The company’s official profile lists its core business as the planning, development, manufacture and sale of fishing tackle 3.

Zeake emerged from the Shōnan area of Kanagawa Prefecture as a fishing-oriented brand and was formally established in November 2017. Its development was closely associated with angler and fishing creator Kiyoyuki Kondō, who sought to translate his personal fishing ideas and experience into practical products 4.

Kondō’s philosophy centred on targeting different species throughout the year, enjoying the process, achieving consistent catches and ultimately appreciating the fish as food. Consequently, Zeake’s early development grew out of an angler-driven approach rather than a purely corporate product development strategy 5. Contemporary accounts from the brand’s formative period describe Zeake as a new lure manufacturer launched around 2017–2018, with Kondō producing items based on the types of fishing he personally enjoyed, including shore games 6.

Over time, Zeake expanded beyond individual lures into a broader fishing tackle lineup. Its current catalogue covers lures, rods, fishing gear and apparel, while its online store also offers bags, cases, game and floating vests, accessories and other fishing-related products 7.

A defining characteristic of Zeake is its emphasis on field-oriented product development. The company describes itself as a manufacturer that takes ideas formed from the angler’s point of view and converts them into products with a strong emphasis on fishing results. It states that its lure designs are based on thoroughly examining the behaviour and characteristics of fish 8.

Its stated concept can be summarised around four key ideas:

• Enrich your life and bring you the greatest pleasure
• Face nature today
• Heart beats
• Seeking the excitement of encountering a fish never encountered before 9

This philosophy gives Zeake a distinctly sport-fishing-oriented identity. The lure is treated not merely as a consumer product but as equipment designed around the interaction between the angler, the lure, the environment and the fish.

Kiyoyuki Kondō

Kiyoyuki Kondō is one of the central figures associated with Zeake. The company’s profile describes him as a fishing creator whose philosophy is to enjoy catching seasonal fish throughout the year. He develops products based on his own perspective as an angler, emphasising the enjoyment of fishing, successful catches and making use of the harvest 10. His role helps explain Zeake’s focus on products designed from practical fishing experience rather than solely from theoretical specifications.

Tomoaki Warashina

Tomoaki Warashina is identified by Zeake as a fishing developer. He specialises in shore jigging, offshore jigging, rockfish and eging, and has worked with Kondō since the establishment of Zeake. The company describes their collaborative approach as field-first product development 11.

Yūsuke Takagi

Yūsuke Takagi is another fishing creator associated with the brand. He focuses particularly on grouper and rockfish fishing as well as light saltwater games in western Japan. Zeake describes his approach as pursuing a subject deeply while maintaining the principle that fishing should remain enjoyable 12.

Kana Mizuno

Kana Mizuno is a fishing creator whose activities cover surf fishing, light games and offshore jigging. Her perspective encompasses both serious fishing and the viewpoint of a relatively newer angler, which Zeake states contributes to its product development process 13.

Zeake has developed into a comprehensive tackle manufacturer rather than remaining solely a metal jig brand.

Lures

Lures remain the core of Zeake’s identity. The current catalogue includes a wide selection of metal jigs, plugs, minnows, vibration lures, soft lure components and specialised lure systems. Notable product families include:

• R-SARDINE: A metal jig designed around an anchovy-like profile and natural swimming action. Zeake describes it as a realistic-swimming metal jig developed from the form of a Japanese anchovy.
• F-SARDINE: A small metal jig designed around a natural baitfish silhouette, emphasising long casting distance. The range also includes a blade-tuned version 14.
• Z-BIT: Uses a zinc alloy construction and is designed for shore-slow applications. Its lower-density material provides a different fall behaviour compared to conventional high-density metal jigs 15.
• Z-SARDINE: Also uses low-density zinc alloy with a stated specific gravity of approximately 8.6. The material is intended to slow the fall and alter the lure’s action compared with conventional metal jigs.
• G-SLASHER: A slim metal jig intended for narrow baitfish such as shirasu and anchovy-like forage, with an emphasis on casting distance.
• S-BIT: A casting-oriented shore-slow metal jig intended for various applications including flatfish, pelagic fish and rockfish.
• RS-LONG: Intended for larger pelagic targets and both shore and offshore applications.
• B-ZAPPER: A blade-type metal lure designed around a retrieve-oriented presentation rather than being a conventional simple metal jig.

Surf Fishing Products

Another significant part of Zeake’s lineup is the S-GRAVITY series, developed specifically for surf fishing. The range includes:

• S-GRAVITY HEAD
• S-GRAVITY WORM
• S-GRAVITY MINNOW 95
• S-GRAVITY MINNOW 125
• S-GRAVITY VIBRATION 95

The series is designed to cover different water depths and surf conditions, with products ranging from jig head and soft plastic systems to heavy-weight minnows and vibration lures. This demonstrates Zeake’s attempt to build complete fishing systems around a particular style of fishing rather than producing isolated lures.

Topwater and Casting Lures

Zeake produces hard lures for surface and casting applications. Examples include:

• SS-POPER: A swimming popper for shore and offshore use.
• SJ-PENCIL: A pencil-style lure for shore and offshore casting.
• FF-PENCIL: A heavy sinking pencil lure.

The SS-POPER, for instance, was introduced for use across surf, breakwaters, boats, shore games and offshore games, reflecting Zeake’s multi-environment approach.

