The publicly available history of SANLIKE is relatively limited.

Evidence of the brand predates its more recent U.S. trademark filings. For example, a 2021 Japanese fishing blog reviewed a SANLIKE landing pole and described it as a product available through Japanese e-commerce channels including Amazon, Rakuten and Yahoo. This indicates that SANLIKE fishing equipment was already being sold internationally by at least the early 2020s 4.

Trademark records provide a clearer picture of the brand’s more formal intellectual property activity. Shenzhen Xingfashun Hardware and Plastic Products Co., Ltd. is identified as the owner or applicant of multiple SANLIKE trademarks. One U.S. trademark for SANLIKE covering metal hardware and related products was registered on August 12, 2025, with first use claimed as May 18, 2024 37.

Another U.S. filing covering sporting goods specifically mentions fishing-related products such as artificial fishing chum, fishing rod racks, fishing safety harnesses and sports nets. That application identifies the same Shenzhen company as the trademark owner 5.

The company subsequently filed additional SANLIKE applications in January 2026 covering fishing nets, ropes, tents and other outdoor products, as well as boat hooks and other equipment 6.

Approximate development timeline

• Early 2020s: SANLIKE products appear in international fishing markets, including Japan 4.
• 2024: Trademark records indicate claimed first use of SANLIKE in U.S. commerce for some product categories 6.
• 2025: The SANLIKE trademark receives a U.S. registration covering certain metal and hardware products, while additional fishing and sporting product trademark activity appears 7.
• 2026: The brand’s trademark portfolio expands into fishing nets, ropes, tents, boat hooks and other outdoor-related products 8.

The strongest publicly available corporate connection is between SANLIKE and Shenzhen Xingfashun Hardware and Plastic Products Co., Ltd.

U.S. trademark records repeatedly identify this Shenzhen company as the owner or applicant for SANLIKE marks. One record gives its location as Longhua, Shenzhen, 518110, China, while another identifies an address in the Longhua area of Shenzhen 22.

This is significant because SANLIKE’s public-facing website does not provide a detailed corporate biography or extensive company history. Its contact page instead describes SANLIKE as a “dedicated to fishing sports products young team” 1.

Therefore, it is more accurate to describe SANLIKE as an e-commerce-oriented fishing and outdoor brand associated with a Shenzhen-based Chinese company, rather than claiming that it is a traditional large-scale fishing manufacturer.

Fishing remains the core of SANLIKE’s current product offering.

The official store organises products into categories including:

• Fishing rods and reel combinations
• Fishing reels
• Fishing nets
• Fishing gaffs
• Fishing pliers and grippers
• Fishing lures
• Fishing lines
• Fishing accessories
• Boat hooks
• Outdoor products

The store also lists household, kitchen, pet and other miscellaneous product categories, suggesting that its broader e-commerce catalogue is considerably wider than fishing alone 8.

However, the brand’s homepage prominently positions itself around fishing and camping, with fishing equipment remaining the most recognisable part of the brand identity 20.

Fishing rods

SANLIKE sells several types of telescopic and portable fishing rods.

For example, one SANLIKE carbon fibre telescopic rod is offered in lengths of 3.6 m, 4.5 m and 5.4 m, with different weights and a collapsible design intended for transportation 15.

Another series covers shorter 1.8–3.0 m rods and is marketed for both saltwater and freshwater applications 23.

The product range also includes compact freshwater rods; one 2.1 m telescopic model is advertised at approximately 30 g and is designed to fit easily into a car, boat or backpack 9.

This illustrates one of SANLIKE’s recurring product themes: portability and telescopic construction.

Fishing reels

SANLIKE also sells spinning reels.

One of its aluminium spinning reel models is offered in sizes 3000–6000 and features a 5.2:1 gear ratio, 7+1 bearings and a claimed maximum drag of 40.5 lb. The product uses aluminium, stainless steel and brass components 10.

The company therefore covers both sides of the basic rod-and-reel setup rather than specialising exclusively in rods.

Landing nets

Landing nets and landing net poles appear to be particularly important within SANLIKE’s catalogue.

The official store lists products such as:

• Folding landing nets
• Rubberised/PE mesh nets
• Telescopic landing net poles
• Carbon fibre landing handles
• Aluminium net frames
• Replacement net heads
• Long 5–7 m telescopic poles

Several of these are prominently featured among the store’s top products 11.

This category also appears to have historical relevance to the brand: a Japanese fishing review from 2021 specifically featured a SANLIKE landing pole as a recommended purchase 4.

SANLIKE’s product range extends beyond conventional rods and reels.

Its catalogue includes:

Fishing gaffs

The company sells telescopic fishing gaffs with stainless steel hooks and EVA/non-slip handles. These are designed for situations where anglers need to secure larger fish 27.

Fishing grippers

SANLIKE has produced fish lip grippers incorporating an electronic scale, rotating handle and aluminium construction. One listed model has a claimed capacity of up to 25 kg/55 lb 12.

