Sery Box (also styled as SERYBOX) is a South Korean health and wellness brand that primarily focuses on dietary supplements, weight-management products, digestive-health aids, and functional foods. The brand markets itself internationally as a premium Korean diet and health entity, with significant distribution across Asian markets including Singapore, Taiwan, and Hong Kong 1.

The corporate entity behind Sery Box is identified as PupleLabs Healthcare, with Jeon Jong Ha listed as the CEO. The company’s registered address is located in Gangnam-gu, Seoul, South Korea 2. In Singapore, the brand operates through its exclusive representative, Outerbank Labels Pte. Ltd. 4.

Note: Corporate information above is derived from official website data rather than third-party retailer descriptions.

Sery Box describes its inception as being driven by the goal of providing consumers with a healthy and convenient approach to dieting. According to the brand’s official narrative, product development has been influenced by real-world consumer experiences and research and development efforts, emphasizing the integration of diet and wellness routines into everyday life.

Rather than positioning itself solely as a conventional vitamin supplier, Sery Box has built its identity around specific diet and body-management routines. Its product range is organized according to daily occasions and functions, such as products intended for use before meals, after meals, during the evening, or as convenient powdered drinks and supplements.

The company’s international materials describe an ambition to evolve beyond a diet-supplement provider into a broader health and wellness company, addressing aspects of health, beauty, and weight management.

Sery Box offers a portfolio covering several categories, with distinct product families designed for specific wellness goals.

SERYBURN

SERYBURN is one of the brand’s principal product families, focusing on weight-management and diet-related solutions. Examples include:

• SERYBURN NIGHT V2: Positioned as a nighttime diet and weight-management product.
• SERYBURN MEDUSA: Marketed towards V-line and face-related body-management concerns.
• SERYBURN OASIS LINE CUT V2: Positioned as an all-in-one diet product.
• Other variants targeting different aspects of the brand’s diet and wellness concept.

In the Singapore market, SERYBURN is featured among Sery Box’s major product lines 3.

SERYCUT

SERYCUT is another major product family associated with dietary management, particularly products intended for use around meal times. Current examples include:

• SERYCUT PRESSO V2
• SERYCUT MATCHA FOREST
• SERYCUT STARTER DUO
• SERYCUT STARTER SHINING
• SERYCUT STARTER BLOOMING

These products are marketed around concepts such as carbohydrate management, fat management, and meal-related dietary routines 3.

Enzyme and Digestive Products

Sery Box also sells products positioned toward digestion, gut health, and bowel regularity. A notable example is Sery Box Light Enzyme, available in various formulations and flavors. Regional retailers describe it as an enzyme and digestive-health product, while the Singapore store categorizes it under gut health, bowel movement, and probiotics.

Drinks and Functional Foods

The brand has expanded beyond capsules and tablets into other formats, reflecting a strategy to integrate products into ordinary eating and drinking routines. These include:

• Powdered drinks
• Diet coffee
• Matcha-based products
• Enzyme powders
• Vinegar and cleanse drinks
• Functional snack products

A significant part of the broader brand ecosystem is Dr.PRIO, which Sery Box’s international materials identify as a related or sister brand. Dr.PRIO focuses more broadly on health and beauty supplementation.

Its portfolio includes products involving:

• Collagen
• Snail mucin
• Biotin
• Vitamin C
• Immune support
• Blood-sugar-related health
• Hair and nail care
• Other nutritional supplements

In Singapore, the operation currently sells items such as Dr.PRIO Snail Mucin Collagen Elastin, Dr.PRIO Biotin, Dr.PRIO Speed Liposome Vitamin C, and Dr.PRIO Immune All-in-One 4.

Sery Box presents itself as a Korean health and diet brand, and its international retail listings state that its products are made in Korea. Third-party platforms like YesStyle have described Sery Box products as 100% made in Korea, identifying the brand as a Korean entity offering dietary supplements and powder drinks.

Some individual product listings state that particular products are manufactured under GMP-certified conditions. However, these claims apply at the individual product or manufacturer level and should not be automatically assumed for every item in the catalogue.

Sery Box has developed an image centered on Korean beauty, dieting, and celebrity culture. Its international website highlights associations with Korean entertainment personalities and notes recommendations from Korean stylists and makeup artists.

The brand’s website specifically highlights collaborations or endorsements involving figures such as Yuqi of (G)I-DLE and actor Lee Jung-jae. These are presented as marketing collaborations rather than independent evidence of specific health outcomes.

Although originating in South Korea, Sery Box maintains commercial presence beyond the domestic market. It has dedicated or localized sales channels in markets including Singapore, Taiwan, Hong Kong, and other international online venues.

For instance, the Taiwanese official site identifies PurpleLabs Healthcare as the legal business entity. In Singapore, Outerbank Labels Pte. Ltd. is appointed as the exclusive representative for Sery Box, Dr.PRIO, and LASOMI 4.

According to its official website, the local Singapore operation is based at 35 Kallang Pudding Road #06-10, Tong Lee Building, Singapore 349314.

Sery Box’s positioning can be summarized as combining Korean wellness, diet management, convenience, and a beauty-oriented lifestyle. Rather than selling itself simply as a pharmaceutical or conventional nutritional-supplement company, the brand presents its products as components of a daily lifestyle routine.

This alignment positions the brand within the broader **Korean beauty and wellness (

1. SERYBOX | Leading Weight Loss Brand from Korea – Serybox Asia
2. SERY BOX Official ｜KOREA NO.1 Diet Supplements
3. SERY BOX SINGAPORE
4. Dr.PRIO – SERY BOX SINGAPORE