S Singapore Brand Wiki

About Shargeek

Overview

Shargeek is a technology and consumer-electronics brand best known for its distinctive transparent power banks, high-power chargers, and portable power products. The name originated as the company’s primary identity, but in August 2023 the company rebranded as SHARGE. Today, Shargeek remains a product series under the SHARGE brand, particularly associated with premium power banks.

Attribute Details
Original brand name Shargeek
Current company/brand SHARGE
Founded 2020
Origin China
Industry Consumer electronics / portable power
Core products Power banks, chargers, cables, accessories
Best known for Transparent, futuristic power banks
Signature aesthetic Transparent / retro-futuristic / cyberpunk
Major product family Shargeek
Notable products Shargeek 100, Shargeek 170, Shargeek 300, Retro 67, ICEMAG
Crowdfunding Kickstarter and other global crowdfunding platforms
Current name SHARGE

The company identifies itself as SHARGE (formerly Shargeek) and states it was founded in 2020 as an innovator in the power-supply industry.

2020 — Foundation

SHARGE traces its beginning to February 2020. Its original focus was the power-supply and charging market, with an emphasis on combining high-performance electronics with unusual industrial design. Rather than treating a power bank as a simple battery with a plastic enclosure, the company developed a design philosophy in which the electronics themselves became part of the product’s visual identity. This approach eventually became the defining characteristic of Shargeek.

2021 — Shargeek 100 / Storm²

One of the company’s major early successes was the Shargeek 100, also known as Storm². In March 2021, the product reportedly generated more than US$1 million through global crowdfunding platforms, helping establish Shargeek internationally. The Storm² became particularly recognizable because of its transparent enclosure and visible internal components, including the battery and electronic circuitry. This approach effectively turned an otherwise ordinary power bank into something closer to a piece of industrial-tech hardware.

2021 — Investment

In September 2021, Shargeek announced US$5 million in financing from Lightspeed China Partners. This provided additional resources for product development and international expansion.

2022 — International expansion

The company says it officially entered overseas marketing in January 2022. It also states that it became the top-selling brand in the US$200 price range for power-supply products on Amazon US at that time. This is a company-reported sales claim rather than an independently verified industry-wide ranking. In August 2022, its Capsule Gravity project launched on Kickstarter and attracted approximately 4,100 backers.

2023 — Expansion beyond power banks

In July 2023, the company introduced SHARGE Disk, marking its first move into the portable storage/data-solutions category. The company says the project received more than 5,000 crowdfunding backers. This was significant because it showed that Shargeek was beginning to position itself as a broader technology-hardware company rather than solely a power-bank manufacturer.

Rebranding: Shargeek → SHARGE

A key aspect of the brand’s history is that Shargeek did not disappear in 2023. Instead, the company changed its overall brand name to SHARGE.

On August 21, 2023, the company officially announced the rebranding. It explained that the shorter name was intended to create a more concise global brand identity representing efficiency, power, and precision. 1

The company explicitly stated that Shargeek would remain as the name of its premium power-bank series. Consequently, the relationship is structured as follows:

  • Shargeek: Former company/brand name; now a continuing premium power-bank product family.
  • SHARGE: Current company/brand identity.

This distinction explains why products such as the Shargeek 100 and Shargeek 170 can still carry the Shargeek name even though the corporate entity is now SHARGE.

Brand Philosophy

SHARGE’s identity revolves around three major ideas: performance, visible engineering, and distinctive design.

Making technology visible

The company’s most recognizable idea is its transparent hardware. SHARGE describes the philosophy behind the Shargeek series as “Power Visible”: instead of hiding the electronics behind an opaque shell, the company exposes the internal engineering as part of the product’s aesthetic. 2

This makes its products look substantially different from conventional power banks. The transparent body can reveal elements such as:

  • Battery cells
  • Circuit boards
  • Cooling components
  • Connectors
  • Internal wiring
  • Screens and electronic components

The result is a product aesthetic influenced by industrial design, electronics, retro-futurism, and cyberpunk culture. SHARGE itself describes its aesthetic using terms such as transparent design, retro-futuristic aesthetic, and cyberpunk vibe.