Boat hooks

Telescopic and floating boat hooks are another recurring product category. Recent trademark filings also specifically list boat hooks, reinforcing their importance within the broader SANLIKE product portfolio 16.

Fishing lures

The brand also sells artificial lures, including metal slow jigging lures. One listed model is a 7 cm, 40 g asymmetric metal lure with a luminous body intended for low-light fishing 13.

SANLIKE is increasingly positioning itself beyond fishing.

Its official website uses the phrase “Have Fun with Fishing and Camping at SANLIKE” and has a dedicated outdoor products category 25.

The trademark portfolio provides further evidence of this expansion. SANLIKE applications cover products such as:

• Tents
• Fishing nets
• Ropes
• Hammocks
• Vehicle covers
• Awnings
• Camping-related products
• Metal tent pegs
• Tent poles

17

This suggests a broader strategic direction: fishing as the core identity, with camping and general outdoor equipment as adjacent categories.

SANLIKE’s positioning appears different from premium specialist fishing brands such as Shimano, Daiwa or Abu Garcia.

Rather than emphasising professional tournament credentials, advanced proprietary technologies or elite angler sponsorships, SANLIKE’s product presentation emphasises:

Portability → Practicality → Variety → Accessibility

Many of its products are telescopic, folding, lightweight or designed for transportation. The company’s rods, landing poles and nets repeatedly emphasise compact dimensions and portability 20.

The brand therefore appears particularly suited to consumers who want general-purpose fishing equipment without necessarily buying from a high-end specialist tackle brand.

There is not enough reliable public information to state that SANLIKE operates its own manufacturing factories.

Instead, the evidence supports a more cautious description: SANLIKE is a Chinese-owned consumer brand whose products are sold through international e-commerce channels, with Shenzhen Xingfashun Hardware and Plastic Products Co., Ltd. identified as the trademark owner.

The product descriptions emphasise materials such as:

• Carbon fibre
• Aluminium alloy
• Stainless steel
• EVA
• PE mesh
• Ceramic guides

For example, SANLIKE’s rod specifications emphasise carbon fibre construction, EVA handles and corrosion-resistant components 15.

Because product descriptions are supplied by the brand itself, however, specifications such as material percentages or performance claims should be treated as manufacturer claims rather than independently verified laboratory measurements.

SANLIKE appears to operate with an international rather than purely domestic market orientation.

Evidence includes:

• An English-language official online store
• Prices displayed in U.S. dollars
• Internationally oriented product descriptions
• Historical availability through Japanese e-commerce channels
• U.S. trademark registrations/applications
• European Union trademark activity

A SANLIKE trademark application was published by the EUIPO in December 2025, covering categories including fishing nets, ropes, tents and other outdoor products 19.

The brand has also been present on Amazon’s U.S. marketplace. A third-party marketplace tracking source records a SANLIKE Fishing Tackle Corporation seller operating on Amazon since 2018, although this source should not be taken as definitive evidence that the seller is legally identical to Shenzhen Xingfashun Hardware and Plastic Products Co., Ltd. 14.

One interesting feature of SANLIKE’s recent development is the expansion of its trademark protection.

The brand is not limited to one narrow fishing tackle category.

Public records show SANLIKE associated with multiple international trademark classes, including:

18

This indicates an effort to establish SANLIKE as a broader outdoor/equipment brand, rather than leaving it solely as a fishing tackle label.

SANLIKE’s strongest brand identity remains recreational fishing.

Its products cover much of the equipment required around an angler:

Rod → Reel → Line → Lure → Landing Net → Gaff → Gripper → Boat Hook → Accessories

This gives the brand a relatively broad product ecosystem.

Its landing equipment is particularly notable because SANLIKE has been associated with landing poles and nets for several years, including documented use by anglers in Japan 21.

The company’s own website similarly describes its goal as providing products and service for fishing enthusiasts 1.

Based on its product assortment and pricing structure, SANLIKE appears primarily aimed at:

Recreational anglers

People who fish occasionally or regularly and need affordable general-purpose equipment.

Travel anglers

Telescopic rods, folding nets and collapsible equipment are particularly convenient for people travelling by car, boat or air.

Shore and freshwater fishermen

The catalogue includes products explicitly marketed for seaside, lakeside, riverside, freshwater and shore fishing 24.

Saltwater anglers

SANLIKE sells products specifically described for sea fishing, including corrosion-resistant reels, gaffs and other marine equipment 28.

Beginners

The relatively straightforward product lineup and broad range can make the brand attractive to anglers building their first complete setup.

From the publicly visible product portfolio, SANLIKE’s main strengths can be summarised as:

1. Broad fishing range: The company sells much more than a single type of tackle.
2. Strong emphasis on portability: Telescopic rods, folding nets and collapsible handles are recurring designs.
3. Fishing + outdoor ecosystem: The brand is extending naturally from fishing into camping and outdoor equipment.
4. International orientation: The brand has evidence of activity across multiple markets and trademark jurisdictions.
5. Specialised accessories: Gaffs, landing poles, boat hooks, fish grippers and other less mainstream accessories are prominent in its catalogue.

