Geographic coverage figures vary across regional websites; while older pages cited presence in over 30 countries, the current global site states that Petkit’s products and services reach more than 60 countries.15

Foundation

Petkit was established in 2013 by brothers Guo Weike and Guo Weixue, both of whom had backgrounds as hardware engineers. Their founding premise was that technology capable of improving human life could be similarly applied to animals. As pet owners themselves, the founders identified common challenges related to leaving pets alone, maintaining feeding and hydration schedules, and monitoring health whilst away from home. Consequently, they set out to build technology specifically designed for pets.1

Guo Weike (also referred to as W.K. Guo) is identified in corporate and investment sources as the founder and CEO or co-founder.1

Early years: Wearables

Petkit initially entered the market with a focus on pet wearables and the Internet of Things (IoT). Its FIT 1 wearable device was designed to record daily activities and provide behavioural data to owners, operating on the concept that changes in activity levels could indicate shifts in a pet’s condition. This established a core theme that continues to define the brand: using technology to convert everyday pet behaviour into actionable information.

Expansion into smart home products

By the mid-2010s, Petkit expanded beyond wearables into a broader range of connected home products, including smart water fountains, automatic feeders, pet monitors, smart pet houses, travel products and connected accessories. The launch of the EVERSWEET water fountain line and the FRESH ELEMENT smart feeder marked significant milestones in this transition.

Automated litter technology

In 2020, Petkit entered the automated litter management category with the PURA X line. This was a strategically significant move, as litter box maintenance represents a major repetitive task for cat owners. The company combined mechanical automation with odour management and, eventually, health-monitoring capabilities.

Financing and growth

Petkit has attracted substantial venture capital investment. According to CB Insights, the company raised approximately US$96.4 million across five funding rounds, including a US$50 million Series D round in August 2021. Investors include Qiming Venture Partners, GGV Capital, Sofina, INCE Capital and CDH Investments.2 INCE Capital confirmed the Series D financing, noting that Petkit intended to use the funds to strengthen research and development and technology-driven pet care.

Petkit was founded by the Guo brothers, Guo Weike (W.K. Guo) and Guo Weixue. Chinese business media identifies them as twin brothers who spent years working in technology and hardware engineering before establishing the company.3 Their engineering background is central to the brand’s identity; Petkit positions itself primarily as a technology company applied to pet care, rather than a conventional pet supplies manufacturer.

Petkit’s current product portfolio spans five primary categories.

Smart litter boxes

This category represents Petkit’s most technologically distinctive offering. The PUROBOT and earlier PURA product lines automate litter box cleaning and utilise cameras and AI to observe cats. Current models include:

• PUROBOT ULTRA
• PUROBOT MAX 3
• PUROBOT MAX PRO 2
• PUROBOT CRYSTAL DUO

Advanced models monitor litter box behaviour, recognise individual cats, record activity and provide health-related insights through the Petkit ecosystem.1 Unlike conventional automatic litter boxes that focus solely on convenience, these devices are positioned as pet-health monitoring tools that interpret bathroom behaviour to inform owners about potential health issues.

Smart feeders

Petkit’s feeder business has evolved from simple timed dispensers to connected feeding systems. The YUMSHARE family includes products such as the YUMSHARE Dual-hopper 2, which combines automatic feeding with a camera and pet recognition for multi-pet households.1

The company has also expanded into automated wet-food feeding. At CES 2026, Petkit introduced the YUMSHARE DAILY FEAST, described as a fully automated AI wet-food feeder designed to handle opening, portioning and serving wet food whilst monitoring feeding behaviour. This addresses a significant technical challenge, as wet food is considerably more difficult to automate than dry kibble.

Smart water fountains

The EVERSWEET series encourages pets to drink more water by providing continuously circulating, filtered water. The latest generation, EVERSWEET ULTRA, incorporates an AI camera and facial recognition to distinguish individual pets and monitor drinking behaviour.1 This reflects the company’s broader development philosophy of transforming ordinary household objects into connected devices that generate behavioural data and health insights.

Cameras and monitoring

Petkit integrates monitoring capabilities directly into its care devices rather than offering standalone pet cameras. Sensors and cameras record eating, drinking and litter box patterns, allowing the system to surface warnings or observations based on behavioural changes.

Grooming and accessories

The portfolio also includes grooming tools and connected accessories that integrate with the broader Petkit ecosystem.

Artificial intelligence has become integral to Petkit’s identity, marking a shift from merely automating physical tasks to interpreting animal behaviour. Key AI applications include:

• Facial recognition: Distinguishing individual pets in multi-pet households.
• Behaviour monitoring: Recording eating, drinking and litter box patterns via cameras and sensors.
• Health insights: Identifying changes in behaviour that may warrant attention.
• Automated decision-making: Devices making real-time adjustments based on sensor data, such as monitoring food freshness or identifying which pet is using a device.1

At CES 2026, Petkit explicitly described this approach as an “AI Ecosystem for Everyday Pet Care”.

CES 2026 marked a significant moment in Petkit’s strategic positioning. The company presented an integrated system comprising the EVERSWEET ULTRA for hydration monitoring, YUMSHARE DAILY FEAST for automated wet-food feeding, and PUROBOT CRYSTAL DUO for litter and health monitoring. Petkit stated that the YUMSHARE DAILY FEAST was selected by The Verge as a notable technology at the event, and the company received a CES 2026 Microsoft AI Innovation Award.

The presentation underscored a strategic shift away from standalone devices towards a unified ecosystem where feeding, drinking, toileting, AI and app connectivity combine to form a single pet-health platform.

