The history of Taka Jewellery predates the establishment of its retail brand.

In 1997, Michael Teo and Ang Kah Leong founded a Singapore-based business focused on jewellery wholesale and the manufacture of gold jewellery casings. Ang Kah Leong continues to serve as an executive director and co-founder of the group.2

By 2001, the business had become the sole jewellery supplier to Taka Gold, which already operated a network of Taka Jewellery-branded retail outlets across Singapore’s heartland districts and suburban malls. This partnership was instrumental in establishing Taka Jewellery as a consumer-facing retail brand.3

The company subsequently expanded beyond the domestic retail market. From 2003 onwards, it began participating in international jewellery exhibitions to develop its wholesale business and reach overseas buyers.4

Major milestones

• 1997 — Michael Teo and Ang Kah Leong establish the jewellery wholesale and manufacturing business.
• 2001 — The group becomes the sole supplier to Taka Gold and develops its relationship with the Taka Jewellery retail network.
• 2003 — Begins participating in international jewellery exhibitions.
• 2006 — Supplied diamond brooches through Taka Gold for dignitaries attending the IMF/World Bank annual meeting.
• 2007 — Launches Voi, a contemporary jewellery line for international exhibitions.
• 2012 — Establishes Lovis Diamonds, focused on fine diamonds and customised jewellery.
• 2013 — Enters pawnbroking and pre-owned jewellery/watch retail through Top Cash.
• 2014 — Acquires Taka Gold’s retail and exhibition business.
• 2015 — Taka Jewellery Holdings is listed on the SGX Catalist board.
• 2021 — The listed company changes its name from TLV Holdings Limited to Taka Jewellery Holdings Limited.
• 2022 — Establishes The Diamond Garden, a brand associated with contemporary lab-grown diamond jewellery.5

It is necessary to distinguish between Taka Jewellery as a consumer brand and Taka Jewellery Holdings Limited, the listed corporate group.

Taka Jewellery Holdings Limited was incorporated in Singapore on 22 June 2015 and listed on the Singapore Exchange’s Catalist board on 17 September 2015. In November 2021, the company changed its name from TLV Holdings Limited to Taka Jewellery Holdings Limited.6

While jewellery remains its core activity, the group operates several businesses:

1. Taka Jewellery — Retail jewellery in Singapore and international wholesale.
2. The Diamond Garden — Contemporary jewellery, particularly associated with lab-grown diamonds.
3. Top Cash — Pawnbroking and trading/retail of new and pre-owned jewellery.
4. Taka Bullion — Gold bullion-related activities.
5. Financial services — Including secured corporate lending.7

Strictly speaking, Taka Jewellery serves as the group’s principal jewellery retail brand rather than the name of the entire corporate operation.

Taka Jewellery’s central proposition is “value for money” jewellery. Rather than positioning itself exclusively as a high-luxury house, the company targets a broad mass-market audience. Corporate materials describe its customer base as ranging from homemakers to young working executives.8

This results in a broad market positioning that spans:

• Affordable/value-oriented jewellery
• Everyday gold jewellery
• Diamond and gemstone jewellery
• Wedding/occasion jewellery
• Higher-value fine jewellery

The brand aims to serve both everyday jewellery buyers and customers seeking pieces for significant occasions such as engagements, weddings, anniversaries and gifting.

Taka Jewellery maintains a diverse product portfolio. Current collections include:

• 999/999.9 pure gold
• 916 gold
• 18K gold
• Diamonds
• Lab-grown diamonds
• Diamond jewellery
• Gold rings
• Earrings
• Necklaces
• Pendants
• Bracelets
• Charms
• Wedding and engagement rings
• Gemstone jewellery
• Jewellery for men
• Jewellery gifts
• Gold collectibles and small gold pieces

The brand’s website categorises collections by material and type, including gold, diamonds, 916 gold, 18K gold, rings, earrings, bracelets, pendants and 999 pure gold.9

Gold

Gold is a significant component of Taka Jewellery’s offering. The brand retails both 916 gold and 999/999.9 pure gold, appealing to customers who view jewellery partly as a form of precious-metal ownership. The current online range includes small pure-gold items such as cards, pendants and charms, alongside larger 916-gold jewellery pieces.10

Diamonds

Diamonds constitute another major category, ranging from classic solitaire styles to contemporary designs. Historically, the company has developed a substantial international diamond wholesale business and describes itself as one of Singapore’s significant exporters of diamond jewellery.11

Lab-grown diamonds

Taka Jewellery has entered the lab-grown diamond segment. While the group established The Diamond Garden in 2022 for this purpose, the main Taka Jewellery consumer website also features lab-grown diamond products.12

A distinctive characteristic of Taka Jewellery is its heartland retail strategy. Instead of concentrating solely on premium shopping districts, the brand has historically placed outlets in heartland communities, suburban malls and central locations. This approach aligns with its mass-market positioning and ensures accessibility for ordinary Singaporean consumers.13

The size of the retail network fluctuates over time. While the brand’s website lists 17 outlets in Singapore, the 2024 annual report recorded 18 outlets, reflecting store openings, closures or relocations.14

Locations associated with the brand include:

• Lot One
• Jurong Point
• Northpoint City17
• Tiong Bahru Plaza16
• Century Square19
• Other Singapore shopping centres15

Although primarily known to Singapore consumers as a retail chain, Taka Jewellery operates a substantial B2B and international wholesale division. Since 2003, the group has participated in international jewellery exhibitions to sell wholesale to overseas buyers. Its corporate profile indicates that products have reached markets including the United States, Europe, Middle East, East Asia and Southeast Asia.

