About PULUZ
PULUZ is a Chinese brand specialising in photography and videography accessories. It is best known for its portable photo studios (light boxes), camera accessories, smartphone accessories, underwater housings, lighting equipment, and content creation tools. The brand primarily serves photographers, e-commerce sellers, content creators, and businesses requiring affordable photography equipment.
The brand is owned by Shenzhen PULUZ Technology Limited, which is headquartered in Shenzhen, Guangdong, China. Since its establishment, PULUZ has expanded its product reach to customers in Asia, Europe, North America, and other international markets through online retailers, distributors, and OEM/ODM partnerships.1
History
PULUZ was founded around 2015 as a manufacturer focused on photography accessories. The company was established in Shenzhen, China’s electronics manufacturing hub, allowing it to develop products through in-house research, mould design, manufacturing, and quality control.
According to company information, PULUZ has registered its trademark in multiple countries and has built manufacturing capabilities supporting OEM (Original Equipment Manufacturer) and ODM (Original Design Manufacturer) services for global distributors.1
Company
- Company Name: Shenzhen PULUZ Technology Limited
- Founded: 2015
- Headquarters: Shenzhen, Guangdong, China
- Industry: Photography equipment and consumer electronics accessories
- Business Type: Manufacturer and exporter
- Employees: Approximately 200–500 (company-reported)
- Markets: Worldwide1
Products
PULUZ manufactures a wide range of photography and mobile accessories, including:
Photography Equipment
- Portable LED photo studios (light boxes)
- Photography lighting kits
- Ring lights
- LED panel lights
- Foldable shooting tents
- Photography backdrops
Camera Accessories
- Camera cages
- Tripod mounts
- Ball heads
- Quick release plates
- Camera straps
- Camera bags
- Lens accessories
Smartphone Accessories
- Phone tripod adapters
- Phone holders
- Selfie accessories
- Vlogging rigs
- Live streaming accessories
Underwater Equipment
- Waterproof phone cases
- Diving housings
- Waterproof camera accessories
- Floating grips
Mounting Solutions
- Action camera mounts
- Bicycle mounts
- Motorcycle mounts
- Helmet mounts
- Suction cup mounts
Studio Accessories
- Reflectors
- Softboxes
- Diffusers
- Background cloths
- Storage bags
Many of these products are aimed at online sellers who need compact, affordable studio setups for photographing merchandise.2
Manufacturing
PULUZ states that it performs:
- Product research and development
- Industrial design
- Mould manufacturing
- Assembly
- Quality inspection
- Patent applications
The company also offers OEM and ODM manufacturing services for businesses wishing to sell products under their own branding.1
Distribution
PULUZ products are sold through:
- Its official online store
- Amazon
- AliExpress
- Shopee
- Lazada
- Regional distributors
- Wholesale partners
The company also supports dropshipping and wholesale fulfilment for business customers.1
Target Market
PULUZ products are commonly used by:
- Product photographers
- E-commerce sellers
- YouTubers
- TikTok creators
- Livestreamers
- Small businesses
- Hobby photographers
- Professional photographers seeking budget accessories
Reputation
PULUZ is generally positioned as a value-oriented brand rather than a premium manufacturer. It is known for offering practical photography accessories at competitive prices, particularly portable photo light boxes that are popular with online merchants and small businesses. Customer experiences vary depending on the product category and seller, with the brand emphasising broad product availability and international shipping.3
Notable Products
Some of PULUZ’s best-known products include:
- Portable LED Photo Studio Boxes
- Foldable Shooting Tents
- Smartphone Waterproof Diving Cases
- Camera Tripod Mounts
- LED Photography Lights
- Camera Carrying Bags
- GoPro-compatible mounting accessories
Trademark
The PULUZ trademark has been registered in multiple jurisdictions. A U.S. trademark registration for the PULUZ name exists, reflecting international brand protection efforts by the company.4
Overview
PULUZ has become a recognisable budget brand in the photography accessories market by focusing on affordable, practical equipment for content creation and product photography. Its manufacturing base in Shenzhen and emphasis on OEM/ODM production have helped it reach customers worldwide through e-commerce platforms and distribution partners.1