Hardware functions as one component of Petkit’s business model, with devices connecting to the PETKIT App. The application provides device configuration, feeding schedules, remote monitoring, camera access, activity and drinking records, litter box logs, alerts and health-related insights.

From 2026, operation of the PETKIT App was transferred from PETKIT Network Technology (Shanghai) Co., Ltd. to its wholly owned subsidiary, MANTAS (Shanghai) Network Technology Co., Ltd.4 This structure indicates that Petkit operates increasingly as an IoT platform rather than solely as a hardware manufacturer.

Petkit’s product philosophy operates across three layers:

1. Convenience: Automating repetitive tasks such as feeding, watering, litter cleaning and monitoring.
2. Connectivity: Enabling remote interaction between owners, pets and devices via the app.
3. Intelligence: Using sensors, cameras and AI to transform raw activity into meaningful information.

This represents an evolution from traditional pet products to smart devices, then to connected products, and ultimately to an AI-powered pet-care ecosystem.

Design is a core element of Petkit’s brand identity. The company claims to hold over 400 product patents and 21 international industrial design awards.1 Development processes emphasise extensive testing and repeated prototyping.

Products typically feature a minimalist aesthetic with rounded forms, neutral colours, concealed mechanical components and an appliance-like appearance designed to integrate into modern homes. This visual language positions Petkit equipment closer to consumer electronics than to conventional pet supplies.

Petkit occupies a distinct position in the pet market, competing across multiple industries rather than within a single category.

This positioning aligns Petkit more closely with smart-home technology companies than with traditional pet accessory brands.

Petkit primarily targets owners who treat pets as family members and are willing to invest in convenience and technology. Key demographics include urban cat owners, dual-income households, frequent travellers, owners working long hours, multi-cat households, technology-oriented consumers and those interested in proactive health monitoring. Historically, the company has also described its customer base as relatively young pet owners.3

Although founded in China, Petkit has developed a significant international presence. Its official store locator lists channels across North America, Europe and Asia, including the United States, Japan and multiple European markets, alongside official distributors.1 While regional sites have historically cited coverage of over 30 countries, the current global site claims presence in more than 60 countries.5 The universal nature of pet care challenges—feeding, hydration, litter management and monitoring—has facilitated this global expansion.

Petkit operates an animal welfare initiative called PETKIT HELP. Established around 2020, the programme supports animal shelters and animals in need through donations and equipment, including customised wheelchairs for disabled dogs.1 This initiative aligns with the company’s broader branding that technology should serve animal welfare rather than exist solely for novelty.

Petkit has secured significant venture capital backing. Publicly reported investors include Qiming Venture Partners, GGV Capital, Sofina, INCE Capital, CDH Investments, Atlas Capital and Kunyan Capital. The most notable publicly disclosed transaction was the US$50 million Series D round in August 2021.2 As a private company, Petkit does not publicly disclose detailed financial information such as annual revenue, profit or valuation.

• 2013: Company founded by the Guo brothers.
• Early 2010s: Launch of FIT wearable technology for pets.
• Mid-2010s: Expansion into smart monitoring, water fountains and connected products.
• 2016–2018: EVERSWEET and FRESH ELEMENT lines expand into hydration and feeding.
• 2020: PURA X launches automated litter management.
• 2021: US$50 million Series D financing completed.
• 2023–2024: Increased emphasis on camera-equipped products and AI-driven monitoring.
• 2024: PUROBOT ULTRA demonstrates AI-based litter and health analysis.
• 2025: PUROBOT CRYSTAL DUO introduces AI-enabled open-top litter technology with integrated health monitoring.
• 2026: Presentation of integrated AI ecosystem at CES, connecting hydration, feeding and litter management.

Petkit’s primary differentiator is ecosystem integration. Whilst many pet technology companies specialise in single devices, Petkit develops interconnected products that collectively provide comprehensive behavioural insights. For example, data from feeders, water fountains and litter boxes can be correlated to identify behavioural changes earlier than isolated observations would allow. This integration underpins the company’s shift towards positioning products as health insight tools rather than mere smart gadgets.1

• Engineering foundation: Founded by hardware engineers with a sustained technology-oriented identity.
• Comprehensive ecosystem: Coverage of the three critical daily care routines: eating, drinking and toileting.
• Industrial design: Premium aesthetic aligned with modern home interiors.
• AI integration: Advanced computer vision and behavioural analysis beyond basic timers and sensors.
• Global distribution: Established sales channels outside China.
• Recurring revenue potential: Consumables such as filters, litter and waste bags encourage continued ecosystem engagement.

• Premium pricing: Smart devices are significantly more expensive than conventional pet products.
• Software dependence: Advanced functionality requires the PETKIT App, internet connectivity and cloud services.
• Privacy considerations: Camera-equipped products collect sensitive household and behavioural data, governed by the company’s privacy policy.4
• Non-diagnostic: Health insights are observational and do not constitute veterinary diagnosis.
• Consumable costs: Proprietary or compatible filters, litter and waste bags create ongoing ownership expenses.

Petkit is best understood as a Shanghai-founded pet technology company transforming everyday pet-care appliances into an interconnected, AI-powered health and automation ecosystem. Its evolution from building technology for pets (2013) to automating care, enabling remote monitoring, interpreting behaviour through AI, and finally integrating all aspects of pet wellbeing into a continuous picture, defines its current trajectory. The 2026 product lineup indicates competition not only in pet appliances but in the emerging category of AI-powered pet health and smart-home technology.1

1. ABOUT US
2. Petkit Stock Price, Funding, Valuation, Revenue & Financial Statements
3. 独家专访 | 天猫京东连续6年TOP1，PETKIT小佩做对了哪三点？ – 数英
4. PETKIT App Privacy Policy
5. ABOUT US