70mai is a Chinese smart automotive electronics brand that specialises in intelligent driving products, particularly dashboard cameras (dash cams). Established in 2016 in Shanghai, China, the company has grown into one of the world’s leading dash cam manufacturers, with distribution reaching more than 100 countries across Asia, Europe, North America, and other global markets.1 The brand is widely recognised for integrating advanced imaging technology, AI-driven safety features, and accessible pricing into its product lineup.

70mai was founded in 2016 with the objective of developing intelligent automotive products designed to enhance road safety and driving convenience. The company initially launched a Smart Rearview Mirror for the domestic Chinese market in 2017 before entering the international arena with its first global dash cam model in 2018.

A significant milestone in the company’s development was becoming an authorised technology partner within Xiaomi’s ecosystem. Although consumers frequently refer to 70mai as a “Xiaomi brand”, it is more accurately classified as an independent company that collaborates with Xiaomi, rather than a wholly owned subsidiary.

The mission of 70mai is to deliver a:

Safe, comfortable, and connected driving experience through intelligent automotive technology.

Its products integrate artificial intelligence, computer vision, cloud connectivity, GPS technology, and mobile applications to support drivers both while on the road and when vehicles are parked.2

Dash Cameras

70mai is best known for its extensive range of dash cameras, which spans from entry-level units to premium flagship models.

Popular series include:

• A200
• A400
• A500S
• A510
• A800S
• A810
• M300
• M500
• Omni
• Omni 4K
• T800

Common features across the lineup include:

• Full HD to 4K recording resolution
• HDR imaging capabilities
• Sony STARVIS image sensors
• Integrated GPS tracking
• Wi-Fi connectivity
• Dedicated mobile app support
• Parking surveillance modes
• Loop recording functionality
• Collision detection sensors
• Voice control (on selected models)
• AI driver assistance systems (ADAS)

Smart Car Accessories

In addition to dash cameras, 70mai manufactures various automotive accessories:

• Tyre Pressure Monitoring Systems (TPMS)
• Portable jump starters
• Air compressors
• Car vacuum cleaners
• Battery chargers
• Hardwire parking kits
• General vehicle accessories

Portable Power Stations

In 2021, 70mai diversified into the clean energy sector by introducing the Tera portable power station series, designed for outdoor activities, emergency backup, and vehicle power applications.

70mai incorporates several proprietary technologies across its product range.

Night Owl Vision™

This technology enhances low-light image quality to improve clarity during nighttime driving.

Lumi Vision™

Designed to improve visibility in dark parking environments, this feature automatically adjusts exposure and ISO sensitivity.

MaiColor Vivid+™

A selective image processing algorithm that enhances critical visual details such as:

• Licence plates
• Road signs
• Traffic markings

AI Motion Detection

Utilises artificial intelligence to identify suspicious movement around parked vehicles.

ADAS (Advanced Driver Assistance Systems)

Provides real-time alerts for:

• Lane departure
• Forward collision risks
• Vehicle movement ahead
• Pedestrian detection (selected models)

OTA Updates

Many 70mai devices support over-the-air (OTA) firmware updates via Wi-Fi, allowing for continuous performance improvements.3

70mai hardware integrates with the 70mai App, which is compatible with both Android and iOS platforms. The application enables users to:

• View live camera feeds
• Download video recordings
• Perform firmware updates
• Adjust camera settings
• Access GPS trip data
• Manage cloud features (on supported models)

Since its inception, 70mai has expanded rapidly beyond its home market. According to company data, the brand has:

• Sold millions of dash cam units worldwide
• Reached customers in over 100 countries
• Established strong market positions in Europe, Southeast Asia, North America, and the Asia-Pacific region
• Opened its first physical retail store in Thailand in 2023
• Reported more than 10 million global users by late 20244

70mai products have received numerous accolades for design and innovation, including:

• Red Dot Design Award
• iF Design Award
• Successful Indiegogo crowdfunding campaigns
• Industry recognition for innovations such as the rotating Omni dash cam

70mai competes in the automotive camera segment against manufacturers such as:

• DDPAI
• BlackVue
• Thinkware
• VIOFO
• Garmin
• Nextbase

The brand is generally positioned in the mid-range market, offering premium specifications at price points lower than many high-end competitors.

70mai maintains a distinct reputation within the automotive electronics community.

Strengths

• Excellent value for money
• Good image quality
• Reliable mobile app performance
• Strong night recording capabilities
• Wide product selection
• Easy installation process
• Frequent firmware updates

Community discussions often compare 70mai favourably with brands like DDPAI regarding overall value and ease of use.5

70mai focuses on making intelligent driving technology accessible to everyday motorists. Its products emphasise:

• Road safety
• Smart connectivity
• Artificial intelligence integration
• High-quality video recording
• Modern industrial design
• Affordable pricing

As of 2026, 70mai has established itself as one of the most recognisable global brands in the consumer dash camera market, with a product portfolio extending into broader smart automotive and portable energy solutions.6

1. 70mai: Innovator in Smart Dash Cams
2. About 70mai – 70mai
3. New 70Mai 4k T800 is the world’s first dash camera to feature front and rear 4k HD recording
4. World’s first 360-degree dash cam now records in 4K and supports a rear-facing camera and voice control feature
5. 70mai – Wikidata
6. About us – 70mai