High-performance charging

Design is only one part of the brand. SHARGE also positions itself around high-power USB-C charging and power delivery, particularly for laptops and other demanding devices. Its newer Shargeek products have pushed considerably beyond the output levels of conventional phone power banks.

For example, the current Shargeek lineup includes:

  • Shargeek 100 — 100W
  • Shargeek 140 — 140W
  • Shargeek 170 — 170W
  • Shargeek 300 — 300W

The Shargeek 300, for example, is specified at 300W maximum total output, with a 24,000mAh battery and support for simultaneous high-power charging. 3

Shargeek 100 / Storm²

The Shargeek 100, commonly associated with the original Storm², is arguably the product most responsible for establishing Shargeek’s reputation. Its defining characteristics include:

  • Transparent enclosure
  • High-power USB-C charging
  • Large battery capacity
  • Digital display
  • Visible internal components
  • Laptop-oriented charging capability

The product’s combination of transparent industrial design and high-power electronics helped differentiate it from conventional power banks. SHARGE now describes the Shargeek 100 as the world’s first power bank with a screen display.

Shargeek 170

The Shargeek 170 is a later-generation high-power portable battery. Its specifications include:

  • 24,000mAh
  • 170W maximum output
  • 140W maximum input
  • Three-device charging
  • Smart display
  • Water resistance
  • Transparent prism-style design

Its Kickstarter campaign raised approximately US$700,214 from 3,888 backers. 4 The product demonstrates how SHARGE evolved the original Shargeek design language while increasing charging performance.

Shargeek 300

The Shargeek 300 represents the high-performance end of the series. Its headline specifications include:

  • 300W maximum total output
  • 24,000mAh
  • 86.4Wh
  • Up to 140W input
  • Two USB-C ports
  • USB-A
  • DC output
  • RGB lighting
  • Smart display
  • Transparent aluminum design

Its 2026 Kickstarter campaign raised approximately US$682,810 from 3,203 backers, substantially exceeding its US$10,000 funding goal. 5 It is essentially the modern interpretation of the original Storm² concept: extreme portable power packaged as a visually expressive piece of hardware.

Retro 67

The Retro 67 is a compact GaN charger built around the same design philosophy. One of its distinctive features is an LED power display, giving users real-time information about charging power. SHARGE positions it as a charger that combines compact charging hardware with retro-inspired visual design. 6

ICEMAG

The ICEMAG series represents another direction for the company: magnetic/wireless portable charging combined with active cooling. The original ICEMAG was announced alongside the 2023 rebrand and featured:

  • Transparent design
  • Active cooling
  • 10,000mAh capacity
  • Up to 20W output

The later ICEMAG 2 continued this direction, with SHARGE describing it as the world’s first Qi2 power bank with active cooling.

Product Categories

Although Shargeek became famous for power banks, SHARGE’s portfolio is broader. The company’s current product ecosystem includes:

  • Power banks
  • Wall chargers
  • USB-C chargers
  • Charging cables
  • Charging accessories
  • Portable storage/data products
  • Hubs and related data solutions

Its expansion into storage began with SHARGE Disk in 2023. This represents an attempt to build a broader premium personal-tech ecosystem rather than remaining a single-product power-bank company.

Design Language

Perhaps the easiest way to identify Shargeek/SHARGE products is their visual language.

Transparent construction

Transparent materials allow users to see the electronics inside the product. This is reminiscent of products such as transparent gaming hardware, enthusiast electronics, and late-1990s/early-2000s consumer-tech design.

Industrial hardware aesthetic

Instead of hiding screws, circuit boards, displays and mechanical structures, SHARGE frequently makes them part of the visual experience.

Retro-futurism

The company’s designs combine modern USB-C/PD technology with visual elements inspired by older electronics.

