About SHIDU
Overview
SHIDU (Chinese: 十度, Shídù) is a Chinese consumer electronics brand that specializes in portable audio equipment, voice amplification systems, wireless microphones, Bluetooth speakers, and professional acoustic products. The brand is owned by Shenzhen SHIDU Digital Co., Ltd., a technology company headquartered in Shenzhen, Guangdong Province, China. Established in 2012, SHIDU integrates research and development (R&D), industrial design, manufacturing, sales, and after-sales service under one organization. 1
The company focuses on developing portable sound solutions for education, business, entertainment, tourism, public speaking, and professional audio applications. Its products are commonly used by teachers, lecturers, tour guides, trainers, presenters, retail promoters, event organizers, musicians, performers, and outdoor recreation users. The company markets itself as an audio-focused technology enterprise, emphasizing sound quality, wireless transmission technologies, and practical portability.
History
Although SHIDU officially became an independent brand in 2012, the company states that its founding team had worked in the audio industry for many years before establishing the business. The brand initially focused on portable voice amplifiers before expanding into broader consumer and professional audio categories. 1
Major milestones
- 2012 – SHIDU officially founded in Shenzhen.
- Introduced its first self-developed wireless voice amplifier.
- Expanded into Bluetooth speakers, portable PA systems, and microphones.
- Established a nationwide retail and distributor network across China.
- Entered international markets in Asia, Europe, North America, and other regions.
- 2022 – Celebrated its 10th anniversary and launched its “Glory” series of products while expanding into professional audio equipment.
Products
SHIDU manufactures several categories of audio equipment:
Voice Amplifiers
The company’s best-known products are portable voice amplifiers designed primarily for classroom teaching, public speaking, tour guiding, fitness instruction, and outdoor presentations. Both wired and wireless models are available.
Portable Speakers
Portable rechargeable speakers are offered for karaoke, public events, outdoor entertainment, street performances, and commercial promotions.
Bluetooth Speakers
The company also produces Bluetooth speakers ranging from compact personal speakers to larger indoor and outdoor audio systems.
Microphones
SHIDU manufactures handheld microphones, headset microphones, lavalier microphones, wireless microphone systems, and instrument microphones. Many of these products are designed to work with SHIDU’s proprietary portable amplification systems.
Research and Development
According to the company, SHIDU combines product design, acoustic engineering, manufacturing, software development, industrial design, and quality testing. The company reports holding more than 100 patents covering product appearance, utility models, and audio technologies, and operates multiple production lines at its manufacturing facilities in Shenzhen. 2
Manufacturing
SHIDU manufactures its products in Shenzhen, China. The company states that it operates standardized production lines and quality-control systems and has obtained certifications including ISO 9001 quality management, CE, FCC, RoHS, KC, and TELEC (for selected products). Certification availability varies by product and destination market.
Global Presence
SHIDU reports that its products are sold in more than 60 countries and regions through distributors and retail partners. The company also states that it has thousands of distribution outlets, hundreds of branded stores in China, international agents in multiple countries, and millions of users worldwide. These figures are company-reported and may change over time.
Brand Philosophy
SHIDU promotes the slogan: “The Sound of Change.”
According to the company, this philosophy reflects its emphasis on innovation, communication, and making audio technology more accessible. The brand positions sound as both a functional tool and a medium for human connection, with product development centered on improving everyday communication experiences.
Markets Served
SHIDU products are marketed for a variety of sectors, including education, corporate presentations, conferences, tourism, retail promotion, religious organizations, entertainment, outdoor events, and professional audio. Its portable voice amplifiers are particularly popular among teachers and public speakers due to their lightweight design and rechargeable batteries.
Business Model
The company provides original SHIDU-branded products, OEM (Original Equipment Manufacturing), and ODM (Original Design Manufacturing). According to SHIDU, it has collaborated with international businesses and supplied products or services to organizations including Huawei, IKEA, McDonald’s, KFC, Watsons, and other commercial partners.
Corporate Social Responsibility
SHIDU states that its corporate responsibility initiatives include supporting education in rural and mountainous areas, donating educational equipment, community outreach, and programs supporting elderly people living alone. The company describes these activities as part of its broader “Sound of Change” philosophy.
Headquarters
| Attribute | Details |
|---|---|
| Company | Shenzhen SHIDU Digital Co., Ltd. |
| Founded | 2012 |
| Headquarters | Shenzhen, Guangdong, China |
| Industry | Consumer electronics, audio equipment |
| Products | Voice amplifiers, portable speakers, Bluetooth speakers, microphones, professional audio systems |
| Business Type | Manufacturer and technology company |
Summary
SHIDU is a Chinese audio technology brand best known for its portable voice amplifiers and compact sound systems. Since its establishment in 2012, the company has expanded into Bluetooth speakers, wireless microphones, and professional audio equipment while growing its distribution network across dozens of international markets. Its core focus remains portable, user-friendly audio solutions for education, business, entertainment, and public communication.





