S Singapore Brand Wiki

About Plant and Plant

Overview

Plant and Plant is a Singapore-based plant retail and horticulture brand that specializes particularly in air plants (Tillandsia). The company also sells houseplants, bromeliads, orchids, Hoya, succulents, carnivorous plants, and plant accessories. It operates under the legal entity PLANT & PLANT PTE. LTD., which was incorporated in May 2019. 1

The brand is closely associated with Pick a Plant, an earlier Singaporean plant business founded in 2008. According to its own retail description, Plant and Plant was established as the “new retail front” for Pick a Plant, which had developed a specialization in Tillandsia and air-plant wholesale.

Basic Information

Item Information
Brand Plant and Plant
Legal Entity PLANT & PLANT PTE. LTD.
Country Singapore
Established 2019 as Plant and Plant; predecessor Pick a Plant dates to 2008
Industry Plants, horticulture, nursery / plant retail and wholesale
Core Specialty Tillandsia / air plants
Founder Associated with Predecessor Kevin Cheong
Predecessor / Related Brand Pick a Plant
Business Model Retail, online sales, wholesale/distribution, and plant education
Key Product Categories Air plants, houseplants, bromeliads, orchids, Hoya, succulents, carnivorous plants, and accessories

The company’s registered principal activity is the wholesale of cut flowers and plants, with the retail of handicrafts, flowers, plants, and pet animals listed as a secondary activity.

History

The origins of Plant and Plant lie with Pick a Plant, which was registered in Singapore as a sole proprietorship on 15 May 2008. Its registered business activities included the wholesale of cut flowers and plants and the growing of ornamental plants.

Pick a Plant was founded by Kevin Cheong. The early business grew out of a community of air-plant enthusiasts and collectors. Several Singaporean collectors contributed knowledge, cultivation experience, and connections that helped develop the local air-plant community around the business.

The company subsequently developed a particular reputation for Tillandsia, a genus of bromeliads commonly known as air plants because many species grow epiphytically without soil.

In 2019, PLANT & PLANT PTE. LTD. was incorporated in Singapore. Plant and Plant describes itself as the newer retail front of Pick a Plant, effectively bringing the established air-plant expertise into a broader consumer-facing retail operation.

Distinctive Features

The defining feature of Plant and Plant is its strong emphasis on Tillandsia.

Unlike conventional potted plants, Tillandsia can generally be grown without soil. They absorb water and nutrients primarily through structures on their leaves and naturally grow attached to trees, rocks, and other surfaces. The brand’s online store explains that Tillandsia belongs to the bromeliad family and that the genus contains more than 650 species, with most originating from Central and South America.

This characteristic makes air plants particularly suited to:

  • Apartments and small homes;
  • Desks and offices;
  • Decorative displays;
  • Terrariums;
  • Hanging arrangements;
  • Plant collections;
  • Educational workshops; and
  • Individuals who want plants without conventional potting soil.

The brand’s original positioning sits between a plant nursery, specialist collector’s shop, and lifestyle retailer.

Product Range

Although Tillandsia remains the signature category, Plant and Plant has developed a considerably broader assortment.

Air Plants / Tillandsia

This is the brand’s most important category. Its current online catalogue includes species and cultivars such as:

  • Tillandsia ionantha
  • T. ionantha ‘Fuego’
  • T. brachycaulos
  • T. caput-medusae
  • T. juncifolia
  • T. funckiana
  • T. bulbosa
  • T. usneoides / Spanish moss
  • T. araujei
  • T. Eric Knobloch

The online store lists more than 200 air-plant products, ranging from inexpensive beginner plants to unusual collector specimens.

Houseplants

Plant and Plant also sells conventional indoor plants, including varieties such as:

  • Sansevieria / snake plants
  • Dracaena
  • Assorted tropical houseplants
  • Pitcher plants
  • Other ornamental foliage plants

Its marketplace catalogue demonstrates that the business is no longer limited to air plants. 2

Bromeliads

Bromeliads are a natural extension of the company’s Tillandsia specialization. The retail range includes assorted bromeliads as well as Tillandsia, which itself belongs to the bromeliad family.

Orchids

Orchids form another part of its ornamental-plant range, including mini Dendrobium and other orchid selections.

Hoyas and Succulents

The brand also sells Hoya, succulents, and other collectible plants, giving it broader appeal among houseplant enthusiasts.

Carnivorous Plants

Its catalogue includes carnivorous plants such as:

  • Drosera spatulata
  • Nepenthes hybrids / pitcher plants

This adds another collector-oriented dimension to the brand.

Accessories

Plant and Plant also sells products that support plant ownership and display, including:

  • Air-plant holders;
  • Potting media;
  • Crafting materials;
  • Plant-related accessories.

Education and Plant Knowledge

Education has been part of the Pick a Plant ecosystem since its early years. The company’s history credits air-plant enthusiasts with helping develop cultivation knowledge and notes that workshops were used to spread awareness of air plants in Singapore.

The associated Pick a Plant website continues to offer air-plant care information and workshops, including packages for small groups, organizations, and educational enrichment.