Fishing Rods

Zeake has expanded substantially into fishing rods, creating specialised models for different styles of lure fishing. Current rod categories include:

• Shore Plugging / Shore Jigging
• Super Light Shore Jigging (SLSJ)
• Offshore Casting
• Rockfish
• Light Game
• Ajing
• Rock Fishing Game
• Offshore Jigging
• CEP KAMUI
• SMRS / Shore Multi
• LGB
• VELLZARD series 10

The company covers a broad range of fishing styles, from extremely light ajing tackle to heavy offshore jigging and casting. The official store currently lists numerous rod models, including VELLZARD models for applications such as casting and offshore fishing 11.

Fishing Gear and Apparel

Zeake’s offerings extend beyond lures and rods. Its fishing equipment lineup includes:

• Game and floating vests
• Waist bags
• Light game bags
• Game pouches
• Drink holders
• Finger guards
• Other fishing accessories 12

The company also sells caps, T-shirts, fishing clothing and other apparel, providing the brand with a broader lifestyle component within the fishing market. One example is the Finger Guard C, introduced in 2026 and designed for use in offshore, surf, rock and breakwater environments. The company emphasises ambidextrous use alongside protection and comfort for the angler’s fingers 13.

Although Zeake offers products for both saltwater and freshwater fishing, its identity is strongly associated with Japanese saltwater lure fishing. Major areas of focus include:

• Shore Jigging: Metal jigs such as R-SARDINE, F-SARDINE, S-BIT and Z-BIT are designed for casting from beaches, breakwaters and other shore environments.
• Surf Fishing: The S-GRAVITY family is particularly relevant to surf applications, targeting species and conditions where long casting and controlled depth are critical.
• Light Saltwater Fishing: Zeake develops rods and lures for smaller species and lighter tackle, including ajing, rockfish and other light game applications.
• Rockfish and Grouper Fishing: The company offers dedicated rods and products for rockfish and grouper-style fishing.
• Offshore Fishing: Zeake’s lineup extends into offshore casting and jigging, including equipment designed for species such as amberjack-type pelagic fish, Spanish mackerel, bonito and other offshore targets.

Zeake’s product development is guided by several recurring design priorities:

1. Long Casting Distance: Many metal jigs are explicitly designed around casting distance, which is particularly important in Japanese shore fishing.
2. Baitfish Realism: Several Zeake lures utilise silhouettes based on common forage fish, such as sardine and anchovy-type bait.
3. Controlled Fall: The use of materials such as zinc alloy allows Zeake to manipulate sinking speed and underwater behaviour. For example, Z-SARDINE uses lower-density zinc alloy specifically to create a slower fall.
4. Application-Specific Design: Rather than designing one generic lure for all situations, Zeake maintains separate products for surf, shore jigging, light games, offshore casting and other specific scenarios.
5. Field Testing: The company’s descriptions repeatedly emphasise development from the perspective of active anglers and actual fishing situations.

Zeake’s identity can be broadly characterised as Japanese performance-oriented lure fishing. It operates in a market where many Japanese tackle brands compete through highly specialised lure designs, detailed swimming actions, carefully selected materials and application-specific rods. Zeake’s distinguishing characteristic is its close connection to multi-style saltwater anglers and field-developed products.

Rather than focusing exclusively on one species, Zeake’s catalogue reflects the idea of being able to target different species, locations and techniques throughout the year. The company describes its ambition in terms of pursuing new and exciting encounters with fish, rather than merely selling fishing equipment.

Zeake remains an active manufacturer. In 2026, the company participated in Fishing Fest in Yokohama, where it exhibited new products and sold event-limited items. It also opened applications for its 2026 field supporter programme 13.

Its official website announced the release of the Finger Guard C in February 2026, while the online store continues to list new and updated rods, lure products and seasonal offerings.

Zeake is notable for combining a Japanese fishing brand identity with angler-led development, saltwater specialisation, a broad lure selection and a comprehensive range of rods and fishing gear. It began as a relatively young Japanese lure brand associated with Kiyoyuki Kondō and the Shōnan fishing scene but has evolved into a more comprehensive tackle company. Its catalogue now spans from light game equipment to heavy offshore rods and from simple metal jigs to complete surf lure systems.

1. 株式会社ジーク[Zeake] | ルアーメーカー | 釣り人目線でのアイデアを形にした、釣果重視のルアーメーカー。ロッドやフィッシングギア等の企画製造も。
2. COMPANY | 株式会社ジーク[Zeake] | ルアーメーカー
3. CONCEPT | 株式会社ジーク[Zeake] | ルアーメーカー
4. Zeake 通信販売直販サイトTopページ
5. 〖NEWブランド！〗 近藤清之プロプロデュース！ Zeake！お披露目！大注目です！ : ちょっとe〜Life
6. PRODUCT | 株式会社ジーク[Zeake] | ルアーメーカー
7. Zeake 通信販売直販サイトTopページ
8. DGG-Zeake
9. ルアー | 株式会社ジーク[Zeake] | ルアーメーカー
10. ロッド | 株式会社ジーク[Zeake] | ルアーメーカー
11. ロッド | Zeakeオンラインストア
12. アパレル | Zeakeオンラインストア
13. お知らせ | 株式会社ジーク[Zeake] | ルアーメーカー
14. BLOG | 株式会社ジーク[Zeake] | ルアーメーカー
15. BLOG | ページ 2 | 株式会社ジーク[Zeake] | ルアーメーカー