Arthesdam Jewellery Pte Ltd, commonly known as Arthesdam Jewellery, is a Singapore-based company specialising in gold, precious-metal and precious-stone jewellery. Established in 2000, the firm operates as a retailer, wholesaler and trader, with its physical retail presence concentrated along Serangoon Road and additional sales conducted through e-commerce channels.1

The Singapore Jewellers Association lists Arthesdam Jewellery Pte Ltd as both a retailer and wholesaler.

Arthesdam Jewellery traces its origins to 2000, when it commenced operations with a single retail outlet in Singapore. The business subsequently expanded to multiple retail locations and developed an international customer base via e-commerce platforms.2 The company describes its evolution as a transition from a small local retailer into an enterprise encompassing retail, wholesale, online sales and jewellery-related services.

Its current website states that it operates three retail showrooms and a wholesale office, with retail outlets located at 89, 95/97 and 123 Serangoon Road.3 In 2023, the company celebrated its 23rd anniversary, highlighting its continued focus on gold purity, jewellery services and expansion through online commerce.4

The name “Arthesdam” is inspired by a Tamil word associated with luck, reflecting the traditional belief that wearing gold brings good fortune. The company intends for its jewellery to represent not only beauty and style but also auspiciousness.5 This concept aligns with a product range that includes pieces associated with prosperity, blessings, gifting and traditional symbolism.

Arthesdam’s catalogue covers several categories of precious-metal jewellery.

999 Gold

999 gold, representing approximately 99.9% purity, is positioned as part of the company’s higher-purity offering. The range includes jewellery and smaller gold items intended for gifting, collecting and symbolic purposes.6 Examples include gold bars, miniature gold pieces, religious and auspicious motifs, prosperity-themed pieces, pendants, charms and traditional gold jewellery.

916 Gold

The 916 Gold Collection is described by the company as a “gift of a lifetime”. 916 gold is equivalent to 22-karat gold (approximately 91.6% purity). The range includes bracelets, rings, earrings, necklaces, pendants, chains and both traditional and contemporary designs.7

18K Gold

18K gold jewellery is positioned towards contemporary and everyday wear, including gemstone jewellery, bracelets, necklaces, rings and other fashion-oriented pieces.

14K Gold

The online catalogue contains a selection of 14K gold jewellery, including minimalist bracelets, pendants, necklaces and other contemporary designs.8

Silver and gemstones

In addition to gold, Arthesdam offers 925 silver jewellery as a lower-priced alternative. Collections also incorporate precious and coloured gemstones, including ruby and blue topaz.

Arthesdam emphasises gold purity and authentication in its brand positioning. The company states that its gold jewellery undergoes testing and is certified with the Singapore Assay Office (SAO) Hallmark, providing assurance of authenticity and purity.9 The SAO hallmarking system indicates that precious-metal articles have been tested against recognised standards.

Arthesdam Jewellery is strongly associated with Serangoon Road, one of Singapore’s traditional jewellery and Indian-commercial districts. The company lists three retail addresses:

• 89 Serangoon Road
• 95/97 Serangoon Road
• 123 Serangoon Road

Retail stores operate Monday to Sunday, 10:30 a.m. to 9:30 p.m.10 The company is listed as a Singapore jewellery retailer and wholesaler in the Singapore Jewellers Association directory.11

Arthesdam maintains a significant wholesale and bulk-purchase operation alongside its consumer retail business. According to its wholesale division, the company has supplied jewellery to international buyers since 2000 and maintains a dedicated wholesale office.12 Services include bulk purchases, a wide selection of contemporary and trend-driven designs, assistance with custom designs, sourcing advice, logistics support and flexible discussions for newer sellers regarding minimum-order quantities.13 This dual B2C and B2B model distinguishes it from purely consumer-facing boutiques.

Beyond finished jewellery, Arthesdam offers various care and customisation services, including resizing, repairs, welding, engraving, personalisation and gold plating. The company highlights the role of its in-house goldsmiths for repair, modification and personalisation work, allowing customers to modify existing pieces.

