Susenji is a health, wellness, and beauty brand originating from Malaysia, associated with the parent company 3Q Quinn Sdn Bhd (commonly referred to as 3Q). The brand has established a significant presence in both Malaysia and Singapore, particularly through products positioned around weight management, digestive health, body care, and “beauty-from-within” supplements. Since its launch in 2016, Susenji’s product portfolio has evolved from topical slimming gels to a broader range of ingestible wellness solutions.

Company records indicate that 3Q was established in August 2016, with Susenji introduced under this umbrella during the same period.

The development of Susenji is closely linked to its founder, Queenie Kwok, who started 3Q at approximately age 25. The original business concept focused on creating health and beauty products designed to help women achieve their wellness goals while simultaneously building a community-based distributor network.

According to historical accounts provided by the brand, the first product released was Susenji Gel in 2016. Following initial market reception, the company expanded into ingestible wellness products to meet growing customer demand. 1

The brand name “Susenji” has been explained by one of the brand’s Singapore-facing sites as a play on the Chinese phrase “瘦神奇” (Shou Shen Qi), which roughly conveys the idea of something being “magically slimming.”

The broader organization behind Susenji is 3Q Quinn Sdn Bhd, branded simply as 3Q. The company describes itself as a Malaysian distribution and e-commerce entity operating within the wellness and lifestyle sector. While Susenji remains its flagship brand, 3Q has subsequently developed or introduced additional brands, including Sākú, HUMN8, and BAO H LAB. 2

Corporate Philosophy

3Q’s operational philosophy is built around three core pillars, referred to as the “Three Qs”:

1. Quality
2. Quantity
3. Qualification

The company places strong emphasis on its distributor network, providing training, marketing resources, and a community-driven business development model. Early company profiles note that the organization grew from a team of four in 2016 to more than 2,500 distributors. 3

The corporate slogan used by 3Q is “3Q One Team, One Spirit, One Win.” Another frequently cited motto associated with the brand culture is “没有公主的命就打造女王的心”, which translates to the idea that even if one was not born a princess, they can cultivate the mindset of a queen.

Susenji began with topical body-care products and gradually diversified into a comprehensive wellness brand.

Early Developments

• 2016: The original Susenji Gel was launched, marketed as a slimming and body-care gel suitable for sensitive skin.
• 2018: 3Q introduced Susenji Orange MOFA in response to demand for detox-oriented beverages.
• 2019: Susenji Gold Gel was released as an upgraded version of the original gel, featuring additional ingredients and an integrated massage roller.

Key Products

MOFA+
Positioned as a digestive and detox-oriented drink, earlier materials described MOFA+ in terms of relieving constipation, reducing bloating, and supporting abdominal flatness. Current product listings indicate that the lineage of this product is evolving toward newer gut-wellness formulations such as MediClear.

Ollie
Marketed primarily for carbohydrate and calorie management alongside metabolism support. The product line has undergone updates, with current Singapore listings referring to the newer version, Ollie Advance.

Susenji Shake
A meal-replacement product. Earlier descriptions highlighted it as a low-calorie option intended to provide satiety. Current listings include a chocolate-and-oats formulation.

Sculpt
This product serves as the successor to the older Susenji Gold Gel. It is a topical body-care lotion marketed for body contouring, slimming, and skin firmness. Promotional materials describe the transition from gel to lotion, highlighting moisturizing ingredients and an integrated roller.

Depuff
Positioned to address water retention and reduce the appearance of puffiness. The brand identifies this as a newer addition developed through R&D, listing ingredients such as Enduberry and Okralin in its marketing. 4

Luna
Representing Susenji’s expansion into oral skincare or “beauty-from-within,” Luna is marketed as a supplement to support skin radiance and appearance. Retail listings currently describe Luna as one of the brand’s principal products.

MediClear
Recent listings in Singapore show Susenji MediClear as a newer daily gut-wellness powder containing digestive fibre, prebiotic ingredients, and glutathione. This reflects a shift in the brand’s positioning from traditional “detox/slimming” vocabulary toward broader gut health and wellness concepts.

Susenji is broadly understood as a women-focused wellness and beauty brand rather than a conventional cosmetics company. Its product history clusters around four major consumer needs:

1. Weight/Body Management: Ollie, Shake, and Sculpt.
2. Digestive/Gut Wellness: MOFA+ and MediClear.
3. Water Retention/Puffiness: Depuff.
4. Beauty and Skin Health: Luna.

The company’s international site now describes the brand more broadly around inner wellness, self-care, and daily health, indicating a strategic shift toward a lifestyle wellness positioning rather than purely slimming-focused branding.