Major industry events the group has participated in include:

• Hong Kong Jewellery & Gem Fair
• MidEast Jewellery Fair in Sharjah
• Baselworld Watch and Jewellery Show

This exhibition strategy has been pivotal in transforming Taka Jewellery from a domestically oriented business into an international supplier. More recent corporate reporting cites international wholesale customers across Asia, Africa, America, Europe and Oceania.

Understanding Taka Jewellery’s business model requires acknowledging its origins in wholesale jewellery and gold casing manufacturing, rather than simple retail sourcing.16 Over time, the group developed capabilities spanning design, manufacturing, sourcing, wholesale, international exhibitions and retail.

This vertically integrated model enables Taka Jewellery to compete on price while maintaining a large product range. The company states it has over two decades of experience in crafting both affordable and fine jewellery, resulting in extensive knowledge of consumer preferences and trends.17

Taka Jewellery’s vision centres on making a broad selection of jewellery available to a wider audience. Its stated goal is to become a premier jeweller offering a diverse and discerning selection, while expanding brand recognition locally and internationally and providing products at fair, competitive and attractive prices.18

The core philosophy can be summarised as a combination of broad selection, quality, accessibility and competitive pricing. This distinguishes it from luxury houses that prioritise scarcity, exclusivity and heritage over price accessibility.

Taka Jewellery functions as a large, accessible retailer and wholesaler rather than a traditional European-style luxury maison.

This distinction does not imply that Taka Jewellery sells only inexpensive items. Its range includes diamonds, gemstones, fine gold and higher-value pieces. However, these sit alongside more accessible jewellery, creating a wider price and customer spectrum.19

Taka Jewellery operates within a distinct Singaporean retail ecosystem where jewellery is purchased for weddings, engagements, birthdays, anniversaries, festive occasions, gifting, Chinese cultural traditions, gold accumulation and personal adornment.

The brand’s emphasis on 916 and 999 gold, broad price points and heartland locations makes it compatible with this market. Its strategy facilitates convenient purchasing for ordinary consumers while maintaining sufficient variety to capture higher-value sales such as diamond engagement rings and wedding jewellery.

The corporate group extends beyond the retail jewellery brand.

Top Cash

Since 2013, the group has operated in pawnbroking and the trading/retail of pre-owned jewellery and watches under the Top Cash brand. Its pawnshops accept gold, precious stones, gold coins and bars as collateral.

The Diamond Garden

Established in 2022, The Diamond Garden supports the group’s expansion into contemporary jewellery and lab-grown diamonds.

Financial services

The group has diversified into corporate financing, including secured term loans. This operates separately from the core Taka Jewellery consumer brand.

The modern corporate entity is Taka Jewellery Holdings Limited, a Singapore-incorporated public company listed on the SGX Catalist. Its registered office is located at 3 Kaki Bukit Place, Eunos Techpark, Singapore 416181.

The group is led by management with extensive industry experience. Co-founder and Executive Director Ang Kah Leong, for example, possesses more than 30 years of experience in the jewellery sector.

Five key features define the Taka Jewellery brand:

Singaporean heritage

Taka Jewellery developed from a local business founded in 1997 and built its retail identity within Singapore.

Value-for-money positioning

Competitive pricing remains one of the most consistently stated aspects of its brand proposition.

Strong gold business

916 and 999/999.9 gold are prominent components of its current product assortment.

Mass-market accessibility

Its heartland and suburban store strategy renders it considerably more accessible than brands focused primarily on luxury shopping districts.

International wholesale reach

Behind the Singapore retail chain lies an international wholesale operation developed through global jewellery exhibitions.

As of 2026, Taka Jewellery continues to operate as a Singapore retail brand under Taka Jewellery Holdings Limited. Its consumer offering spans traditional gold and diamond jewellery alongside newer categories such as lab-grown diamonds, 999.9 pure gold collectibles and contemporary jewellery.

The brand maintains its emphasis on accessible, high-quality jewellery at competitive prices, while the wider group continues its international wholesale, pawnbroking and financial activities.

1. TAKA Jewellery – About Us – TAKA Jewellery
2. TAKA Jewellery Holdings – Milestones
3. TAKA Jewellery Holdings – Board of Directors
4. TAKA JEWELLERY
5. Annual Report 2024
6. TAKA JEWELLERY HOLDINGS LIMITED
7. TAKA JEWELLERY
8. TAKA Jewellery Holdings – Taka Jewellery
9. Collections Archive – TAKA Jewellery
10. TAKA Jewellery – Because every woman deserves true value
11. Contact Us – TAKA Jewellery
12. TAKA Jewellery – Singapore Retail Outlet Locations – TAKA Jewellery
13. TAKA Jewellery Holdings – Corporate Profile
14. TAKA Jewellery Holdings – Jewellery
15. TAKA JEWELLERY PTE. LTD. (199708664G) – Singapore Company
16. Tiong Bahru Plaza – TAKA Jewellery
17. Northpoint City – TAKA Jewellery
18. Taka Jewellery – GoCompare
19. Century Square – TAKA Jewellery