Smart Microfiber System is a Swedish cleaning-products and household-goods company best known for its microfiber-based cleaning technology. The company develops products designed to make cleaning more effective, ergonomic, reusable, and—in many applications—possible with water instead of conventional chemical cleaning agents. Headquartered in Österhaninge, Sweden, near Stockholm, the company states that its products are sold in around 30 countries.

Note: Smart Microfiber System is both the name associated with the company Smart Microfiber System AB and the consumer brand Smart Microfiber. Some older materials and trademark records also refer to the business as Smart Products Scandinavia AB.

Smart’s roots lie in the Swedish cleaning-products industry of the 1990s. The company currently describes itself as having over 30 years of experience, noting that its history began in a small office in Hägersten, Stockholm before expanding into a logistics and production center.

A key part of its early identity was the development of micro-cut microfiber. Older company and distributor materials describe Smart as an early producer of products using this technology, attributing the development of laser-based splitting and cutting of microfiber to its Stockholm laboratory.

The brand subsequently expanded from microfiber cloths into a broader system of household cleaning products, including mops, window-cleaning equipment, dusters, kitchen products, and professional cleaning tools.

Today, Smart reports production facilities in Sweden, Asia, and the EU, while also manufacturing products for other leading brands through private-label arrangements.

The central idea behind the brand is that microfiber can physically capture dirt, grease, dust, and moisture very effectively, reducing the need for chemical cleaners in many everyday cleaning applications.

Smart combines this material technology with product design and ergonomics. Rather than selling microfiber simply as a textile, the company builds it into complete cleaning systems—such as mops, cloths, window tools, and interchangeable handles.

The company’s stated philosophy centers on: microfiber + functional design + ergonomics + durability + reduced chemical use.

Smart’s current portfolio extends beyond cleaning cloths to include several categories:

1. Microfiber Cleaning Cloths

These are among the brand’s best-known products. Different cloths are designed for general household cleaning, kitchens, bathrooms, windows and mirrors, dusting, polishing, and grease removal. Smart promotes these as reusable products capable of cleaning and polishing surfaces with little or no conventional cleaning chemicals.

2. Mops and Floor-Cleaning Systems

Smart produces microfiber mop systems for surfaces such as wood, parquet, laminate, tile, vinyl, and linoleum. Its standard mop system combines a microfiber head with a telescopic handle, designed to clean and polish while minimizing water streaks 2. One distinctive concept is the use of a common handle/system architecture that accepts different cleaning accessories, allowing the same telescopic pole to be used with mops, squeegees, dusters, and window-cleaning equipment.

3. Window-Cleaning Products

The brand offers microfiber-based window and glass-cleaning products intended to produce streak-free surfaces without traditional glass-cleaning chemicals.

4. Kitchen and Household Products

The range includes dishcloths, kitchen towels, dishwashing brushes, cleaning brushes, and other household tools. Newer ranges include FSC-certified wooden cleaning products, such as beech-wood brushes and brooms.

5. Professional Cleaning

Smart operates in the professional/B2B sector, offering durable cleaning systems aimed at businesses and organizations rather than exclusively consumer households.

6. Body & Hair Care / SPA

An expansion of the brand includes SPA and body-care products. The company lists microfiber items intended for body and hair care alongside its traditional cleaning products.

Microfiber is the foundation of Smart’s product concept. A microfiber textile consists of extremely fine synthetic fibers, commonly based on polyester and polyamide. These fine fibers create a large effective surface area that interacts closely with dirt, dust, grease, and moisture.

Smart’s approach engineers products around the structure and behavior of the fibers. For example, the company’s standard mop lists its microfiber composition as 90% polyester and 10% polyamide.

The company emphasizes that its microfiber products can:

• Pick up dirt efficiently
• Absorb moisture
• Remove grease and residue
• Polish surfaces
• Reduce lint and streaking
• Be washed and reused repeatedly

This allows a single microfiber cloth to often perform functions that traditionally require a combination of cloths, paper towels, and cleaning chemicals.

One of Smart’s strongest propositions is cleaning with water rather than relying on chemical detergents. The company states that many of its microfiber products are designed to clean effectively using only water.

This proposition suggests that microfiber’s mechanical cleaning capability can eliminate or reduce the need for additional cleaning agents for many routine surfaces. This positioning highlights potential environmental benefits, including:

• Less chemical product usage
• Reduced packaging associated with detergents
• Lower chemical discharge into wastewater
• Simpler household cleaning routines
• Lower dependence on disposable cleaning materials

Sustainability is a major component of Smart’s corporate positioning.