Cyberpunk influence

SHARGE explicitly uses the term “cyberpunk vibe” when describing its aesthetic. This helps explain why its products appeal strongly to technology enthusiasts and people who see accessories as part of their personal style.

Crowdfunding Strategy

Crowdfunding has played an unusually important role in Shargeek’s development. Major campaigns have helped the company validate new hardware concepts, build communities before mass production, generate international visibility, finance development, and establish a direct relationship with technology enthusiasts.

Notable examples include:

Product Approx. crowdfunding result
Storm² / Shargeek 100 >US$1 million
Capsule Gravity ~4,100 backers
SHARGE Disk >5,000 backers
Shargeek 170 US$700,214 / 3,888 backers
Shargeek 300 US$682,810 / 3,203 backers

The figures for the first three are reported by SHARGE, while the latter two are visible on their Kickstarter campaigns.

Target Market

Shargeek/SHARGE is not positioned as a mass-market budget charging brand. Its products primarily target:

  • Technology enthusiasts
  • Laptop users
  • Apple/MacBook users
  • Mobile professionals
  • Digital nomads
  • Travelers
  • Outdoor users
  • Gamers and PC enthusiasts
  • Industrial-design enthusiasts
  • Gadget collectors
  • Consumers willing to pay a premium for distinctive design

In other words, the company sells function + engineering + aesthetics, rather than competing solely on battery capacity or price.

Competitive Positioning

The easiest way to summarize its competitive positioning is that while most power banks try to disappear into a bag, Shargeek tries to become something the user wants to look at.

Traditional power banks tend to prioritize capacity → portability → price. Shargeek adds another dimension: capacity → charging performance → engineering visibility → industrial design.

That distinction is central to the brand. SHARGE itself says it views the power bank not merely as a battery but as a platform where engineering, design and everyday utility can come together.

Relationship Between Shargeek and SHARGE Today

This distinction can be confusing because both names continue to appear. The simplest explanation is:

SHARGE

Current company/brand

SHARGEEK

Premium power-bank product family

So if you see:

  • SHARGE on a website → that’s the current corporate/brand identity.
  • Shargeek 100 → that’s a product.
  • Shargeek 170 → that’s a product.
  • Shargeek 300 → that’s a product.
  • Shargeek Series → that’s the product family.

The company explicitly retained “Shargeek” as a series name following the 2023 rebrand.

Brand Evolution Timeline

2020
→ Shargeek/SHARGE founded

2021
→ Storm² / Shargeek 100
→ >US$1M crowdfunding
→ US$5M financing from Lightspeed China Partners

2022
→ International expansion
→ Capsule Gravity
→ Growing presence on Amazon US

2023
→ SHARGE Disk enters storage
Shargeek officially rebrands to SHARGE
→ Shargeek retained as premium power-bank series

2024 onward
→ Expansion into higher-power power banks, magnetic charging, storage and other premium accessories

2026
→ Shargeek 300 pushes the series to 300W, while SHARGE continues expanding into storage, charging and portable-power products.

Corporate Identity

The company identifies itself as SHARGE Technology and describes its business as a premium power-supply technology company. LinkedIn likewise describes SHARGE as a Shenzhen-based electronics manufacturer founded in 2020.

Its stated long-term focus includes:

  • Personal power solutions
  • Outdoor power
  • High-power fast charging
  • Premium technology products
  • Sustainability and carbon neutrality

Reputation and Positioning

Shargeek has developed a relatively distinctive position within the crowded charging-accessory market. Its reputation is primarily built around three things:

1. Design — Transparent and visually distinctive hardware.

2. Performance — High-wattage charging capable of powering laptops and multiple devices.

3. Enthusiast appeal — Products designed to be interesting objects rather than anonymous accessories.

The company itself reports a global user satisfaction rate above 98%, although this is a self-reported company metric rather than an independently audited industry statistic.

References

This profile was compiled with AI assistance and reviewed before publishing. How we use AI

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