Salmoil is a pet nutritional-supplement brand that specializes in functional oils for dogs and cats, with a particular focus on omega-3 fatty acids and complementary natural ingredients. Its core products are based primarily on Norwegian salmon oil, while the range also includes a plant-based linseed-oil formula. The brand positions its products as more than conventional fish oil: each formula combines an oil base with additional ingredients intended to target particular aspects of pet wellness. 1

The basic idea behind Salmoil is that omega-3 supplementation can be incorporated into a pet’s everyday diet, while different combinations of functional ingredients can be used to address different nutritional or wellness objectives.

Rather than selling one generic salmon oil, Salmoil has developed a multi-formula system. Its materials describe the products as complementary foods for dogs and cats, with formulations developed around ingredients such as salmon oil, krill, green-lipped mussel, seaweed, linseed oil, turmeric, rosemary, olive oil, chicory/FOS and botanical extracts. 2

The brand therefore sits somewhere between a traditional fish-oil supplement and a broader functional pet-nutrition product.

Available product literature indicates that Salmoil originated from Necon Pet Food, an Italian pet-food company. Necon describes Salmoil as a line of supplementary foods developed using its experience in selecting raw materials and in collaboration with veterinary professionals specializing in animal nutrition.

The earlier Salmoil range centered on Norwegian salmon oil, including an original formulation consisting primarily of salmon oil with olive oil and rosemary. Later formulations expanded the concept by combining salmon oil or alternative omega-3 sources with additional functional ingredients.

There is also a SALMOIL trademark application filed by BIOMEGA GROUP AS of Bergen, Norway, in November 2024, covering categories including edible oils derived from salmon, animal feed and nutritional/veterinary products. This appears to be a separate trademark record and should not automatically be interpreted as evidence that Biomega is the manufacturer of the pet products sold under the Salmoil name. 3 A Canadian trademark record also exists for the SALMOIL mark. 4

Salmoil currently appears in a six-formula range:

1. Kidney Wellness — Recipe 1
   Based primarily on Norwegian salmon oil, with olive oil, vitamin E, beta-carotene and zinc-related nutritional ingredients. It is positioned around kidney wellness and antioxidant support. 5

2. Gut Wellness — Recipe 2
   Combines salmon oil with krill, fructo-oligosaccharides (FOS), yeast-derived ingredients and antioxidants. The formulation is positioned toward digestive and intestinal wellness. 6

3. Vegan / Linsea — Recipe 3
   The plant-based alternative, using linseed oil and Schizochytrium algae as omega-3 sources. It is intended for vegetarian/vegan diets or pets that cannot tolerate animal-derived proteins or salmon oil.

4. Odor Control — Recipe 4
   Uses Norwegian salmon oil together with FOS and Ascophyllum nodosum seaweed, plus botanical ingredients. It is marketed for reducing unpleasant breath and fecal odor. 8

5. Coat Beauty / Skin & Coat — Recipe 5
   Focuses on the nutritional support of skin and coat condition, using salmon oil and additional functional ingredients.

6. Joint Wellness — Recipe 6
   Combines Norwegian salmon oil with green-lipped mussel, devil’s claw and Boswellia extracts. It is designed around joint and mobility support.

A defining characteristic of Salmoil is its use of multiple active or functional ingredients rather than relying exclusively on salmon oil.

Depending on the recipe, the formulations may contain:

• Norwegian salmon oil
• Krill
• Linseed oil
• Algae
• Green-lipped mussel
• Olive oil
• Turmeric
• Rosemary
• Cloves
• Seaweed
• Chicory/FOS
• Vitamin E
• Beta-carotene
• Botanical extracts

The company’s product literature describes this approach as combining omega-3 sources with “super foods” and other ingredients to create formulas aimed at particular aspects of pet health.

Omega-3 is the central nutritional theme of Salmoil.

Salmon oil naturally provides long-chain omega-3 fatty acids, particularly EPA and DHA, which are widely studied in companion-animal nutrition. Salmoil’s marketing connects omega-3 nutrition with areas such as skin and coat, joints, kidney function and general wellbeing.

It is important to distinguish the nutritional role of omega-3 from medical claims, however. Salmoil is sold as a complementary food/supplement, not as a replacement for veterinary treatment.

