About Pccooler
PCCooler (stylised as PCCOOLER) is a Chinese computer hardware brand that specialises in PC cooling systems and associated components. The brand is owned by Shenzhen Fluence Technology PLC, a publicly listed technology manufacturer focused on thermal management, industrial design, and consumer PC hardware. PCCooler is known for its CPU air coolers, all-in-one (AIO) liquid coolers, case fans, power supplies, and PC cases, serving both gaming enthusiasts and professional system builders.1
History
Shenzhen Fluence Technology PLC was founded in 2005 in Shenzhen, Guangdong, China. The company initially focused on thermal management technologies, developing cooling solutions for computers and electronic devices before expanding into consumer PC hardware under the PCCooler brand.
Key milestones in the company’s development include:
- 2005 โ Shenzhen Fluence Technology PLC established.
- 2014 โ PCCooler reorganised as a joint-stock corporation.
- 2017 โ The company completed its initial public offering (IPO) and was listed on China’s Growth Enterprise Market (GEM) under stock code 300647.
- 2017 โ A large manufacturing base in Huizhou, covering approximately 120,000 square metres, became operational to support expanded production.2
Products
PCCooler manufactures a wide range of PC hardware products across several categories.
CPU Air Coolers
The brand produces tower-style and low-profile coolers designed for Intel and AMD processors. Popular series include:
- PALADIN
- RZ Series
- GI Series
- K Series
These products target entry-level, mainstream, and enthusiast gaming systems.
AIO Liquid Coolers
PCCooler produces closed-loop liquid cooling systems with radiator sizes including 120 mm, 240 mm, 280 mm, and 360 mm. Many models feature PWM pump control, ARGB lighting, high-performance cold plates, and compatibility with modern Intel and AMD sockets.
Case Fans
The company offers a variety of fans intended for gaming PCs, workstations, and custom-built computers, including:
- PWM fans
- ARGB fans
- High-airflow fans
- Static-pressure fans
- Reverse-blade fans
- Daisy-chain fan systems
PC Cases
PCCooler manufactures ATX, Micro-ATX, and Mini-ITX computer cases that emphasise airflow optimisation, tempered-glass panels, and modern cable management.
Power Supplies
The PSU lineup includes 80 PLUS Bronze and Gold certified units, fully modular and semi-modular designs, and ATX 3.0-compatible models. These are designed for gaming PCs and high-performance desktop systems.
Accessories
Additional products include thermal paste, fan hubs, RGB controllers, cooling accessories, and mounting hardware.
Research and Development
PCCooler places significant emphasis on research and development. According to the company, its engineering facilities include wind tunnel testing, acoustic testing rooms, thermal simulation systems, performance testing laboratories, and quality assurance laboratories. In addition to producing its own consumer products, the company performs OEM and ODM manufacturing for other brands.
Manufacturing
PCCooler’s manufacturing operations are based primarily in Huizhou, Guangdong Province, while its headquarters remain in Shenzhen, China. The manufacturing campus spans approximately 120,000 square metres and supports metal machining, injection moulding, automated assembly, heat pipe manufacturing, quality inspection, and packaging. The company states that it follows ISO-certified quality management processes and exports products worldwide.3
Global Presence
PCCooler products are sold in more than 35 countries and regions, including the United States, Germany, Japan, South Korea, Brazil, Russia, Indonesia, Malaysia, Kazakhstan, and Chile. The company distributes through regional partners, online retailers, and OEM relationships.
Technology
PCCooler incorporates several technologies into its products to improve thermal performance while reducing operating noise. These include:
- Direct-touch copper heat pipes
- Vapour chamber cooling (select models)
- Hydraulic and fluid dynamic fan bearings
- PWM intelligent fan control
- Addressable RGB (ARGB) lighting
- High-density aluminium fin stacks
- Low-noise fan blade designs
OEM and ODM Services
Beyond retail products, PCCooler provides product design, thermal simulation, prototype development, tooling, pilot production, and mass manufacturing services. These offerings support hardware brands seeking customised cooling solutions or private-label manufacturing.
Patents and Innovation
According to the company, Shenzhen Fluence Technology PLC holds hundreds of patents related to thermal management and manufacturing technologies. Its official materials emphasise continuous investment in industrial design, product engineering, and proprietary cooling technologies.
Market Position
PCCooler is generally positioned as a value-oriented PC hardware brand, offering cooling products with competitive pricing whilst incorporating features such as ARGB lighting, modern mounting systems, and support for the latest Intel and AMD processor platforms. The brand competes in the global PC cooling market against manufacturers including Cooler Master, DeepCool, Thermalright, be quiet!, Noctua, Corsair, and Arctic.
Product Categories
Current PCCooler product categories include:
- CPU Air Coolers
- AIO Liquid Coolers
- Case Fans
- PC Cases
- Power Supplies
- Thermal Paste
- Cooling Accessories
Headquarters
- Company: Shenzhen Fluence Technology PLC
- Brand: PCCooler
- Founded: 2005
- Headquarters: Shenzhen, Guangdong, China
- Manufacturing Base: Huizhou, Guangdong, China
- Industry: Computer hardware
- Specialisation: Thermal management and PC components
- Stock Listing: Shenzhen Stock Exchange Growth Enterprise Market (Stock Code: 300647)
