Vinda was founded in 1985 with the objective of producing high-quality tissue products for the Chinese market.

Key milestones in the company’s development include:

• 1985 – Vinda was established.
• 1989 – Introduced one of China’s first tissue products made from 100% imported virgin wood pulp, setting a new quality standard.
• 1990 – The Vinda trademark was officially registered.
• 2007 – Vinda International was listed on the Hong Kong Stock Exchange.
• 2014–2017 – Expanded beyond tissue into broader hygiene categories through acquisitions and partnerships.
• 2016 onward – Accelerated expansion across Southeast Asia.
• 2022 – Opened a major Southeast Asia regional headquarters and innovation hub in Malaysia.
• 2024 – Joined the Royal Golden Eagle (RGE) group.
• 2025 – Joined the United Nations Global Compact (UNGC).2

Vinda offers products across several hygiene categories.

Tissue Products

• Facial tissues
• Toilet paper
• Kitchen towels
• Napkins
• Pocket tissues
• Wet wipes
• Moist toilet tissue

Popular tissue series include:

• Ultra Strong
• Classic Blue
• Deluxe
• Deluxe Soft

Personal Care

• Baby diapers
• Feminine hygiene products
• Adult incontinence products
• Professional hygiene products for businesses

The company also operates or distributes several internationally recognised brands, including:

• Tempo
• Tork
• TENA
• Libresse
• Libero
• Drypers
• Dr. P

These brands serve both consumer and commercial markets.1

Vinda employs various technologies and manufacturing practices to ensure product performance, including:

• 100% virgin wood pulp for many tissue products
• Multi-layer fibre technology for strength and softness
• Strict hygiene and quality control standards
• Research and development focused on absorbency, durability, and comfort

The brand positions its tissue products as remaining strong even when wet whilst maintaining softness for everyday use.3

Vinda operates throughout Asia, serving millions of households across the region. Its markets include:

• China
• Hong Kong
• Macau
• Malaysia
• Singapore
• South Korea
• Thailand
• Taiwan
• The Philippines
• Other Asia-Pacific markets

The company operates approximately 12 advanced production bases to support this regional footprint.1

Sustainability is a central component of Vinda’s corporate strategy. Initiatives include:

• Responsible sourcing of raw materials
• Reducing energy consumption
• Lowering greenhouse gas emissions
• Waste reduction and recycling
• Sustainable packaging
• Water conservation
• Community engagement and employee development

The company integrates environmental, social, and governance (ESG) principles into its operations and publishes regular sustainability reports.1

Vinda’s long-standing philosophy is:

“Healthy Lifestyle Starts with Vinda.”

The company aims to provide high-quality hygiene products that improve consumers’ everyday health, comfort, and quality of life while promoting sustainable business practices.1

Over the years, Vinda has achieved significant industry standing:

• Become one of Asia’s leading hygiene brands.
• Built a strong reputation for premium tissue quality.
• Expanded into multiple hygiene categories beyond tissue.
• Invested heavily in manufacturing innovation and research.
• Achieved significant market share in China’s tissue market for multiple consecutive years, according to Kantar consumer panel data cited by the company.4

1. About Vinda
2. https://www.vinda.cn
3. Home
4. Vinda