Arthesdam has expanded beyond physical stores through e-commerce, operating its own online store and historically selling through platforms such as Lazada, Shopee, Zalora and Qoo10. A 2022 anniversary announcement stated that it serves customers in markets including Malaysia, Thailand, Taiwan and Hong Kong through various e-commerce channels. The current online catalogue contains hundreds of products spanning different gold purities and designs. The company also maintains an official store on Shopee Singapore featuring 916 and 999 gold products, jewellery and auspicious gold items.

Arthesdam is positioned as an accessible fine jewellery brand combined with traditional gold retail. Its range spans traditional gold, contemporary jewellery, gemstone pieces, everyday wear, auspicious gifting items and wholesale jewellery. This allows the brand to serve diverse groups including everyday gold buyers, families purchasing traditional gold, gift shoppers, collectors and wholesale resellers.

The stated corporate vision is “to be a leader in fine jewellery retail and wholesale in Asia”, with a mission emphasizing responsiveness to customer demands, memorable stakeholder experiences and people development.

Core values cited by Arthesdam include:

1. Customer-centricity: Placing customers at the centre of activities.
2. Integrity and teamwork: Emphasizing ethical conduct and collaboration.
3. Openness and respect: Encouraging an inclusive and respectful working environment.

The company is legally registered as Arthesdam Jewellery Pte Ltd with Singapore UEN 200007028E. Official profiles published through Singapore’s e2i identify the company by this legal name and UEN. The Singapore Jewellers Association lists Lam Loy Chong / Angela Lam in its member directory for the company. As a privately held entity, comprehensive public ownership history is not available.

Arthesdam Jewellery is a member of the Singapore Jewellers Association (SJA), which independently lists the company as a retailer and wholesaler. It is also a certified member of the Singapore Assay Office, which operates under Singapore Test Services, a subsidiary of ST Engineering.

Several factors distinguish the brand within the Singapore market:

• Singapore heritage: Operating since 2000 with a physical presence centred on Serangoon Road.
• Gold focus: Identity anchored in 999 and 916 gold.
• Design range: Catalogue spanning traditional auspicious motifs to minimalist contemporary jewellery.
• Hybrid business model: Serving both individual consumers and wholesale buyers.
• Hallmarking: Prominent promotion of Singapore Assay Office certification.
• After-sales services: Repair, resizing, engraving and personalisation extending customer relationships.
• E-commerce expansion: Online presence enabling reach beyond Singapore.

Arthesdam Jewellery is a Singaporean gold and fine-jewellery retailer, wholesaler and trader established in 2000. From a single outlet, it has grown into a multi-store business with three showrooms and a dedicated wholesale operation. Its portfolio encompasses 999, 916, 18K and 14K gold, 925 silver, gemstones and a broad range of jewellery types. The brand connects traditional concepts of luck and prosperity with contemporary retail strategies including e-commerce, international shipping and customisation services, functioning as a mid-market-to-fine jewellery business combining traditional Singapore gold retail with modern distribution.

1. ABOUT US – Arthesdam Jewellery
2. Arthesdam Jewellery
3. Contact Us – Arthesdam Jewellery
4. Celebrating 23 Years of Elegance: Arthesdam Jewellery’s Journey
5. Products – Arthesdam Jewellery
6. Wholesale – Arthesdam Jewellery
7. Arthesdam Jewellery 22nd Anniversary
8. Arthesdam Jewellery Bracelets, Gold Earings, Gold Rings…2025
9. Arthesdam Jewellery Pte Ltd | LinkedIn
10. Arthesdam Jewellery Singapore – Atome｜Buy Now Pay Later Brands
11. ARTHESDAM JEWELLERY PTE LTD (200007028E)
12. Arthesdam Jewellery Pte Ltd | 6299 1729 | Singapore
13. ARTHESDAM JEWELLERY PTE LTD (200007028E) – Retail sale of jewellery made from precious metals and stones – Singapore Company