• Brand name: Bamoer
• Founded: 2003
• Founder: Dacky Zhao (also referred to as Dacky Chen in some company materials)
• Headquarters: Shenzhen, Guangdong, China
• Industry: Fashion jewellery
• Products: Sterling silver jewellery, charms, bracelets, necklaces, rings, earrings, pendants and accessories
• Material focus: 925 sterling silver, cubic zirconia, enamel, freshwater pearls and selected gold vermeil collections
• Sales model: Direct-to-consumer online retail with international shipping
• Official website: Bamoer Official Store2

Bamoer was established in 2003 in Shenzhen, China. According to the company’s official history, the brand originated as an e-commerce jewellery business founded on the philosophy of combining fashion, elegance and accessible pricing.

The company states that its founder, Dacky Zhao, created the brand after being inspired by his wife, Cindy. Her online nickname, “Bamoer,” became the brand name and later developed into the corporate identity. Official brand materials describe the name as symbolising uniqueness, love, wisdom and elegance. Earlier company pages also describe it as representing a “fairy queen” associated with a mystical forest theme.3

Bamoer promotes the concept that jewellery should serve as a means of individual expression rather than mere decoration.

Its design philosophy centres on:

• Individual expression
• Feminine elegance
• Affordable luxury
• Nature-inspired creativity
• Romantic aesthetics
• Everyday wearable jewellery

The company’s slogan emphasises celebrating each woman’s uniqueness through original jewellery designs.4

Nature serves as one of Bamoer’s primary creative influences.

Recurring themes include:

• Forests
• Flowers
• Bees
• Butterflies
• Leaves
• Birds
• Moon and stars
• Fantasy creatures
• Fairies
• Animals
• Zodiac and astrology
• Hearts and love symbols

Many collections combine whimsical natural motifs with modern minimalist jewellery styling.5

Bamoer’s product catalogue includes:

Charms

• Bead charms
• Pendant charms
• Animal charms
• Zodiac charms
• Holiday-themed charms
• Birthstone charms

Bracelets

• Charm bracelets
• Bangles
• Adjustable bracelets
• Chain bracelets

Rings

• Adjustable rings
• Stackable rings
• Birthstone rings
• Statement rings

Necklaces

• Pendant necklaces
• Layered necklaces
• Personalised necklaces

Earrings

• Stud earrings
• Ear cuffs
• Hoops
• Drop earrings
• Huggie earrings

Most collections are manufactured using 925 sterling silver, whilst some premium pieces feature 14K gold vermeil finishes or freshwater pearls.6

Common materials include:

• 925 sterling silver
• Cubic zirconia
• Enamel
• Freshwater pearls
• Gold vermeil
• Rhodium plating (selected products)

The company markets its jewellery as suitable for everyday wear whilst balancing affordability with decorative craftsmanship.7

According to Bamoer, its jewellery is designed by an in-house creative team and crafted by experienced artisans using traditional jewellery-making techniques. The company highlights detailed silverwork, stone setting, polishing and finishing as integral parts of its manufacturing process.8

Bamoer reports that it serves customers in more than 200 countries and regions, primarily through online sales. The brand has expanded internationally via its own website and various global e-commerce marketplaces. This figure is derived from the company’s own statements.9

Official company materials identify green as Bamoer’s signature colour, representing youth, vitality and environmental awareness. Internally, the organisation emphasises a family-oriented workplace culture focused on teamwork, creativity and positive energy.10

Bamoer primarily targets:

• Women seeking affordable fine-looking jewellery
• Charm bracelet collectors
• Gift buyers
• Fashion-conscious consumers
• Fans of personalised jewellery
• Customers looking for nature-inspired designs

Bamoer operates mainly as a direct-to-consumer online brand, offering worldwide shipping through its official store. It regularly introduces seasonal collections and limited-edition designs tied to holidays, astrology and fashion trends.11

1. About us
2. unique designs
3. Bamoer Jewelry Official Store | Sterling Silver Charms & Jewelry
4. Bamoer Official Store
5. BAMOER Trademark of SHENZHEN BAMOER FASHION JEWELLERY CO., LTD. – Registration Number 4747433 – Serial Number 86414521 :: Justia Trademarks
6. BAMOER Trademark of SHENZHEN BAMOER FASHION JEWELLERY CO., LTD. – Registration Number 5849580 – Serial Number 88266544 :: Justia Trademarks
7. BAMOER Trademark of SHENZHEN BAMOER FASHION JEWELLERY CO., LTD. – Registration Number 5849582 – Serial Number 88266560 :: Justia Trademarks
8. BAMOER Trademark of SHENZHEN BAMOER FASHION JEWELLERY CO., LTD. – Registration Number 5849581 – Serial Number 88266551 :: Justia Trademarks
9. BAMOER Trademark of ZHUHAI MUTIAN TECHNOLOGY CO., LTD. – Registration Number 5535448 – Serial Number 87745603 :: Justia Trademarks
10. Bamoer Jewelry
11. Bamoer Official Store