Authentic Tea House is a ready-to-drink (RTD) tea brand owned by The Coca-Cola Company. The brand is positioned around premium, traditionally inspired Asian tea varieties and emphasizes tea-making craftsmanship. While its product range and naming conventions vary by market, it is particularly associated with Singapore, Malaysia, and Hong Kong. 1

The central concept of the brand is to translate the character of traditionally brewed tea—including its origins, ingredients, brewing techniques, and cultural heritage—into a convenient packaged beverage format. In Singapore, the portfolio includes specialty teas such as Ayataka Japanese Green Tea and Da Hong Pao Oolong Tea. 2

Authentic Tea House emerged as part of Coca-Cola’s strategy to strengthen its presence in Asia’s tea culture and the growing ready-to-drink tea category. The brand was developed to distinguish itself from Coca-Cola’s more mainstream tea offerings.

According to the branding agency Dragon Rouge, Coca-Cola aimed to create a tea brand that emphasized authentic tea flavours and origins, appealing to both established tea drinkers and younger consumers seeking sophisticated beverages. 3

The launch in Singapore marked a significant milestone for the brand. Dragon Rouge describes Authentic Tea House as a newly created RTD tea masterbrand, with packaging and storytelling designed around the provenance of individual teas, brewing techniques, and tea masters. The brand subsequently won a Singapore Business Review “Designed in Singapore” award in 2018 for its new brand and packaging creation. 4

Authentic Tea House is not an independent boutique tea company but rather a component of The Coca-Cola Company’s beverage portfolio. This structure allows the brand to occupy a premium and culturally authentic position within Coca-Cola’s broader tea business. Rather than presenting itself primarily as a mass-market soft drink, Authentic Tea House utilizes tea origins, specialist varieties, and brewing traditions as core elements of its identity.

In Singapore, Coca-Cola’s official brand page presents Authentic Tea House as its own tea brand, listing several varieties including Ayataka Japanese Green Tea, Oolong Chinese Tea, Yin Hao Jasmine Green Tea, and Pu Erh.

The name “Authentic Tea House” communicates the brand’s fundamental proposition: treating tea as a traditional beverage with history, place of origin, and specific methods of preparation, rather than simply a flavoured soft drink.

Branding focuses on several key ideas:

• Authenticity: Emphasizing recognizable tea varieties and their origins.
• Tea Craftsmanship: Highlighting brewing techniques and tea-making expertise.
• Asian Tea Culture: Drawing on Japanese and Chinese tea traditions.
• Premium Positioning: Using restrained packaging and specialist tea names.
• Convenience: Making traditionally inspired tea available in bottles and cans for modern consumption.

Dragon Rouge specifically describes the strategy as bringing the “art of tea” into a modern RTD format, using credible tea-related assets to distinguish the brand from mainstream packaged teas. 3

The exact portfolio differs between countries. Singapore’s current Coca-Cola portfolio includes several distinctive tea styles.

Ayataka Japanese Green Tea

Authentic Tea House Ayataka Japanese Green Tea is one of the brand’s most recognized products. It is positioned around Japanese green tea and matcha, with Coca-Cola describing it as delivering the taste of premium matcha and a characteristic cloudy texture reminiscent of traditionally pot-brewed tea. The Singapore product contains green tea and matcha powder and is listed at 0 kcal per serving.

Ayataka is itself an established Japanese tea brand associated with Coca-Cola. In Singapore and Malaysia, Ayataka has been presented under the Authentic Tea House umbrella. 5

Da Hong Pao Oolong Tea

Da Hong Pao (大红袍) is a famous style of Chinese oolong tea associated with the Wuyi Mountains of Fujian, China. Authentic Tea House’s version emphasizes the tea’s roasted aroma and full-bodied character. Coca-Cola’s Hong Kong product information describes the use of a “multi-extraction brewing technique” to repeatedly extract the tea’s essence.

The product has also been sold in Singapore in no-sugar formats, including 300 mL and larger bottles.

Oolong Tea

Authentic Tea House offers a broader Oolong Chinese Tea/Oolong Tea product. In Singapore, Coca-Cola describes it as being made from premium tea leaves from the Wuyi Mountains, with an emphasis on a full-bodied aroma and authentic oolong character.

Jasmine Green Tea

The brand’s Yin Hao Jasmine Green Tea is based on green tea scented with jasmine flowers. Coca-Cola describes it as using handpicked green tea leaves infused with jasmine from Heng County, China, a region known for jasmine production.

In Hong Kong, the product is described as using Yinhao jasmine green tea and repeatedly extracting the tea after jasmine scenting, resulting in a floral aroma and refreshing character.

Pu’erh Tea

Pu’erh, originating from Yunnan, China, represents another aspect of Authentic Tea House’s focus on geographically distinctive Asian teas. The Singapore version uses Yunnan Pu’erh tea leaves and is marketed for its deeper flavour and naturally sweet aftertaste. The Singapore product currently contains dietary fibre and is listed at 15 kcal per 100 mL.

In Hong Kong, Authentic Tea House also offers a Pu’er product containing resistant maltodextrin as dietary fibre.

A strong differentiator for the brand is its emphasis on where tea comes from. Instead of treating “green tea” or “oolong tea” as generic flavours, Authentic Tea House frequently identifies particular varieties and regions, such as:

• Japanese green tea and matcha
• Wuyi Mountain oolong
• Da Hong Pao
• Yunnan Pu’erh
• Heng County jasmine tea

This geographical storytelling is deliberate. Dragon Rouge explains that the packaging was designed to tell the story of each tea, including its provenance, region, brewing technique, and tea masters. 3

Authentic Tea House was designed to resemble a premium specialist tea brand rather than a conventional soft-drink brand. Its packaging uses relatively restrained visual language, with tea names and Asian-inspired design elements playing an important role. Dragon Rouge states the objective was to make the packaging premium and authentic, while incorporating visual references associated with traditional pot-brewed tea expertise. 3

The design strategy is closely connected to the product strategy: the packaging aims to make consumers think about tea craftsmanship and provenance, rather than simply sweetness or refreshment.

