SIMAGIC (Chinese: 速魔) is a Chinese brand specializing in high-performance racing simulation equipment. The company focuses on direct-drive wheelbases, steering wheels, pedals, shifters, handbrakes, and related cockpit peripherals. Its product strategy centres on reproducing the tactile feedback and handling characteristics of real motorsport through advanced control systems and force-feedback technology.1

The brand targets a broad user base, ranging from enthusiasts building their first direct-drive simulator to competitive sim racers and professional or industrial simulation applications.

SIMAGIC states it was founded in July 2018 in Shenzhen. The company’s initial mission involved developing high-end simulation equipment and promoting sim-racing culture, with an emphasis on integrating research and development, manufacturing, and marketing.3

2018 — Foundation

SIMAGIC was established in 2018 by a team with interests in racing, control systems, and driving simulation. Founder and CEO Jinquan Li studied Control Theory and Engineering at Shenzhen University. The company initially focused on adapting professional-style direct-drive technology for the consumer simulation market.

Early products included the M10 wheelbase and the GT1 steering wheel. Company records identify 2018 as the year its first 2.4 GHz wireless simulator system and the GT1 wheel were introduced.

2019–2020 — Direct Drive Expansion

During this period, the company expanded from individual steering products into a broader sim-racing ecosystem. A significant milestone was the introduction of the Alpha direct-drive wheelbase, which SIMAGIC describes as its first commercial servo direct-drive wheelbase. This helped establish the Alpha family as the foundation of its product lineup.

In 2020, SIMAGIC launched the Alpha Mini, designed to make direct-drive technology more accessible to individual sim racers. The Alpha Mini features a 10 Nm servo motor and was positioned as an entry point into the SIMAGIC direct-drive ecosystem.

The company also expanded its range to include pedals, sequential shifters, and hydraulic equipment during these years.

2021–2022 — Building the Ecosystem

SIMAGIC transitioned from being primarily a wheelbase manufacturer to offering a complete sim-racing hardware ecosystem. The product range expanded to include:

• Direct-drive wheelbases
• Formula-style steering wheels
• GT steering wheels
• Pedals
• Handbrakes
• H-pattern/sequential shifters
• Wheel hubs
• Quick-release systems
• Cockpit accessories

In 2022, the company introduced the FX, GTC, and FX Pro steering wheels, the TB-1 handbrake, and the DS-8X shifter. SIMAGIC reported collaboration with iRacing and began working with professional racing teams and drivers on simulator products.

The FX Pro model incorporated a display into the steering wheel design, representing a move toward more sophisticated professional-style hardware.

2023 — Major International Expansion

2023 marked a significant year for international growth. The company introduced the P1000 modular pedal system, which became one of its signature products. Instead of treating pedals as a fixed unit, SIMAGIC designed the P1000 around modular upgrades, including haptic feedback, hydraulic systems, heel stops, and various pedal configurations.

Key developments in 2023 included:

• Coverage by authorized distributors in more than 40 countries and regions
• More than 80 global distributors
• Partnership with Formula Drift as official simulator equipment
• Sponsorship of the Virtual Drift Championship
• Compatibility with SimHub
• Introduction of SimPro Manager 2.0

This period signified a shift from selling standalone hardware to developing a broader racing-simulation ecosystem.

2024 — GT Neo and Maglink

In 2024, SIMAGIC introduced the GT Neo, a lighter GT/formula-style wheel designed to bring higher-end features into a more accessible package. The GT Neo uses a 300 mm wheel diameter, carbon-fiber-reinforced composite construction, customizable RGB controls, rotary encoders, 7-way switches, and the SIMAGIC QR50 quick-release system.

Another notable development was Maglink, a connection system intended to improve compatibility between SIMAGIC’s modular wheel ecosystem and third-party equipment.

2025–2026 — EVO Generation

SIMAGIC subsequently moved into a new generation of wheelbases with the Alpha EVO family. The company describes the Alpha EVO as a next-generation wheelbase featuring a new motor, improved force feedback, and a refreshed design.

The current product catalog continues to list the Alpha family alongside newer products such as the GT Neo, FX Pro, P1000/P2000 pedals, and various hubs and accessories. As of 2026, SIMAGIC’s official store lists more than 100 products across its categories.