There are also important limitations when evaluating SANLIKE.

Limited corporate transparency

Compared with major international fishing companies, relatively little information is publicly available about SANLIKE’s management, employees, annual sales, factories, R&D facilities or corporate history.

Product claims are largely self-reported

Specifications appearing on the official store are manufacturer/vendor descriptions. They should not automatically be interpreted as independently verified performance data.

Broadening beyond fishing

SANLIKE’s trademark portfolio now includes many categories unrelated to traditional fishing tackle. This suggests brand expansion, but it also means the name SANLIKE should not necessarily be treated as synonymous exclusively with fishing.

Multiple marketplace identities

SANLIKE products appear through different online marketplace identities. It is therefore prudent to distinguish the SANLIKE brand from individual sellers or distributors unless a corporate relationship can be independently established.

A useful way to understand SANLIKE is to place it within the broader fishing equipment market.

This makes SANLIKE better understood as an accessible, e-commerce-oriented fishing/outdoor brand than as a direct equivalent of the world’s largest specialist tackle manufacturers.

The simplest description of SANLIKE’s identity would be:

A Chinese-owned international fishing and outdoor equipment brand centred on practical, portable and relatively accessible gear.

Fishing remains the heart of the brand, particularly landing nets, telescopic poles, rods, reels and fishing tools. At the same time, the company appears to be developing SANLIKE into a wider outdoor equipment label covering camping, marine and general-purpose products 26.

1. Contact US – SANLIKE STORE
2. Sanlike – SANLIKE STORE
3. SANLIKE Trademark (USPTO Serial 98905551) | USPTO Record | TrademarkElite
4. 2021年買って良かった物！ランディングポールSANLIKE | Bassou.net
5. SANLIKE Trademark Application of Shenzhen Xingfashun Hardware and Plastic Products Co., Ltd. – Serial Number 98905551 :: Justia Trademarks
6. SANLIKE Trademark Application of Shenzhen Xingfashun Hardware and Plastic Products Co., Ltd. – Serial Number 99592844 :: Justia Trademarks
7. SANLIKE – Shenzhen Xingfashun Hardware and Plastic Products Co., Ltd. Trademark Registration
8. Collections – SANLIKE STORE
9. SANLIKE 2.1m Fishing Rods Short Section Telescopic Fishing Rods Carbon – SANLIKE STORE
10. SANLIKE Aluminum spinning fishing reel 5.2:1 gear ratio 7+1BB lightwei – SANLIKE STORE
11. TOP PRODUCTS – SANLIKE STORE
12. SANLIKE Fishing Lip Grip Portable With Electronic Scale Fishing Grippe – SANLIKE STORE
13. SANLIKE 7cm Metal Slow Fishing Lure Luminous Blue 40g Artificial Hard – SANLIKE STORE
14. SANLIKE FISHING TACKLE CORPORATION on Amazon.com Marketplace – SellerRatings.com
15. SANLIKE Fishing Rods Sea Fishing Carbon Fibre Telescopic Ultra Light P – SANLIKE STORE
16. SANLIKE Trademark Application of Shenzhen Xingfashun Hardware and Plastic Products Co., Ltd. – Serial Number 99592263 :: Justia Trademarks
17. SANLIKE Trademark Application of Shenzhen Xingfashun Hardware and Plastic Products Co., Ltd. – Serial Number 99592248 :: Justia Trademarks
18. SANLIKE Trademark (USPTO Serial 99592855)
19. SANLIKE Trademark of Shenzhen Xingfashun Hardware and Plastic Products Co., Ltd.. Application Number: 019284373 :: Trademark Elite Trademarks
20. SANLIKE Top 20 Products from Sports & Outdoors Brand – FindThisBest
21. 〖商品レビュー〗サンライク(SANLIKE)投げ竿のレビュー:軽量で高性能な釣り竿の魅力 | REVIEWS─賢者の選択
22. Shenzhen Xingfashun Hardware and Plastic Products Co., Ltd. Trademarks Page 1 :: Justia Trademarks
23. SANLIKE 1.8-3m Casting Fishing Rods Fishing Rods Sea Fishing Carbon Te – SANLIKE STORE
24. SANLIKE 1.8-3m Telescopic Casting Fishing Rods Carbon Ultralight Porta – SANLIKE STORE
25. New Arrivals – SANLIKE STORE
26. SANLIKE Fishing Rod and Reel Combo Carbon Fiber Fishing Poles Reel Set – SANLIKE STORE
27. SANLIKE 2M Boat Hook Shrink Length 78CM Aluminium Alloy Boat Fork Pole – SANLIKE STORE
28. SANLIKE Spinning Fishing Reels Baitcasting Saltwater Freshwater Fishi – SANLIKE STORE