Authentic Tea House operates in the highly competitive ready-to-drink tea market in Asia. Its positioning differs from mainstream RTD tea brands; rather than relying heavily on sweetened fruit flavours, the brand emphasizes unsweetened or no-sugar tea, recognizable tea varieties, and a more premium presentation.

In Singapore, current retail listings show products such as Ayataka Japanese Green Tea and Da Hong Pao Oolong Tea specifically marketed as “No Sugar” products. This places Authentic Tea House between two worlds:

traditional tea culture ← Authentic Tea House → modern convenience

The product is packaged and distributed like a modern soft drink, but its marketing language aligns more closely with specialty tea.

Singapore

Singapore is central to the story of Authentic Tea House. The brand was created partly in response to the strong tea culture and competitive RTD beverage market in Singapore and the wider Southeast Asian region. Its launch and packaging were recognized by the Singapore Business Review’s Designed in Singapore awards in 2018. 4

Today, Authentic Tea House remains available through major Singapore retailers. FairPrice’s current listings include Ayataka Japanese Green Tea, Da Hong Pao Oolong Tea, and other Authentic Tea House products, with several carrying Singapore’s relevant dietary and packaging attributes such as Halal and Healthier Choice listings.

Malaysia

Authentic Tea House is also sold in Malaysia, where the brand covers Coca-Cola’s RTD tea portfolio. An interesting aspect of the brand is the relationship between Authentic Tea House and Ayataka. Ayataka is fundamentally a Japanese green tea brand associated with Coca-Cola, while in markets such as Singapore and Malaysia it has appeared as Authentic Tea House Ayataka. 5

Production can be regional. For example, a Singapore food-service specification identifies the manufacturer of Authentic Tea House Ayataka as Coca-Cola Bottlers Malaysia Sdn Bhd, with Malaysia listed as the country of production.

Hong Kong

Authentic Tea House has a particularly extensive presence in Hong Kong. Coca-Cola’s Hong Kong portfolio currently includes:

• Oolong Tea
• Da Hong Pao Oolong Tea
• Jasmine Green Tea
• Cloudy Green Tea
• Pu’er Tea
• Cold Brew Japanese Deep-Steamed Green Tea
• Cold Brew Taiwan Jing-Xuan Oolong Tea
• Cold Brew Taiwan Honey Black Tea

The Hong Kong range demonstrates how the brand has expanded beyond a small collection of teas into a broader platform centered on Asian tea origins and brewing techniques. 2

As a Coca-Cola beverage brand, Authentic Tea House manufacturing and distribution are integrated into Coca-Cola’s broader bottling and distribution network. Production location varies by market and product. For example, documentation identifies Malaysia as the production country for one Authentic Tea House Ayataka product sold in Singapore.

Products are distributed through conventional beverage channels, including supermarkets, convenience stores, and food-service outlets. Singapore retail listings show products available in individual bottles, multi-packs, and larger-format bottles.

The brand’s intended audience is broader than traditional tea enthusiasts. Its original branding strategy explicitly sought to appeal to tea lovers as well as younger, on-the-go consumers who wanted something more authentic. 3

This produces a target-consumer profile that includes:

• People who already drink Asian teas.
• Consumers looking for unsweetened or lower-sugar beverages.
• Younger consumers interested in premium-looking drinks.
• Busy consumers who want tea without preparing it themselves.
• Consumers interested in Asian tea culture but who may not have specialist knowledge.
• People moving away from heavily sweetened soft drinks.

Authentic Tea House functions as a masterbrand rather than simply a single tea flavour. Under this umbrella are teas associated with different cultural traditions and origins. The use of names such as Ayataka, Da Hong Pao, Jasmine Green Tea, and Pu’erh allows each product to communicate a specific tea experience while Authentic Tea House provides the common brand identity.

Dragon Rouge describes the project as the creation of an “authentic tea masterbrand.” 3

The name Authentic Tea House serves as a positioning statement. “Tea House” evokes a traditional place where tea is prepared and consumed, while “Authentic” emphasizes heritage, quality, and legitimacy.

The concept translates as:

tea-house tradition → bottled convenience

Rather than asking consumers to visit a traditional tea house or learn complicated brewing techniques, Authentic Tea House attempts to package the experience into a ready-to-drink beverage.

One documented milestone is the brand’s 2018 Singapore Business Review Designed in Singapore award for new brand and packaging creation. The award recognized the work carried out by Coca-Cola and Dragon Rouge in developing Authentic Tea House’s visual identity and packaging. 4

Authentic Tea House is Coca-Cola’s premium Asian RTD tea brand, combining traditional tea varieties, geographic provenance, and tea-making craftsmanship with the convenience of a packaged beverage.

Essentially, it is Coca-Cola’s attempt to make bottled tea feel more like real, traditionally brewed Asian tea. Instead of competing only on sweetness and refreshment, it emphasizes the type of tea, its origin, brewing method, and cultural tradition. Its Ayataka Japanese Green Tea is one of its most recognizable products, while varieties such as Da Hong Pao Oolong, Jasmine Green Tea, and Pu’erh reinforce the idea that Authentic Tea House is a platform for premium Asian tea experiences.

1. Authentic Tea House – Brands & Products
2. Authentic Tea House – Varieties & Nutrition Facts
3. Dragon Rouge position Authentic Tea House as an innovative tea brand
4. DESIGNED IN SINGAPORE AWARD for Authentic Tea House – Dragon Rouge
5. Ayataka