The Taiwanese government’s company-registration database records the company as BEAST KINGDOM CO., LTD, with its registered headquarters in Banqiao District, New Taipei City.4

Note on the founding year: Beast Kingdom’s corporate history distinguishes between its 2009 founding by KK Yang and its formal company establishment and registration in 2010. Consequently, both 2009 and 2010 appear in different descriptions of the company’s history.5

Origins

Beast Kingdom’s origins can be traced to KK Yang, who developed an interest in American pop culture and collectible toys while working in the United States. According to the company’s biography, Yang initially gained experience selling toys through online platforms such as eBay and Yahoo Auctions before returning to Taiwan to establish the business.5

The company initially concentrated on American movie and comic merchandise, targeting what was then an emerging market for adult collectors, often referred to as the “Kidult” market. Rather than positioning toys exclusively as children’s products, Beast Kingdom increasingly treated licensed figures and merchandise as collectible objects for older fans.6

The company was formally established in January 2010, with its own product-development centre.7

Disney and expansion into licensed products

A significant turning point occurred in 2011, when Beast Kingdom obtained its first major international IP license from Disney.8

From 2012 to 2014, the company expanded its licensing portfolio to include major properties such as:

• Marvel
• Pixar
• Star Wars
• Warner Bros.
• DC
• Harry Potter

During this period, Beast Kingdom began developing its own distinctive collectible product families, including Egg Attack, which subsequently became one of the company’s signature brands.9

This shift marked an important change in the business model: Beast Kingdom transitioned from being solely a distributor of other companies’ collectibles to becoming a licensed product developer and manufacturer in its own right.

One of Beast Kingdom’s most significant contributions to the collectible market has been its creation of product lines with distinct design identities. Rather than producing only conventional action figures, the company developed several different scales, styles and price segments.

Egg Attack

Egg Attack (EA) is one of Beast Kingdom’s best-known product families.

The concept uses a stylised, exaggerated character design with a large head and compact body, giving licensed characters a distinctive chibi/deformed aesthetic. The company describes the Egg Attack family as a 6-inch collectible figure and display series.

The success of the original Egg Attack concept eventually led to several related products, including:

• Egg Attack
• Egg Attack Action (EAA)
• Mini Egg Attack (MEA)
• Egg Attack Floating
• Egg Attack Jumbo
• Other Egg Attack-related products

The Egg Attack Action line is particularly significant because it combines the stylised Egg Attack appearance with greater articulation, making the figures more suitable for posing.

D-Stage

D-Stage is another major Beast Kingdom product line.

Rather than concentrating on articulated characters, D-Stage generally recreates a scene or environment from a film, animation or other licensed property in a compact diorama format. The concept is reflected in the company’s slogan for the line, “Staging your dreams.”10

This approach makes D-Stage particularly appealing to collectors who wish to recreate recognisable scenes rather than simply display individual figures. The company later expanded the concept with Mini D-Stage.

Dynamic 8ction Heroes

Dynamic 8ction Heroes (DAH) is Beast Kingdom’s more realistic action-figure-oriented line.

The series is generally associated with approximately 1:9 scale characters and emphasises:

• Realistic proportions
• Articulation
• Costume details
• Facial sculpting
• Character likeness
• Dynamic posing

It therefore occupies a distinctly different design philosophy from the deliberately stylised Egg Attack products.

Master Craft

Master Craft (MC) represents Beast Kingdom’s premium statue-oriented product category.

The emphasis is placed on:

• Sculpting
• Paintwork
• Character likeness
• Materials
• Presentation
• Display quality

The company describes Master Craft as its top-tier statue series, positioning it above its more accessible collectible lines.

Life Size

At the extreme high end of Beast Kingdom’s product range is its Life Size category.

These are approximately 1:1 scale statues or character displays intended to reproduce characters at life-size dimensions.11

Such products are aimed primarily at serious collectors, exhibitions, commercial displays and fans seeking a centrepiece rather than a conventional toy.

Beast Kingdom’s business is heavily dependent on licensed intellectual properties. Its portfolio has included characters and franchises from numerous major entertainment companies.

Disney-related properties

• Disney
• Pixar
• Marvel
• Star Wars
• Disney Tsum Tsum
• Frozen
• The Lion King
• Various Disney animated properties

Warner Bros. / DC

• DC Comics
• Harry Potter
• Fantastic Beasts
• Other Warner Bros. properties

Universal / Illumination

• Minions
• Despicable Me
• Other Universal-related properties

Gaming and other entertainment

The company has also held licensing relationships involving properties such as World of Warcraft, StarCraft, Hearthstone and other entertainment franchises.12

Asian properties

Beast Kingdom has expanded beyond Western IP as well. Notable partnerships include:

• LINE FRIENDS
• BT21
• BROWN & FRIENDS
• Ultraman

An important distinction between Beast Kingdom and many conventional collectible manufacturers is its involvement in large-scale exhibitions.

The company entered the exhibition business in 2015, when it organised the world’s first Frozen Exhibition and Taiwan’s first Marvel Super Heroes Exhibition.

