About AweMed Series
Overview
AweMed Series (stylised as AweMed® Series) is a Singapore-based skincare brand focused on the care and management of sensitive, dry, itchy and eczema-prone skin. The brand states that its products are developed in collaboration with dermatologists and paediatricians in Singapore, with an emphasis on supporting the skin barrier, relieving itch, and maintaining skin hydration 1.
The product range includes moisturisers, a targeted anti-itch spray, and a gentle body wash. These items are positioned for use by various age groups, including children and individuals with sensitive skin.
AweMed Series is distributed by OrendaPharma, which describes the brand as having been developed with Singapore dermatologists to address skin problems associated with eczema and itch.
| Category | Details |
|---|---|
| Brand name | AweMed® Series |
| Origin | Singapore |
| Industry | Skincare / sensitive-skin care |
| Primary focus | Eczema-prone, sensitive, dry and itchy skin |
| Key professional collaboration | Dermatologists and paediatricians |
| Distributor | OrendaPharma |
| Main market | Singapore |
| Product categories | Moisturisers, itch-relief spray, body wash |
| Official website | |
| Brand positioning | Skin repair, hydration, itch relief and skin-barrier support |
History and Development
AweMed Series was developed in Singapore around the needs of people dealing with eczema and sensitive skin. According to the company and distributor, product development involved consultation or collaboration with local dermatologists and paediatricians.
One of the earliest products in the range was AweMed Spray. Media coverage reported that the development team received feedback from dermatologists regarding the difficulty patients experienced when trying to apply itch-relief products to hard-to-reach areas such as the scalp, back, and legs. This led to the creation of a spray-format product intended to make application easier.
The brand subsequently expanded beyond the spray into a broader skincare system, including moisturisers and cleansing products. Its current range is presented as a combination of products intended to support different stages of sensitive- and eczema-prone skin care.
Brand Philosophy
AweMed Series centres its positioning around four closely related ideas:
- Hydration: Maintaining adequate moisture in dry and eczema-prone skin.
- Skin-barrier support: Helping preserve the skin’s protective barrier.
- Itch management: Providing products intended to reduce or soothe the discomfort associated with itching.
- Gentle skincare: Developing formulations suitable for sensitive skin and, for selected products, children and infants.
The brand also maintains an educational component through articles covering eczema, moisturisation, children’s eczema care, environmental triggers, and different types of eczema. This distinguishes AweMed somewhat from conventional general-purpose moisturiser brands, as its public-facing identity is strongly tied to eczema education and specialised sensitive-skin care.
AweMed® Spray
AweMed Spray is the brand’s targeted itch-relief product. It was developed with dermatologists and paediatricians and is designed to facilitate application across the body, including difficult-to-reach areas such as the scalp, back, and legs 2.
The product page states that the spray uses a patented MTL formulation, which the company says is intended to enhance skin penetration and help alleviate itching and discomfort. The brand’s current website describes it as a non-menthol option and notes that it is not suitable for children under two years old.
AweMed® Repair+
AweMed Repair+ Daily Moisturiser is the brand’s principal moisturising product. It is positioned as a multi-function moisturiser designed to hydrate, soothe, and protect eczema-prone skin while supporting the skin barrier.
The current product description states that it was developed in collaboration with local dermatologists and paediatricians and uses skincare technologies intended to enhance skin repair and preserve skin integrity. The formulation is marketed as containing ingredients such as ceramides and zinc, with the broader product range designed around sensitive and eczema-prone skin.
AweMed® Lipid+
AweMed Lipid+ is the brand’s gentle cleansing product. It is formulated as a soap-free body wash intended for sensitive and dry skin. The current product page states that it contains a blend of NMF, ceramides, and sunflower seed oil and is designed to cleanse while helping maintain the skin’s protective barrier.
The product is marketed as:
- Soap-free
- SLS/SLES-free
- A gentle foaming formulation
- Suitable for sensitive and dry skin
The main concept behind Lipid+ is that cleansing should not unnecessarily strip moisture from eczema-prone skin.