Reusability

Smart promotes its microfiber cloths and cleaning products as reusable alternatives to disposable materials. The company states that its cloths can be washed and reused hundreds of times without losing effectiveness 3.

Certifications

• Nordic Swan Ecolabel: A number of Smart’s products carry this label, one of the major environmental certifications used across the Nordic countries. Smart notes that its products have been environmentally labelled for many years 4.
• FSC-Certified Wood: The portfolio includes FSC-certified wooden products, particularly relevant to brushes and brooms. The company identifies FSC-C127755 as its FSC licence code.
• OEKO-TEX: Smart states that products are certified according to OEKO-TEX, addressing textile-related safety and environmental requirements.
• Recycled Materials: The company describes its broader product-development philosophy as involving microfiber, FSC wood, and recycled plastics.

Smart positions itself as more than a textile manufacturer, with product development at its core. The company reports that several of its products are patent-protected, having developed numerous patented or patent-pending solutions over the years.

Its design philosophy prioritizes functionality, ergonomics, ease of use, material efficiency, and visual design. Product developers emphasize making cleaning tools feel natural to use rather than simply reproducing traditional designs.

In addition to selling under its own brand, Smart Microfiber System acts as a B2B/private-label manufacturer. It produces goods for retailers, DIY chains, and other companies in the Nordic and European markets. This dual role means the company’s manufacturing capabilities extend beyond the consumer-facing Smart label.

Smart Microfiber System AB’s headquarters are located at Albybergsringen 5, 137 69 Österhaninge, Sweden. The company operates a logistics and production center with capacity for approximately 4,200 pallets, alongside production operations in Sweden, Asia, and the EU.

While the brand maintains a Swedish design identity, actual manufacturing origins vary by product. Current retail listings in Singapore for certain Smart microfiber products identify China as their country of origin.

Smart describes its products as being sold in approximately 30 countries, covering both consumer retail and professional/private-label channels, particularly in Nordic and European markets.

The brand has held international trademark protection. A WIPO Madrid trademark document from 2007 records SMART MICROFIBER SYSTEM under Smart Products Scandinavia AB, including protection in multiple countries such as Singapore 1.

Smart Microfiber in Singapore

The brand has a visible retail presence in Singapore. NTUC FairPrice currently lists 10 Smart Microfiber System products, including microfiber cleaning cloths, kitchen towels, window cloths, and dishcloths. Examples available include:

• Smart Microfiber System Cleaning Cloth
• Smart Microfiber System Window Cloth
• Smart Microfiber System Kitchen Towel
• Smart Microfiber System Dishcloth

This makes Singapore one of the markets where the brand is directly accessible to household consumers.

Smart Microfiber occupies a specific position in the cleaning-products market, focusing on Scandinavian-designed, reusable, functional cleaning systems built around microfiber technology. Its positioning rests on four pillars:

1. Performance: Effective removal of dirt, grease, dust, and moisture.
2. Convenience: Ergonomic products and interchangeable systems.
3. Sustainability: Reusable materials, reduced chemical use, and environmental certifications.
4. Innovation: Proprietary product designs, patents, and new cleaning concepts.

The company’s stated keywords are Innovation, Quality, Environment, and Cost-effectiveness.

To avoid confusion regarding online references:

• Smart Microfiber is the consumer-facing brand.
• Smart Microfiber System AB is the current company name shown on official websites and contact information.
• Smart Products Scandinavia AB appears in older trademark and trade materials and is still used in some industry listings.

These names represent parts of the same corporate history.

Strengths:

• Long industry experience (over three decades).
• Specialization in microfiber technology.
• Broad portfolio ranging from basic cloths to professional systems.
• Focus on reusable products.
• Environmental positioning via Nordic Swan, FSC, and OEKO-TEX certifications.
• Product innovation with multiple patents.
• B2B capability through private-label manufacturing.
• International distribution across roughly 30 countries.

Considerations:

• “Swedish brand” does not necessarily mean “made in Sweden.” Production occurs in Sweden, Asia, and the EU, and individual products may have different countries of origin.
• Certifications and specifications should be checked at the individual-product level, as they do not apply uniformly across the entire catalogue.
• Claims about chemical-free cleaning refer to the capabilities of microfiber products and do not imply that chemicals are never appropriate for disinfection or heavy-duty tasks.

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2. Официальный сайт Smart Microfiber System в Москве. Купить товары Smart Microfiber System у официального дистрибьютора
3. Smart Microfiber System Cleaning Cloth – Grey/Green
4. Smart Microfiber System Window Cloth