AER was founded in 2014 after launching its first product through a crowdfunding campaign. The original concept was to create a bag that could transition seamlessly between the office and the gym, eliminating the need to carry multiple bags.

Following the success of its first backpack, AER expanded into a full lineup of products covering:

• Everyday backpacks
• Business backpacks
• Travel backpacks
• Duffel bags
• Tech organisers
• Packing cubes
• Laptop sleeves
• Travel accessories
• Suitcases

The company’s motto, “Travel Every Day™”, reflects its goal of creating products suitable for both daily commuting and international travel.2

AER products emphasise three core principles:

• Minimalism: Clean, understated styling without excessive branding.
• Utility: Carefully planned compartments for laptops, electronics, travel gear, and everyday essentials.
• Durability: Premium construction using high-quality materials and hardware designed for long-term use.3

Many AER products feature:

• Dedicated padded laptop compartments
• Quick-access pockets
• Internal organisation panels
• Expandable storage
• Weather-resistant exteriors
• Ergonomic shoulder straps
• Luggage pass-through sleeves on travel models
• Hidden security pockets

AER is known for using premium materials, including:

• CORDURA® ballistic nylon
• X-Pac® laminate fabric (selected models)
• YKK® zippers
• Duraflex® hardware
• High-density foam padding
• Water-resistant coatings

These materials contribute to the brand’s reputation for durability and weather resistance.4

AER manufactures products across several categories.

Everyday Carry (EDC)

Designed for commuting and office use. Popular examples include:

• City Pack
• Day Pack
• Pro Collection

Travel

Built for short trips and carry-on travel. Examples include:

• Travel Pack series
• Carry-On luggage
• Packing Cubes
• Travel Kit

Work

Products focused on professionals carrying laptops and accessories.

Gym

AER originally became known for hybrid gym/work bags, including duffels with separate compartments for shoes and clothing.

Accessories

The brand also offers:

• Tech pouches
• Toiletry kits
• Laptop sleeves
• Cable organisers
• Wallets
• Small travel organisers

AER has developed a strong reputation among frequent travellers, digital nomads, business professionals, tech enthusiasts, and Everyday Carry (EDC) communities. The brand is often praised for excellent build quality, thoughtful organisation, comfortable carry, premium materials, and minimalist styling.

AER is frequently compared with brands such as Able Carry, Bellroy, Evergoods, Alpaka, Peak Design, and TUMI in discussions of premium backpacks. Community feedback generally places AER among the higher-end functional backpack brands, though preferences vary by user and intended use.5

AER primarily sells through its own official website and selected authorised retailers in various countries.

Purchasing considerations in Southeast Asia

Shoppers in Singapore and the wider Southeast Asian region should exercise caution when purchasing AER products via regional e-commerce marketplaces. While platforms like Lazada may list products under an AER brand page within their Bags & Travel categories, the presence of a listing or storefront does not by itself confirm authorisation by the manufacturer.6 AER’s official website does not currently identify Lazada Philippines as an authorised sales channel, and members of the backpack community have cautioned that many AER-branded listings on Southeast Asian marketplaces may be replicas or unauthorised products.5 Buyers seeking guaranteed authenticity should verify the seller carefully or purchase through AER’s official channels or confirmed authorised retailers.

Travel Every Day™6

San Francisco, California, United States

1. Aer | The best travel gear for wherever life takes you.
2. Our Story — Aer | Modern gym bags, travel backpacks and laptop backpacks designed for city travel
3. Aer or Alpaka as a brand?
4. Shop Aer Official Store Online at Lazada Philippines – Best Prices & Exclusive Deals Await!
5. Has anyone ever tried purchasing Aer products on Lazada and Shopee?
6. AER Travel in Philippines – AER Travel for sale – prices & reviews | Lazada