rimei

Overview

rimei is a Chinese consumer-goods brand best known for nail clippers, manicure and pedicure tools, beauty implements, scissors, tweezers, and other small personal-care and household metal products. The brand is associated with Guangdong JINDA Hardware Products Co., Ltd., a manufacturer headquartered in Foshan, Guangdong, China.

Note on brand identity: “rimei” is not a globally unique brand name. Various unrelated companies and trademarks use the name internationally. This article refers specifically to the Chinese beauty-tool and daily-hardware brand operated under the JINDA group (金达日美). 1

Category	Information
Brand name	rimei / 日美 / 金达日美
Parent company	Guangdong JINDA Hardware Products Co., Ltd.
Chinese name	广东金达五金制品有限公司
Industry	Consumer goods, beauty tools, personal care, household hardware
Best known for	Nail clippers and manicure/pedicure tools
Main products	Nail clippers, manicure sets, tweezers, eyelash curlers, nail files, cuticle nippers, scissors
Headquarters	Foshan, Guangdong, China
Corporate origins	JINDA traces its origins to 1997
Manufacturing entity	Rimei Metal Products Co., Ltd. began formal operation in 2006
International reach	Products distributed to 73 countries
Official domain	rimei.com.cn
Related brand	OMUDA

2

History

Origins

The history of rimei is closely linked to JINDA, a Chinese hardware manufacturer established in 1997. JINDA evolved from a daily-use metal-products business into a larger manufacturer covering beauty-care tools, household products, kitchenware, and related consumer goods. 3 The company subsequently developed rimei as one of its principal brands, with the name becoming particularly associated with nail-care products.

2004: Sales network expansion

According to corporate records, JINDA established 13 customer-service centres across China in 2004 to support a growing network of more than 300 key customers. 4

2006: Establishment of manufacturing operations

A significant milestone occurred in 2006 when Rimei Metal Products Co., Ltd. was established and formally began operations in the Southwest Industrial Zone. Production at this facility focused on knives, beauty sets, and related product series. 5 It is important to distinguish between the founding of the parent JINDA business in 1997 and the establishment of the dedicated Rimei Metal Products operation in 2006.

2007–2015: Investment and certification

In 2007, JINDA invested approximately RMB 5 million in three electroplating production lines at its Sihui facility to strengthen manufacturing and metal-finishing capabilities. 6 By 2012, the company states that rimei received recognition as a “Famous Trademark” in China. 7

Expansion continued through 2014 and 2015. In 2014, additional manufacturing companies were established in Foshan and Sihui. The following year, Foshan Sanshui JINDA Trading Co., Ltd. was set up to manage foreign-trade operations, and the group obtained ISO 14001 environmental-management certification.

2022–2023: Modernisation and international growth

JINDA reports investing more than RMB 60 million in 2022 to upgrade factories, improve sustainability performance, and launch a digital-workshop project. 8 By 2023, the business had specialised further in beauty and personal care, expanding internationally across more than 30 product subcategories while maintaining a presence in over 3,000 domestic sales outlets within China. 9

Products

The identity of rimei is strongly connected to small precision metal tools for personal grooming rather than cosmetic formulations.

Nail care

Nail care remains the most recognisable category for the brand. Key products include:

Nail clippers (fingernail and toenail)
Nail scissors and nippers
Nail files
Manicure and pedicure sets
Cuticle pushers and care tools

Chinese brand databases describe rimei as a major specialist in nail clippers and manicure tools.

Beauty and personal care tools

The wider portfolio includes various grooming implements such as:

Tweezers
Eyelash curlers
Beauty scissors
Facial tools
Pedicure implements
Personal-care tool sets

Corporate materials list nail clippers, manicure sets, tweezers, eyelash curlers, nippers, and files among the primary beauty-care offerings.

Household and everyday hardware

Reflecting its manufacturing heritage, the parent group produces items beyond the beauty sector. These include:

Scissors and pocket knives
Key chains
Multi-tools
Kitchen knives and bottle openers
General household hardware

This broader manufacturing capability distinguishes rimei from brands focused exclusively on cosmetics.

Brand positioning

rimei functions as a beauty-tools and personal-care hardware brand rather than a conventional skincare or makeup company. Its core value proposition combines precision manufacturing with practical, affordable everyday products. While the strongest historical category is nail grooming, the brand’s placement in pharmacies, supermarkets, and general e-commerce marketplaces reflects its status as a hardware-oriented personal care label.

Manufacturing capabilities

Unlike independent beauty labels, rimei is backed by a large-scale manufacturing organisation. JINDA’s corporate profile describes a group with multiple facilities, over 10,000 product models, more than 30 designers, and OEM/ODM capabilities. The company states it serves 73 countries and operates more than 3,000 sales outlets in China.

Separate industry profiles suggest the group employs approximately 3,000 staff with a factory footprint exceeding 1 million square metres, though these figures represent company-stated data rather than independently audited statistics. 10

International presence

Beyond the Chinese domestic market, JINDA states that its products are distributed in 73 countries. International business activities include OEM and ODM relationships with overseas brands, retailers, wholesalers, and e-commerce sellers. 11 The company has also participated in international industry events such as Cosmoprof in Italy.

Consequently, rimei operates in two distinct capacities:

As a consumer-facing brand under the rimei name.
As a manufacturer and OEM/ODM supplier producing tools for other businesses.

Corporate structure

The brand is associated with Guangdong JINDA Hardware Products Co., Ltd., whose registered activities include the R&D and manufacturing of hardware, metal daily-use products, household goods, and kitchenware, alongside domestic and international trade. The corporate group operates through multiple affiliated entities involved in manufacturing, electroplating, and trading. 12

Headquarters and manufacturing address:
No. 78, Sanshui Avenue South, Xinan Subdistrict, Sanshui District, Foshan, Guangdong, China.

Distinction from cosmetics brands

When researching rimei, it is important to note that the term “beauty” refers to tools rather than consumables. The brand is not directly comparable to colour-cosmetics or skincare companies.

rimei	Conventional cosmetics brand
Beauty tools	Makeup/skincare
Nail clippers	Foundation/concealer
Manicure sets	Lipstick
Tweezers	Serum/moisturizer
Metal grooming tools	Cosmetic formulations
Manufacturing-oriented	Formulation-oriented

Historically, the brand’s strongest identity lies in hardware-based personal care.

Market position

Chinese brand directories characterise JINDA rimei as a well-known domestic nail-tool brand. 13 Competitive advantages appear to stem from manufacturing scale, extensive experience with metal products, broad product selection, and affordable-to-mid-market pricing rather than luxury branding.

While older supplier materials have claimed domestic market shares of approximately 60%, such figures should not be treated as independently verified market-share statistics. 14

Trademark and naming considerations

The name “rimei” is used by multiple entities internationally. For instance, trademark records show applications associated with Guangdong Jinda Hardware Products Co., Ltd., as well as separate applications belonging to unrelated companies. 15 Additionally, a distinct rimei trademark is associated with Shenzhen Merayke Electronic Commerce Co., Ltd. for hand-operated beauty implements.

Consumers and researchers are advised to verify the Chinese name (日美), manufacturer details, logo, and country of origin, as not every product bearing the name “rimei” originates from the same source.

Official website

Corporate and brand information is published via the official rimei/JINDA website at rimei.com.cn. The site lists sales@rimei.com.cn as a contact email and identifies Guangdong JINDA Hardware Products Co., Ltd. in Foshan as the operating entity.

About rimei