Salmoil emphasizes the use of salmon obtained through ASC-certified suppliers. ASC, the Aquaculture Stewardship Council, is a certification system for responsibly farmed seafood.

Salmoil’s Singapore-facing materials state that its salmon comes from ASC-certified suppliers and emphasize traceability and responsible aquaculture.

This sourcing message is an important part of the brand’s premium positioning because salmon-oil quality can be affected by factors such as source, processing, oxidation and storage.

Another distinctive feature is Salmoil’s use of opaque aluminium bottles.

The brand and its distributors state that the aluminium packaging is designed to protect the oil from light and oxygen, two factors that can contribute to oxidation of oils. The packaging is also promoted as recyclable. 7

This is particularly relevant for fish-oil products because oxidation can negatively affect freshness and quality.

Salmoil primarily targets:

• Dog owners
• Cat owners
• Owners interested in nutritional supplementation
• Owners feeding BARF/raw or homemade diets
• Owners seeking skin-and-coat support
• Owners concerned about joint or mobility wellness
• Owners looking for digestive-support products
• Owners wanting a plant-based omega-3 option
• Pet owners looking for an alternative to conventional fish-oil products

The products are generally presented as suitable for dogs and cats across different life stages.

Salmoil has a visible retail presence in Singapore, where the six-product range is sold through specialist pet retailers and distributors.

Singapore retailers currently list products such as Kidney Wellness, Gut Wellness, Vegan, Odor Control, Skin & Coat and Joint Wellness, commonly in 150 ml, 250 ml and 500 ml sizes. 9

One Singapore distributor, Pawvy, identifies itself as the exclusive Singapore distributor and lists Salmoil products for local customers.

Salmoil’s positioning can be summarized as:

Functional omega-3 nutrition for pets, rather than ordinary fish oil.

The distinction is important. Traditional salmon-oil products generally sell the oil itself as the principal nutritional ingredient. Salmoil instead uses a recipe-based approach, with each product combining an omega-3 oil with additional ingredients selected for a particular wellness theme.

This gives the brand a relatively clear product architecture:

Salmon oil → Omega-3 foundation → Functional ingredients → Specific wellness purpose

Several characteristics differentiate the brand:

• Six specialized formulas rather than a single generic fish oil.
• Norwegian salmon oil as the foundation of most of the range.
• Plant-based omega-3 alternative through its Linsea/Vegan formula.
• Functional ingredients such as krill, green-lipped mussel, seaweed and botanical extracts.
• ASC-certified sourcing emphasized in its marketing.
• Aluminium packaging designed to protect the oil from light and oxidation.
• Products formulated specifically for both cats and dogs.
• Positioning around everyday nutritional support rather than simply adding fish oil to food.

Salmoil is a functional pet-supplement brand built around omega-3 nutrition. Originating from the Necon Pet Food product-development background, the brand developed a range of liquid complementary foods for dogs and cats based primarily on Norwegian salmon oil. Its distinguishing strategy is to combine omega-3-rich oils with additional nutritional and botanical ingredients and divide the range into targeted formulas such as Kidney Wellness, Gut Wellness, Odor Control, Skin & Coat, Joint Wellness and a vegan alternative.

In short, Salmoil is positioned as a premium, functional alternative to conventional pet fish-oil supplements, with its identity built around omega-3s, targeted formulations, natural ingredients, responsible salmon sourcing and freshness-conscious packaging. 10

1. Salmoil – Goodest Boy Studios
2. L’omega 3 per il benessere giornaliero,
3. SALMOIL Trademark Application of BIOMEGA GROUP AS – Serial Number 79416586 :: Justia Trademarks
4. Canadian Trademarks Details: SALMOIL — 2379731 — Canadian Trademarks Database – Intellectual property and copyright…
5. Salmoil Recipe 1 Kidney Wellness — 250ml
6. Salmoil – Gut Wellness – Goodest Boy Studios
7. Salmoil Pet Supplements
8. Salmoil – Recipe no 4. Odor Control Fish Oil For Dogs and Cats
9. Fish Oil for Dogs | Salmoil Omega-3 Supplement | Pawvy Premium Pet Products
10. Salmoil