This aspect is central to the brand’s identity because Tillandsia can initially appear unusual or difficult to understand to someone accustomed to ordinary potted plants. Teaching customers about light, watering, airflow, and plant biology forms a natural part of the customer experience.

Brand Philosophy

The brand’s philosophy revolves around three main ideas:

Accessibility

Air plants can be considerably easier to integrate into small urban spaces than many conventional plants because they do not require conventional soil-filled pots.

Discovery

Rather than selling only familiar foliage plants, Plant and Plant has historically emphasized unusual species, hybrids, forms, and collector plants.

Community

The company’s history places significant emphasis on the Singapore air-plant enthusiast community that helped it develop. This gives Plant and Plant a specialist-community character rather than that of a conventional mass-market garden centre.

Retail and Online Presence

Plant and Plant has operated as an online retailer as well as through physical nursery and retail activities.

The associated Pick a Plant website remains active and provides product listings, plant information, care guides, and workshop information.

Physical Nursery Evolution

The business has operated from different locations over its history. Older listings associate Pick a Plant with locations in Singapore’s western/nursery areas, including Neo Tiew Lane and Old Choa Chu Kang Road. Historical directory listings should be treated cautiously, however, because some of those locations are now marked as closed. 3

More recent business updates associated with the brand indicate activity at a Thomson Road nursery, including a new nursery at 551 Thomson Road, alongside temporary retail booths such as pop-ups in shopping centres.

The exact retail footprint appears to have evolved over time, so the brand is better understood as a nursery + online + pop-up retail operation rather than a conventional chain of permanent shops.

Corporate Structure

There are two particularly important names to distinguish:

Pick a Plant

PICK A PLANT is the older business, registered in Singapore in 2008. It remains associated with the specialist air-plant operation and online presence.

Plant and Plant

PLANT & PLANT PTE. LTD. was incorporated on 13 May 2019 and is a separate Singapore private company. Its registered business activities are centred on plant wholesale and related retail activities.

Thus, Plant and Plant should not simply be treated as the original name of Pick a Plant. A more accurate description is that Plant and Plant is the later retail brand/company associated with the established Pick a Plant business.

Market Positioning

Plant and Plant occupies a niche in Singapore’s plant market. It is not simply a traditional florist, as its focus is living ornamental plants rather than cut flowers. It is not simply a general nursery, due to its unusually strong specialization in Tillandsia and collectible plants. It is not purely a collector’s shop, as it also sells inexpensive beginner plants and mainstream houseplants.

Instead, its positioning can be described as specialist botanical retail for urban plant lovers, with air plants and unusual species at the centre of the assortment.

Customer What Plant and Plant Offers
Beginner plant owner Affordable, relatively accessible plants
Apartment dweller Compact air plants and houseplants
Air-plant enthusiast Large Tillandsia selection
Collector Rare / unusual Tillandsia and hybrids
Gift buyer Small decorative plants and accessories
Educator / organization Workshops and enrichment programmes
Experienced hobbyist Specialty orchids, Hoya, carnivorous plants, and bromeliads

Reputation and Community Presence

Plant and Plant/Pick a Plant has developed visibility among Singapore’s plant-enthusiast community. For example, discussions within local communities have recommended the brand for its strong range and pricing. While anecdotal, this illustrates the brand’s recognition among local plant hobbyists.

The company has also participated in plant-related events. For example, the official programme for the Singapore Garden Festival 2024 listed Pick A Plant (Plant & Plant Pte Ltd) as a marketplace exhibitor.

Product Philosophy: From Beginner to Collector

One of Plant and Plant’s strongest commercial characteristics is its range of price and rarity. A beginner can purchase a common Tillandsia for a relatively small amount, while an experienced collector can look for unusual species, hybrids, or specimens. For example, the current catalogue includes common T. ionantha alongside specialty varieties such as T. Eric Knobloch and T. araujei.

This creates a natural progression: First air plant → several Tillandsia → unusual varieties → collector specimens. That progression is particularly valuable for a specialist plant brand because customers can remain within the same ecosystem as their interest develops.

Brand Strengths

  1. Strong specialist heritage: The business traces its roots to 2008 and has spent many years developing expertise around Tillandsia.
  2. Distinctive product category: Air plants provide a much clearer identity than simply selling generic houseplants.
  3. Broadening assortment: The brand has expanded beyond Tillandsia into orchids, bromeliads, Hoya, carnivorous plants, succulents, and conventional houseplants.
  4. Community orientation: Its history is closely connected with Singapore’s air-plant enthusiast community, cultivation knowledge, and workshops.
  5. Online accessibility: The combination of online sales, marketplace presence, and physical nursery/retail activities gives customers multiple ways to interact with the brand.

Current Identity

As of 2026, Plant and Plant can best be characterized as a Singapore specialist plant retailer and horticultural business whose historical and commercial centre of gravity is Tillandsia.

Its current product ecosystem is broader than its original air-plant specialization, encompassing: Tillandsia → bromeliads → houseplants → orchids → Hoya → succulents → carnivorous plants → plant accessories.

At the same time, the Pick a Plant website continues to describe Tillandsia as a major focus, with hundreds of air-plant products available online.

References

This profile was compiled with AI assistance and reviewed before publishing. How we use AI

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