AweMed® Ultra+
AweMed’s current official store also lists AweMed Ultra+ Intensive Moisturiser, positioned as a more intensive moisturising product within the range. The brand’s Singapore official store lists it alongside Repair+, Spray, and Lipid+ products.
Target Consumers
AweMed Series primarily targets people with:
- Eczema-prone skin
- Sensitive skin
- Dry skin
- Itchy or irritated skin
- Children with sensitive or eczema-prone skin
- Families looking for specialised sensitive-skin products
The brand particularly emphasises the needs of children and families, while some of its products are intended for broader age groups. Its educational content places considerable attention on childhood eczema and helping parents establish consistent skincare routines.
Dermatology and Medical Positioning
An important part of AweMed’s identity is its association with dermatology and paediatrics. The company describes its products as being developed in collaboration with dermatologists and paediatricians, rather than presenting itself simply as a cosmetic skincare line.
OrendaPharma similarly states that AweMed Series was developed with Singapore dermatologists to address eczema- and itch-related skin problems. This professional-development positioning is central to the brand’s marketing and helps distinguish AweMed from ordinary moisturiser and body-care brands.
However, “dermatologist-developed” or “developed with dermatologists” does not mean that the products are medical treatments or that eczema is cured by using them. AweMed’s own educational material acknowledges that eczema is a chronic condition requiring ongoing management and that medical assessment may be appropriate depending on severity.
Singapore Focus
AweMed Series has a distinctly Singaporean identity. The brand’s products were developed with local dermatologists and paediatricians, and its educational material frequently discusses eczema in the context of Singapore’s hot and humid tropical environment.
The brand also discusses how environmental factors such as heat, humidity, and weather fluctuations can influence sensitive or eczema-prone skin. Its official online store currently states that delivery is available within Singapore.
Education and Content
Beyond selling skincare, AweMed Series operates an educational content section covering topics related to eczema and skin health. Examples include:
- What eczema is and how it affects the skin
- Different types of eczema
- Childhood eczema
- The importance of moisturisation
- Skin-barrier function
- Weather and eczema
- Caring for children with eczema
- Managing eczema triggers
This educational approach is consistent with the company’s stated aim of improving awareness of eczema and quality of life for people affected by it. OrendaPharma specifically describes AweMed Series as being committed to improving eczema awareness and patients’ quality of life.
Community Involvement
AweMed Series has participated in Singapore’s eczema community. In 2025, the brand sponsored Eczema Family Day 2025, an event aimed at supporting Singapore’s sensitive-skin and eczema community. Coverage of the event described AweMed as a Singapore-based skincare brand focused specifically on sensitive and eczema-prone skin 3.
This community-facing activity fits with the brand’s broader strategy of combining product development with eczema education and awareness.
Distribution
AweMed Series is distributed by OrendaPharma, which lists the brand among its in-house products 4.
The official AweMed website also operates an online shop for Singapore customers.
Brand Identity
In simple terms, AweMed Series can be understood as a Singapore-developed eczema and sensitive-skin care brand rather than a general beauty-skincare company.
Its identity can be summarised as:
A dermatologist- and paediatrician-developed Singaporean skincare range focused on eczema, itch, hydration and skin-barrier care.
The brand’s own messaging is closely associated with the idea of helping people “Itch Less, Live Better, Feel Awesome.”
Position in the Skincare Market
AweMed occupies a relatively specialised position within skincare. Instead of competing primarily on cosmetic concerns such as anti-ageing, brightening, or makeup preparation, it concentrates on functional skincare for sensitive and eczema-prone skin.
Its product architecture reflects this positioning:
Cleanse → Hydrate/repair → Manage itch → Protect the skin barrier
The combination of a gentle cleanser, daily moisturiser, intensive moisturiser, and targeted spray allows the brand to present itself as a complete eczema-care routine, rather than a single-product brand.
