UGREEN is a Chinese consumer electronics brand that specialises in charging technology, computer and mobile accessories, networking devices, audio products and smart storage solutions. Established in 2012 in Shenzhen, Guangdong, China, the company has developed into one of the world’s leading manufacturers of consumer technology accessories. It currently serves customers in more than 180 countries and regions and reports a global user base exceeding 300 million.1

UGREEN was founded in 2012 with the objective of producing reliable and affordable consumer electronics accessories. In its early years, the company focused primarily on USB cables, HDMI adapters, charging accessories and mobile phone peripherals.

As smartphones and USB-C devices became mainstream, UGREEN expanded its portfolio to include higher-end charging technologies, docking stations, portable storage and networking equipment. This expansion eventually extended to Network Attached Storage (NAS) systems.

The brand now distributes products globally through Amazon, Shopee, Lazada, AliExpress, official online stores and local retail partners. Its products are also stocked in over 10,000 offline retail outlets worldwide.2

UGREEN organises its product range into four primary categories.

Smart Charging

This category encompasses GaN chargers, USB-C chargers, fast chargers, wireless chargers, car chargers, power banks and charging cables. The company is particularly noted for its Nexode series of GaN chargers, which are engineered to deliver high power output within a compact form factor.

Smart Office

Products designed for professional and remote work environments include USB hubs, docking stations, HDMI and DisplayPort adapters, card readers, KVM switches, laptop stands and Ethernet adapters.

Smart Audio & Visual

This segment comprises Bluetooth transmitters, audio adapters, USB microphones, HDMI switches and splitters, video converters and various display accessories.

Smart Storage

Recent additions to the storage lineup include external SSD enclosures, hard drive docks, NAS systems, storage adapters and RAID enclosures. The launch of the NASync DXP series marked UGREEN’s formal entry into the NAS market.3

UGREEN develops its products around several key technologies, including GaN (Gallium Nitride) fast charging, USB Power Delivery (USB PD), Qualcomm Quick Charge, USB4, Thunderbolt compatibility, Wi-Fi networking, Gigabit Ethernet and high-speed data transfer protocols. The brand has gained particular recognition for its high-power GaN chargers capable of simultaneously charging laptops, tablets and smartphones.

The company reports holding more than 2,100 global patents and has received 73 international design awards. Its research and development efforts have concentrated heavily on charging efficiency, compact industrial design and innovation in consumer electronics.4

2012–2015

• Company founded in Shenzhen.
• Commenced global sales via major e-commerce platforms.

2016–2017

• Expanded research and development capabilities.
• Introduced new power bank and charging product lines.

2018–2019

• Became one of Amazon’s most popular accessory brands.
• Expanded international partnerships.

2020–2021

• Advanced GaN charging technology.
• Entered the NAS product category.

2022–2023

• Expanded presence to over 10,000 offline retail stores.
• Introduced a 300W charger.

2024–2025

• Completed an IPO in 2024.
• NASync DXP became one of Kickstarter’s highest-funded NAS projects.
• Introduced a 500W charger.5

UGREEN has established a reputation for offering good value for money, reliable build quality, broad device compatibility, strong charging performance and modern industrial design. Its products are frequently recommended for users of Apple, Samsung, Google Pixel, Lenovo, Dell, ASUS, HP, Nintendo Switch, Steam Deck, MacBook and Windows laptops.

In the consumer tech accessories market, the brand is often compared with competitors such as Anker, Baseus, Belkin, Aukey, ESR and Satechi.

Notable product lines include:
* Nexode GaN Chargers
* Nexode Power Banks
* USB-C Hubs
* Revodok Docking Stations
* NASync DXP NAS
* USB-C Cables
* HDMI Accessories
* Bluetooth Audio Adapters

UGREEN products are sold across Asia, Europe, North America, South America, the Middle East, Africa and Oceania. The company utilises both online marketplaces and physical retail distribution channels in more than 180 countries and regions.6

UGREEN states that its guiding principles are being user-centred by designing products around customer needs; maintaining sincerity through quality and trust; and demonstrating dedication via continuous investment in innovation. Its stated mission is to create practical technology that improves everyday life whilst delivering value to customers and society.7

UGREEN has evolved from a small accessory manufacturer into a globally recognised consumer electronics brand. Its core strengths lie in fast-charging technology, USB-C accessories, docking solutions and storage products. With a broad international presence, significant investment in research and development, and an expanding portfolio that now includes NAS devices, UGREEN has established itself as a major competitor in the consumer tech accessories market.8

1. About – UGREEN Official Site
2. Ugreen DXP4800 Pro 4-bay NAS review: A subtle upgrade from the Plus model, yet these changes have significant implications for this network-attached storage device
3. About – UGREEN Official Site
4. About Us – UGREEN
5. About UGREEN – UGREEN-BR
6. About – uGreen
7. 会社概要
8. Tentang UGREEN – UGREEN Official Site