Watch and Puck is a Singapore-based specialty retailer and e-commerce business that bridges two enthusiast communities: coffee and watches. Founded in 2021, the company operates on the premise that both hobbies share a core emphasis on precision, craftsmanship, and attention to detail.1 The brand’s philosophy is summarized as “Passion for coffee, love for watches.”

The company functions as a multi-brand specialist retailer rather than a traditional manufacturer. Its catalogue spans hundreds of products, ranging from espresso machines and grinders to watch straps and horological tools. While primarily an online store, Watch and Puck maintains a physical presence in Ubi, operating by appointment.

The physical location is situated approximately a six-minute walk from MacPherson MRT Station.2

Watch and Puck was established in 2021 by founders with shared interests in mechanical timepieces and specialty coffee. Unlike conventional retailers that focus on a single niche, Watch and Puck deliberately operates at the intersection of these two cultures.

The company’s origin story highlights the parallel between adjusting a mechanical watch and dialing in an espresso shot. Both activities require fine-tuning, patience, and an appreciation for engineering tolerances. This conceptual link informs the brand’s identity, positioning it not merely as a shop selling disparate items, but as a curator of enthusiast hobbies that value hands-on craftsmanship.

The name Watch and Puck reflects the dual nature of the business:

• Watch: Represents the horology side of the inventory, including straps, tools, and accessories.
• Puck: Refers to the compressed disc of spent coffee grounds left in a portafilter after brewing espresso. This term is central to barista culture, particularly regarding extraction consistency.

The current online catalogue contains over 400 listed products, extending significantly beyond items manufactured under the Watch and Puck house label. The inventory is divided into two primary sectors.

Coffee Equipment

The coffee segment constitutes the larger portion of the catalogue. The company aims to bring the café experience into home environments, focusing on technical accessibility for enthusiasts. Key product categories include:

• Espresso machines (home and commercial)
• Coffee grinders (including single-dose models)
• Espresso tampers and distribution tools
• WDT (Weiss Distribution Technique) tools
• Portafilters and bottomless baskets
• Dosing funnels, cups, and trays
• Puck screens and shower screens
• Coffee beans and storage solutions
• Cleaning and maintenance supplies
• Replacement parts

The mission statement emphasizes making high-quality coffee accessible and affordable, targeting new home-baristas, specialty-coffee enthusiasts, and experienced users seeking workflow optimization.

Watch Accessories and Tools

The watch component focuses on the ecosystem surrounding timepieces rather than selling complete luxury watches like Rolex or Seiko. The inventory supports modification, servicing, and daily wear. Categories include:

• Watch straps
• Horological tools
• Maintenance products
• Case openers and movement holders

This section caters to watch collectors, DIY hobbyists, and those interested in strap changes or basic servicing.

As a multi-brand retailer, Watch and Puck distributes products from numerous international specialists alongside its own branded goods. Notable third-party brands carried in the catalogue include:

• AeroPress
• AnZa
• Artem
• Barista Hustle
• Bergeon
• Breville
• Cafetto
• Crafter Blue
• Eureka
• Fellow
• Gaggia
• Haveston
• IKAPE
• IMS
• KINGrinder
• Kruve
• La Marzocco
• Normcore
• Outin
• Polywatch
• Puly Caff

House Brand Products

In addition to third-party items, the store sells a range of accessories under the Watch and Puck name. These products are designed to complement the enthusiast workflow and include calibrated espresso tampers, WDT tools, bottomless portafilters, bar mats, milk pitchers, and grinder accessories.3

Watch and Puck employs a multi-channel retail strategy:

1. Direct E-commerce: Sales through the official website, which hosts the full catalogue.
   2.

2. Physical Retail: A showroom/service center in Ubi, open by appointment.

3. Services: Offers repair services, wholesale opportunities, and product assistance.
4. Distribution: Acts as a distributor for various international coffee and horology brands.

The physical location functions as more than a standard walk-in shop; it supports service operations such as repairs and wholesale consultations. Listed operating hours for appointments are Monday–Friday, 11 a.m.–7 p.m., and Saturday, 11 a.m.–4 p.m.

Watch and Puck positions itself within the mid-to-high technical enthusiast market. It avoids ultra-luxury branding, instead appealing to customers who value functional quality and community knowledge. The price range spans from inexpensive accessories to espresso machines costing several thousand Singapore dollars.

The company has established a recognizable presence in Singapore’s online specialty-retail sector. Its marketplace storefront displays high customer ratings, reflecting satisfaction with product curation and service.

Regarding returns, Watch and Puck states a no-return policy. Customers are advised to verify product specifications and compatibility prior to purchase, particularly for machine-specific coffee accessories and watch components.

• Specialty coffee
• Horology
• E-commerce in Singapore

1. Watch and Puck
2. Official Watch and Puck website
3. Collections – Watch and Puck