ATZ was established with the objective of identifying and providing innovative, high-grade IT and AV connectivity products. The brand’s central concept involves facilitating communication across differing protocols, standards and formats while maintaining affordability and market competitiveness 1.

Rather than operating as a single-product manufacturer, ATZ has cultivated a broad connectivity-oriented portfolio. Its catalogue currently lists more than 700 products covering numerous technology categories 1.

The company places significant emphasis on relationships with partners, resellers and solution integrators, offering preferential pricing and after-sales support. According to ATZ, its product strategy is guided by customer requirements and emerging technology trends, with a focus on bringing new products to market in a timely manner 1.

The ATZ portfolio encompasses a wide range of connectivity and AV infrastructure technologies.

Adapters and converters

Signal and interface adapters constitute one of the brand’s broadest categories. These include:

• HDMI adapters and converters
• DisplayPort adapters
• Mini DisplayPort adapters
• DVI adapters
• USB Type-C adapters
• USB Type-A adapters
• USB-C multiport adapters
• Audio adapters
• Analogue-to-digital and digital-to-analogue converters
• HDMI-to-USB-C and HDMI-to-DisplayPort converters
• Various connector and interface accessories

These products are designed to bridge different physical interfaces or signal standards, allowing otherwise incompatible devices to communicate 1.

HDMI and video distribution

HDMI technology forms a significant portion of the ATZ portfolio. The company offers HDMI switches, splitters, extenders, converters, video-wall processors, audio extractors, signal-management products and other HDMI-related equipment 1.

Newer HDMI products extend into HDMI 2.1 and 8K applications. The range includes HDMI 2.1 splitters supporting up to 8K at 60 Hz, alongside products incorporating downscaling and audio-extraction functions 1. This makes ATZ relevant to applications such as:

• Corporate AV
• Digital signage
• Meeting rooms
• Control rooms
• Education
• Video walls
• Professional displays
• Home entertainment
• Multi-display installations

KVM systems

KVM (Keyboard, Video, Mouse) technology is another key component of the ATZ range. The brand sells desktop KVM switches as well as professional rack-mounted KVM and LCD console systems. The portfolio includes HDMI- and DisplayPort-based systems, USB KVM equipment, multi-port switches and models supporting high-resolution video 1.

For example, the ATZ KDC12H is a two-computer HDMI 2.1 KVM switch designed to allow a single keyboard, mouse and monitor setup to control two computers. It supports resolutions up to 8K at 60 Hz and includes USB 3.0 peripheral sharing 1. Professional KVM products are typically utilised in:

• Server rooms
• IT departments
• Control rooms
• Broadcast environments
• Data centres
• Multi-computer workstations
• Industrial applications

AV-over-IP and signal extension

ATZ offers products designed to transmit audio, video and control signals over network infrastructure. The HDMI-over-IP range includes systems capable of transmitting HDMI and USB signals over LAN or fibre, with functions such as KVM, RS-232 control, matrix switching, video walls and multi-view applications 1.

The HDMI4K-EM120 system, for instance, is designed for 4K HDMI and USB extension over IP/fibre, supporting point-to-point, point-to-multipoint and multipoint-to-multipoint configurations 1. This technology extends the brand’s capabilities beyond conventional cables and adapters into networked AV infrastructure.

Networking and PoE

Networking equipment is a major component of the portfolio. ATZ lists products such as:

• Cat5e, Cat6, Cat6A, Cat7 and Cat8 networking cables
• Fibre patch cables
• RJ45 connectors and couplers
• Keystone couplers
• Patch panels
• SFP/SFP+ transceivers
• Gigabit and 10G media converters
• Power-over-Ethernet (PoE) switches
• PoE injectors
• Network testing equipment

The PoE range includes switches and injectors designed for varying port counts and power levels 1.

USB and audio

ATZ maintains a substantial USB portfolio comprising USB hubs, USB-C products, USB cables, USB sharing devices, USB charging products and USB-to-network or display/audio adapters 1.

The company has also expanded into networked professional audio. The catalogue includes Dante audio products such as analogue audio encoders/decoders and USB audio interfaces with PoE support 1.