A distinctive aspect of Susenji’s operations is its distributor-oriented business model. Rather than relying solely on conventional retail channels, 3Q has historically emphasized independent distributors and online sellers. The company provides these partners with marketing materials, training, and business support resources.

This structure has facilitated a significant presence through:

• Online stores
• Social media marketing
• Independent distributors
• E-commerce marketplaces
• Official and distributor websites
• Bundled product promotions

5

Malaysia and Singapore represent the two most prominent markets for Susenji. While the parent company is based in Malaysia, Singapore has developed into a critical sales hub. The brand operates multiple Singapore-facing online sales channels and is often marketed as an official or authorized source within the country.

It is important to distinguish between the Susenji brand/parent company and individual Singapore-registered entities using the name. For instance, Singapore corporate records list entities named SUSENJI GLOBAL PTE. LTD. and SUSENJI SINGAPORE; however, these specific entities are currently listed as struck off or cancelled. This status does not imply the disappearance of the Susenji brand, which continues to be actively marketed through 3Q and current distribution channels in Singapore. 6 7 8

Recent developments indicate that 3Q is transitioning into a broader wellness group rather than remaining exclusively centered on Susenji. The current corporate portfolio includes:

• SUSENJI: Established wellness and beauty brand.
• SĀKÚ: Focused on feminine health.
• HUMN8: Specialized in gut health and nutrition.
• BAO H LAB: Korean-inspired scalp and hair care.

The company’s website positions Susenji as its flagship brand while integrating these newer labels into a wider wellness ecosystem.

At its core, Susenji combines three elements: Beauty + Wellness + Entrepreneurship.

Unlike brands built primarily on scientific skincare or pharmaceutical credentials, Susenji connects its consumer products with a community and distributor lifestyle. Consequently, its branding targets two distinct audiences:

1. Consumers: Individuals purchasing products for beauty, body, and wellness purposes.
2. Distributors/Business Partners: Individuals attracted to the company’s training, marketing support, and entrepreneurial ecosystem.

This dual identity is a defining characteristic of both Susenji and its parent company, 3Q.

When evaluating Susenji, it is necessary to distinguish between corporate marketing claims and independently substantiated medical conclusions. Marketing materials make various assertions regarding slimming, metabolism, detoxification, water retention, and digestion. These should be interpreted as product/marketing claims unless supported by appropriate clinical evidence.

For example, describing Ollie as a “carb blocker,” MOFA+ as a “detox” product, or Sculpt as a “fat-burning” lotion reflects how the products are marketed; it does not automatically constitute proof of those physiological effects. Similarly, regulatory notifications or certifications do not inherently validate every health benefit claimed in advertising.

• 2016: Queenie Kwok establishes 3Q. Susenji launches with early body-care and slimming products.
• 2018: Introduction of Susenji Orange MOFA.
• 2019: Launch of Susenji Gold Gel as an upgraded body-care product.
• 2023: Expansion of the product line with Depuff and Sculpt, with Sculpt replacing/upgrading the earlier Gold Gel concept.
• 2024: Continued expansion of 3Q’s corporate infrastructure and Susenji’s distribution network.
• 2025–2026: The product ecosystem expands toward newer formulations such as MediClear and Ollie Advance. 3Q increasingly presents Susenji alongside newer brands like HUMN8, Sākú, and BAO H LAB.

Susenji is best described as a Malaysian-founded wellness and beauty brand that grew out of 3Q Quinn’s distributor and e-commerce business. Starting with a strong emphasis on slimming and body-care products, it has expanded into digestive wellness, meal replacement, supplements, skincare-from-within, and general lifestyle wellness.

Key distinguishing factors include:

• Long-running presence since 2016.
• Strong focus on the Malaysia and Singapore markets.
• Founder-led identity centered around Queenie Kwok.
• A large distributor and community component.
• A combination of ingestible supplements and topical products.
• Emphasis on women’s beauty and wellness.
• Evolution from “slimming” branding toward broader wellness positioning.
• Development of a wider 3Q brand portfolio.

Today, Susenji sits within a larger 3Q wellness ecosystem, rather than serving as the company’s sole brand.

1. ShopSusenji
2. Susenji Singapore
3. 3QQUEEN SUSENJI SINGAPORE
4. All you need to know about Susenji – PIXIEPAX
5. 3QQUEEN X SUSENJI
6. SUSENJI GLOBAL PTE. LTD. (202111081Z
7. SUSENJI GLOBAL PTE. LTD. (202111081Z) – Singapore Company
8. SUSENJI SINGAPORE (53455902J) – Singapore Entity