UFC Velvet is a plant-based milk and dairy-alternative beverage brand associated with Lam Soon Singapore. The brand focuses primarily on milk alternatives made from oats, almonds, and coconuts, positioning itself around everyday nutrition, taste, and plant-based lifestyles. In Singapore, UFC Velvet products are sold through major supermarkets and e-commerce platforms.

UFC Velvet sits within the broader UFC beverage portfolio associated with Lam Soon, a Southeast Asian consumer-goods group. Lam Soon Singapore describes itself as having developed from a business established in 1950 and subsequently expanded into a major FMCG company operating across Singapore, Thailand, Malaysia and Vietnam.

The brand’s development reflects the growth of the plant-based milk category in Southeast Asia. Rather than concentrating on a single alternative to dairy milk, UFC Velvet has built a portfolio around several plant sources—particularly oat, almond and coconut.

In Singapore, UFC Velvet products have appeared on the Healthier Choice-related product listings maintained by Singapore’s health authorities, including almond, coconut and oat variants.

UFC Velvet’s principal product families include:

• Oat Milk
• Oat Milk Unsweetened
• Oat Milk Barista Edition
• Smaller 180 ml formats for selected variants
• Almond Milk
• Almond Milk Original
• Almond Milk Unsweetened
• Coconut Milk
• Coconut Milk Drink Original
• Coconut Milk Drink Unsweetened
• Dairy-Free Coconut Milk variants

Singapore retail listings currently show these products across the UFC Velvet range.

Oat milk

The oat-milk range is one of UFC Velvet’s key offerings. Its unsweetened oat milk is made with an oat base and is fortified with calcium and vitamins including D2, B2 and B12. The listed formulation contains 10% oats.

The brand also sells an Oat Milk Barista Edition, aimed particularly at coffee preparation. This puts UFC Velvet into competition not only with conventional milk alternatives but also with specialist plant-based milks designed for cafés and home coffee.

Almond milk

UFC Velvet’s almond milk is available in Original and Unsweetened versions.

The Original version is described as using 100% whole Australian almonds, with added plant-based calcium. It is cholesterol-free and suitable for vegans. The Singapore retail listing also identifies it as lactose-free and halal.

The brand’s use of different sweetness levels gives consumers a choice between a more traditionally flavored beverage and a lower-sugar/unsweetened alternative.

Coconut milk

Coconut is particularly relevant to UFC’s broader identity because the UFC brand has longstanding associations with coconut-based beverages. UFC Velvet extends this tropical/plant-based positioning into dairy alternatives, offering both original and unsweetened coconut milk drinks. These products are also represented in Singapore’s Healthier Choice product listings.

This creates an interesting distinction from many Western plant-milk brands: UFC Velvet’s portfolio combines the rapidly growing oat and almond milk categories with the more established Southeast Asian tradition of coconut-based beverages.

UFC Velvet generally markets its products as alternatives to conventional dairy milk. Depending on the particular product, the range is characterized by attributes such as:

• Lactose-free
• Plant-based
• Vegetarian
• Halal
• Cholesterol-free for selected products
• Added calcium
• Added vitamins in selected products

For example, the current Singapore listing for UFC Velvet Unsweetened Oat Milk identifies it as lactose-free, trans-fat-free, vegetarian and halal, while providing added calcium and vitamins D2, B2 and B12. 2

Importantly, the nutritional profile varies substantially between products, so it would be inaccurate to treat every UFC Velvet product as nutritionally identical.

UFC Velvet has also received recognition from the International Taste Institute. Lam Soon’s awards information records a Superior Taste Award for UFC Velvet Coconut Milk Unsweetened with two Golden Stars and UFC Velvet Oat Milk Unsweetened with one Golden Star.

These awards are notable because they provide external recognition specifically for the sensory quality of products within the range, rather than simply for their nutritional positioning.

Singapore is an important market for UFC Velvet. The brand is available through major grocery retailers, including NTUC FairPrice, as well as online grocery platforms. Current FairPrice listings include its almond, coconut and oat products.

UFC Velvet has also been marketed in Malaysia. For example, a 2026 campaign promoted its 1 L oat and coconut milk drinks as plant-based choices for modern lifestyles.

UFC Velvet’s marketing increasingly positions the brand as more than a functional dairy substitute. In Singapore, its social-media strategy has incorporated recipes, health information, humor, community content and product education, with local influencer and user-generated-content campaigns. A documented campaign reported more than 1.2 million reach and 57,000 visits during the campaign period. 1

The brand has also experimented with experiential marketing. A 2022 UFC Velvet pop-up campaign in Singapore used a combination of physical and digital experiences—described by the campaign agency as “phygital” marketing—to engage consumers beyond conventional product advertising. 3

More recently, UFC Velvet was included alongside other Lam Soon brands in the TGIF! pop-up at Suntec City in July 2026, showing how the company uses shared brand experiences to bring its consumer brands together.

UFC Velvet can broadly be understood as occupying the intersection of three consumer trends:

1. Plant-based eating — providing alternatives to dairy milk.
2. Health-conscious consumption — offering unsweetened options, calcium fortification and selected vitamin fortification.
3. Lifestyle consumption — increasingly presenting plant milk as something for coffee, recipes and everyday enjoyment rather than simply a substitute for dairy.

Its multi-source portfolio is particularly significant. Instead of being an oat-only or almond-only specialist, UFC Velvet offers consumers several plant bases under one brand.

UFC Velvet and UFC Refresh are closely related brands within the UFC beverage family.

The distinction is primarily one of product category:

• UFC Refresh → coconut water and coconut-based refreshment beverages
• UFC Velvet → plant-based milk alternatives such as oat, almond and coconut milk

Lam Soon has marketed both brands together in Singapore, including recent consumer promotions.

As of 2026, Singapore retailers list UFC Velvet products at roughly the mid-S$5 range for many 1 L products, although actual prices vary by retailer and promotion. FairPrice currently lists, among others, almond milk, oat milk and coconut milk variants.

This places UFC Velvet in the mainstream plant-based milk market alongside brands such as Oatside, Australia’s Own and Sanitarium So Good, rather than as a niche specialty product. 3

The name “Velvet” fits the brand’s emphasis on a smooth, creamy drinking experience associated with milk alternatives. Its product portfolio also gives the brand a relatively broad identity:

UFC Velvet = plant-based milk + everyday nutrition + tropical/Southeast Asian heritage + modern lifestyle.

Rather than presenting plant milk solely as a vegan or specialist health product, the brand’s Singapore marketing attempts to make it part of ordinary routines—breakfast, coffee, recipes, fitness/wellness and casual consumption.

In summary, UFC Velvet is a Southeast Asian plant-based milk brand under the wider UFC/Lam Soon beverage portfolio. Its core range consists of oat, almond and coconut milk, with both sweetened/original and unsweetened options and a dedicated barista product. The brand has an established retail presence in Singapore, has expanded its marketing into lifestyle and social-media engagement, and has received international taste recognition for some of its products. Publicly available information does not appear to provide a detailed official founding-history timeline for UFC Velvet itself.

1. Top Creative Performers – Filament – A multi-disciplinary creative agency for future-forward brands
2. UFC Velvet Oat Milk – Unsweetened
3. Pushing Boundaries: Target Media and UFC Velvet Pop-up Campaign