXO designs products that work well for the widest possible range of users, including seniors, children, people with arthritis, left-handed users, professional chefs, and home cooks. This inclusive approach has become one of the company’s core design philosophies.4

Over the years, OXO has expanded into many areas of home and kitchen products.

Kitchen tools

• Peelers
• Can openers
• Whisks
• Tongs
• Measuring cups
• Measuring spoons
• Graters
• Pizza cutters
• Garlic presses
• Ladles
• Spatulas

Food storage

• POP Containers
• Glass containers
• Produce storage
• Silicone bags

Coffee & tea

• Burr coffee grinders
• Pour-over kettles
• Coffee makers
• Cold brew systems
• Tea infusers
• Coffee scales

Cleaning products

• Dish brushes
• Scrub brushes
• Dustpans
• Toilet brushes
• Spray bottles
• Mop accessories

Home organisation

• Drawer organisers
• Bathroom organisers
• Pantry storage
• Closet accessories

Bakeware

• Baking pans
• Cooling racks
• Mixing bowls
• Rolling pins

Baby products (OXO Tot)

• High chairs
• Plates
• Cups
• Baby feeding accessories
• Bath products
• Potty training products5

OXO products are known for several recognisable design features, including soft non-slip grips, thick ergonomic handles, rounded shapes, durable materials, stainless steel construction, easy-to-clean components, and a minimalist appearance. These characteristics have made OXO products instantly recognisable in kitchens around the world.6

The Good Grips collection remains OXO’s flagship product line. Its key features include comfortable oversized handles, pressure-reducing grip, wet or dry usability, long-lasting construction, and professional-quality performance. The Good Grips line has expanded from a single peeler to hundreds of products.7

OXO emphasises observation-driven product development. Designers study how people use everyday tools, identify pain points, and refine products through extensive prototyping and user testing. According to the company, if a product cannot be made meaningfully better, it is not developed.8

OXO has increased its sustainability efforts by designing durable, long-lasting products, reducing unnecessary packaging, supporting environmental initiatives through 1% for the Planet, and encouraging products that help reduce household food waste. The company also supports charitable organisations, including Cookies for Kids’ Cancer, to which it has donated millions of dollars over the years.9

OXO has changed ownership several times since its founding. Today, it is a subsidiary of Helen of Troy Limited, a global consumer products company that also owns brands in health, beauty, and home categories.10

OXO is widely regarded as one of the leading premium housewares brands. It is particularly praised for ergonomic design, reliability, ease of use, build quality, functional innovation, and clean, modern aesthetics. Its products are commonly recommended by professional chefs, culinary publications, and consumer testing organisations for their balance of usability and durability.11

Mission: Make everyday tasks easier through better-designed products.

Core values:

• Innovation
• Simplicity
• Accessibility
• Durability
• Functionality
• Inclusivity
• Thoughtful design

The brand’s internal philosophy is often summarised as “Make Everyday Better”.12

Since introducing its first ergonomic peeler in 1990, OXO has become one of the most influential names in modern housewares. Its emphasis on inclusive, user-centred design helped popularise ergonomic kitchen tools and set new standards for everyday household products. Today, OXO offers hundreds of items across cooking, cleaning, organisation, coffee, baking, and baby care, while remaining focused on its founding goal of making everyday life simpler and more comfortable.

1. About Us
2. OXO (kitchen utensils brand)
3. Brand Guidelines – Our Brand
4. Brand Guidelines – Brand Architecture
5. Our Guide to the Best Oxo Products-Coffee Makers, Food Storage Containers and More
6. F&W Game Changers: OXO
7. 公司简介_OXO官方网站
8. About us – OXO
9. Homepage – OXO
10. OXO Good Grips, Brew, Steel, Tot
11. OXOのルーツ ｜ OXO（オクソー）公式オンラインストア
12. Oxo