SIMAGIC’s strategy is built around an interconnected ecosystem rather than isolated products. A typical setup follows this progression:

Wheelbase → Steering wheel → Pedals → Shifter → Handbrake → Software → Cockpit

This structure allows users to start with basic components and progressively add hardware.

Wheelbases

The wheelbase is considered SIMAGIC’s primary product category. The company offers multiple levels of direct-drive wheelbases, including:

• Alpha Mini
• Alpha
• Alpha Ultimate / Alpha U
• EVO-series bases

The Alpha Mini uses a 10 Nm direct-drive servo motor, a 200 MHz processor, and a 262,144 PPR encoder. At the high end, the Alpha U provides up to 23 Nm of torque. It utilizes a custom five-pole servo motor, a 262,144 PPR encoder, a 200 MHz processor, and a 40 kHz response rate according to SIMAGIC specifications.

This creates a product ladder spanning from entry enthusiast to professional/high-torque applications.

Steering Wheels

SIMAGIC produces several types of racing wheels, categorized by style and function.

GT / General-Purpose

The GT Neo is a prominent modern wheel that combines GT-style ergonomics with Formula-style controls. Features include:

• 300 mm diameter
• Carbon-fiber-reinforced composite construction
• RGB buttons
• Rotary encoders
• 7-way switches
• Thumb encoders
• Paddle modules
• QR50 quick release
• Maglink compatibility

Formula

The FX and FX Pro are designed for Formula/prototype-style driving positions. The FX Pro includes an integrated display and a more sophisticated interface aimed at advanced users.

Modular Hubs

SIMAGIC sells modular hubs such as the GT Pro Hub, allowing users to configure different steering-wheel setups. The catalog includes GT wheels, Formula wheels, and modular hub products.

Pedals

Pedals represent a major part of SIMAGIC’s identity. The flagship model is the P1000, designed as a modular platform rather than a fixed three-pedal unit.

Available options and features include:

• Haptic pedal reactor
• Hydraulic system
• Hydraulic throttle
• Inverted pedal configuration
• Heel-stop systems
• Different pedal arrangements
• Adjustable brake characteristics

The P1000 uses a 12-bit / 4096-level sensor system and offers adjustable travel and brake characteristics depending on the configuration. This modular approach aligns with SIMAGIC’s philosophy of upgrading components instead of replacing entire sets.

Shifters

The company produces conventional and sequential/H-pattern shifter hardware. The DS-8X is an 8-gear shifter designed to provide both H-pattern and sequential shifting functionality, introduced as part of the expansion into a complete racing simulator ecosystem.

Handbrakes

SIMAGIC’s handbrake lineup includes the TB-1 and the later TB-RS, extending the ecosystem toward rally and drifting applications. The newer TB-Neo uses a philosophy derived from the P1000 brake system, featuring modular elastomers and optional haptic/hydraulic functionality.

Hardware integration is managed through the SimPro Manager software platform. It is used to configure SIMAGIC hardware, including settings for:

• Force feedback
• Wheelbase parameters
• Steering-wheel configuration
• Pedal settings
• Dead zones
• Output curves
• Device firmware
• RGB controls
• Haptic functions

SIMAGIC introduced SimPro Manager 2.0 in 2023, describing it as having a large compatible-game library. Documentation for the P1000 highlights the software’s ability to adjust pedal dead zones and output curves while supporting integration with SimHub.

Direct Drive

SIMAGIC’s hardware philosophy centers on direct drive technology. Traditional force-feedback wheels often use gears or belts between the motor and steering shaft. A direct-drive system connects the steering shaft directly to the motor.

Advantages of this system generally include:

• Higher torque
• Faster response
• More detailed force feedback
• Less mechanical transmission loss
• Better representation of subtle tire and road forces

SIMAGIC combines direct-drive motors with high-resolution encoders and proprietary force-feedback filtering/control algorithms. For example, the Alpha U uses a 262,144 PPR encoder and claims a 40 kHz force-feedback calculation/response architecture.

Wireless Technology

A distinctive feature of SIMAGIC’s technical approach is its proprietary wireless system for communication and power-related functionality between certain components.

1. About SIMAGIC | Driven by Real Motorsport Passion
2. About SIMAGIC 03
3. SIMAGIC Official Website