PEAK was established in 1989 by entrepreneur Xu Jingnan with the goal of building a Chinese sports brand capable of competing internationally. During its early years, the company focused on manufacturing affordable athletic footwear for the domestic market.

As basketball gained popularity in China during the 1990s and 2000s, PEAK positioned itself as a basketball-focused brand. The company invested heavily in research and development, athlete endorsements, and international expansion.

In 2009, PEAK was listed on the Hong Kong Stock Exchange, raising capital to accelerate its global growth. In 2017, the company was taken private following a buyout by its founders and investment partners, allowing it to focus on long-term business development outside the pressures of public markets.2

PEAK develops products across multiple categories, including:

• Basketball shoes
• Running shoes
• Training shoes
• Volleyball footwear
• Tennis footwear
• Football apparel
• Sportswear
• Casual sneakers
• Sports accessories

Although basketball remains its flagship category, the company has expanded into lifestyle and performance products aimed at recreational athletes and everyday consumers.3

PEAK is known for developing proprietary footwear technologies designed to improve cushioning, comfort, and energy return. Some of its most recognised technologies include:

• PEAK TAICHI: Adaptive cushioning foam that responds differently depending on movement and impact.
• P-Motive
• Gradient Dual
• Super P-Motive
• State Polar Technology

The TAICHI cushioning platform has become the company’s signature innovation and has been used across many basketball and running shoe models. According to the company, tens of millions of TAICHI-equipped shoes have been sold worldwide.4

Basketball has long been PEAK’s strongest market. The company has sponsored NBA players, WNBA players, FIBA competitions, national basketball teams, and professional clubs in Asia and Europe.

PEAK gained international recognition through endorsement deals with NBA players such as Tony Parker, Dwight Howard, Andrew Wiggins, Lou Williams, and Matthew Dellavedova. These partnerships helped establish PEAK as one of the most recognisable Chinese basketball brands internationally.

PEAK has expanded well beyond China through distributors, franchise stores, and regional subsidiaries. Its products are sold throughout Asia, Europe, North America, South America, Africa, and Oceania. The company reports operations in over 100 countries and regions, supported by thousands of retail locations worldwide.5

PEAK promotes the idea that sport is accessible to everyone, from elite athletes to everyday consumers. Its branding emphasises performance, innovation, affordability, continuous improvement, and global accessibility. Many regional distributors summarise this philosophy with the slogan “I Can Play”, highlighting participation and personal achievement.6

PEAK is considered one of China’s major sportswear companies alongside brands such as Li Ning, Anta Sports, 361 Degrees, and Xtep. Internationally, it competes with larger global brands including Nike, Adidas, Puma, and Under Armour. PEAK differentiates itself by offering performance-focused products at relatively competitive prices while investing in proprietary footwear technologies and basketball partnerships.7

• Headquarters: Quanzhou, Fujian, China
• Founded: 1989
• Industry: Sportswear and sporting goods
• Products: Athletic footwear, apparel, sports equipment, and accessories
• Type: Private company
• Core specialisation: Basketball footwear and apparel8

1. Peak Sport Products
2. Peak | www.chinaservicesinfo.com
3. About Peak – We offer a wide range of PEAK sports equipment and apparel for basketball, running, team sports and other sports.
4. Peak Sport – Wikidata
5. About us page – with details of the PEAK company
6. About Us – Peak Sports
7. Peak Sports PH
8. ABOUT PEAK – Peak