Video capture

The brand offers video-capture equipment, including the HUC05, a 4K HDMI-to-USB capture device supporting HDMI input and loop-through output with USB output for computer-based capture. The product is designed for compatibility with software such as VLC and OBS 1.

The ATZ product strategy encompasses several technology layers:

1. Physical connectivity: Cables, adapters, connectors and interface converters.
2. Signal conversion: Conversion between HDMI, DisplayPort, USB-C, DVI, VGA, audio and other formats.
3. Signal distribution: HDMI switches, splitters, matrices and video-wall processors.
4. Device control: KVM switches and systems allowing multiple computers or sources to share peripherals and displays.
5. Long-distance transmission: HDMI, USB and AV extension using Cat6/Cat7, fibre and network infrastructure.
6. Networked AV: AV-over-IP, video encoders/decoders and network-based distribution.
7. Network infrastructure: Ethernet cabling, PoE, SFPs, media converters and related equipment.

This progression from physical adapters to networked AV systems characterises the ATZ portfolio 1.

ATZ identifies connectivity as the central principle of its business. Its stated vision is to offer leading-edge products that complement evolving IT and AV technologies while enabling communication across different protocols, standards and formats 1.

The company emphasises strategic alliances, product-development processes and manufacturing practices intended to shorten the time required to bring innovative products to market. Competitiveness is balanced against product quality 1.

Stated core values are represented by the words Satisfaction, Earnest, Rapport, Value and Efficient. These principles emphasise cost-effective recommendations, customer respect, long-term relationships, pre- and post-sales support, and efficient service 1.

While the product range suggests a broad customer base, ATZ is positioned primarily for organisations and professionals managing technology infrastructure. Typical users include:

• IT departments
• AV integrators
• System integrators
• Corporate offices
• Schools and universities
• Data centres
• Control rooms
• Broadcast and media environments
• Digital-signage operators
• Retail installations
• Hospitality businesses
• Government and institutional projects
• Professional home-AV users

Partners, resellers and solution integrators form an integral part of the distribution and relationship model 1.

Examples from the current ATZ catalogue illustrate the breadth of the brand:

• ATZ H13-8K2AUEX: HDMI 2.1 48 Gbps 8K60 audio extractor with ARC and HDCP 2.3
• ATZ DP14-721: DisplayPort splitter supporting DisplayPort, HDMI and VGA outputs
• ATZ HDMI-V2-44S-TW: 4×4 HDMI 2.0 matrix switch for 4K60 video-wall applications
• ATZ KDC12H: HDMI 2.1 8K60 KVM switch
• ATZ KD14H: Four-port HDMI 4K KVM switch
• ATZ HDMI4K-EM120 series: HDMI/USB KVM extension over IP/fibre
• ATZ HUC05: 4K HDMI-to-USB video capture device
• DTE-AUD2CH series: Dante audio encoder/decoder products

These products demonstrate that the portfolio extends beyond consumer cables and adapters into professional AV, networking and infrastructure equipment 1.

ATZ combines product distribution with a partner-oriented approach. The company sells through multiple channels and platforms while developing long-term relationships with resellers, partners and solution integrators 1.

The business model integrates product sourcing and development, distribution, system integration, technical support and after-sales service. This comprehensive approach addresses the needs of professional AV customers who often require complete solutions involving signal conversion, distribution, cabling, networking, control and installation rather than individual products.

ATZ is headquartered in Singapore at 55 Serangoon North Avenue 4, S9, #01-18, Singapore 555859. The official support telephone number is +65 6659 8980 1.

Singapore’s status as a regional technology and business hub provides a natural environment for a company focused on IT infrastructure, AV connectivity and professional technology distribution.

ATZ occupies a specialised position within the technology market. It is not primarily a consumer electronics brand nor a large-scale networking equipment manufacturer. Instead, ATZ operates in the connectivity and infrastructure layer between computers, displays, networks, audio equipment and professional AV systems.

A key strength is portfolio breadth; customers can source relatively simple HDMI adapters within the same ecosystem as professional KVM switches, HDMI matrices, PoE systems, AV-over-IP extenders or Dante audio devices 1.

1. IT & Audio-Visual Connectivity Manufacturer Singapore | ATZ –