Its exhibition activities subsequently expanded internationally. In 2018, Beast Kingdom launched overseas exhibitions including:

• Minions exhibition — Shenzhen
• Frozen exhibition — Korea
• Marvel exhibition — Singapore

The company also established subsidiaries in the United States, China, Thailand and Malaysia during this period.13

This became a key component of Beast Kingdom’s identity: instead of simply selling a character figure, the company could create an entire fan experience around an IP, combining merchandise, displays, environments, exhibitions and retail.

Beast Kingdom is not solely a manufacturer of its own products. In Taiwan, it has also operated as an exclusive distributor for various international collectible companies. Its corporate website lists brands including:

• Hot Toys
• Iron Studios
• PureArts
• Royal Selangor
• Sideshow Collectibles
• Soap Studio
• Square Enix
• Star Ace Toys
• threezero

among others.14

This distribution business is strategically important because it gives Beast Kingdom access to the collector market even when the product itself is manufactured by another company. In other words, Beast Kingdom operates on both sides of the collectible ecosystem:

Licensed IP → Beast Kingdom product development

and

International collectible manufacturer → Beast Kingdom distribution → Taiwanese consumers

Beast Kingdom has also developed physical retail operations in Taiwan. The company has operated official stores and pop-up stores in major shopping centres, allowing it to use physical locations not merely as conventional toy shops but as brand-experience destinations.15

Its business model therefore encompasses:

IP licensing → Product design → Manufacturing coordination → Distribution → Retail → Exhibitions

This vertically integrated approach is one of the defining characteristics of the company.

Although Beast Kingdom originated in Taiwan, its business has become increasingly international. The company’s headquarters and product-development operations remain in Taiwan, while production is concentrated in China and Southeast Asia. It has established subsidiaries or operations in markets including the United States, China, Malaysia and Thailand.16

Its corporate website states that its products and services reach more than 20 countries, while its more recent corporate profile describes distribution extending to more than 30 countries.17

This international expansion has helped Beast Kingdom move from being primarily a Taiwanese distributor into a recognisable global collectible brand.

One of the most important concepts for understanding Beast Kingdom is the Kidult market.

“Kidult” generally refers to adults who continue to purchase toys, figures, games, character merchandise and other products traditionally associated with childhood. Beast Kingdom’s founder specifically identified this market as an opportunity. The company’s products consequently tend to occupy a middle ground between:

Toy

and

Collectible / Display piece

This explains the diversity of its catalogue. For example:

• Egg Attack → Accessible stylised collectible
• Egg Attack Action → Articulated collectible
• D-Stage → Miniature diorama
• DAH → Articulated, relatively realistic action figure
• Master Craft → Premium statue
• Life Size → Large-scale display piece

The company’s product strategy effectively allows fans of the same franchise to enter its ecosystem at different levels of collecting.

Beast Kingdom continued expanding its IP portfolio during the late 2010s and early 2020s.

In 2019, it partnered with LINE FRIENDS to develop BT21 merchandise. In 2020, it became the exclusive online authorised partner for BROWN & FRIENDS in Taiwan and expanded physical retail and pop-up operations.18

These developments demonstrate that Beast Kingdom’s strategy was expanding from primarily Hollywood-oriented properties into a broader mixture of Western entertainment, Japanese franchises, Korean character brands and other international IP.19

Beast Kingdom experienced significant growth during the 2010s and 2020s.

According to its corporate milestones, the company reported revenue of approximately NT$660 million in 2018. By 2024, revenue had reached approximately NT$1.341 billion, and the company reported that it had turned profitable that year. It also entered major international retail channels including Walmart.

The company subsequently reached an important corporate milestone. In January 2025, Beast Kingdom was listed on Taiwan’s emerging-stock market, trading under ticker 6995. The company described this as making it Taiwan’s first publicly traded company centred on collectible-figure licensing.20

This was significant because it represented a transition from a relatively specialised Taiwanese collectible business into a publicly traded entertainment and IP company.

Beast Kingdom’s modern business can broadly be divided into five interconnected areas:

1. IP licensing

The company obtains rights from international entertainment companies and develops merchandise around their characters and franchises.

2. Collectible development

Its designers create figures, statues, dioramas, accessories, apparel, stationery and other licensed products.

3. Manufacturing

Production is coordinated through manufacturing facilities primarily in China and Southeast Asia.

4. Distribution and retail

Beast Kingdom distributes its own products as well as products from other collectible brands.

5. Exhibitions and experiences

The company creates ticketed exhibitions, pop-ups, themed environments and other experiences around major entertainment properties.

This gives Beast Kingdom a business model that is considerably broader than simply “making action figures.”

Beast Kingdom’s products generally emphasise three elements:

Character recognition
The products are based on internationally recognisable characters and franchises.

Design interpretation
Rather than merely reproducing a character, Beast Kingdom frequently creates its own interpretation of the property, such as the exaggerated proportions of Egg Attack.

Display value
Many products are designed primarily for adult collectors and display rather than conventional children’s play.

The company itself highlights design aesthetics, paint techniques, manufacturing quality and detailed reproduction as important parts of its collectible strategy.

As of the company’s current product catalogue, major series include:

The range demonstrates how Beast Kingdom has built an entire product hierarchy, rather than relying on a single signature figure format.

In the collectible industry, Beast Kingdom occupies a distinctive position. It is not simply a toy manufacturer. It is simultaneously:

A licensing company + collectible developer + distributor + retailer + exhibition organiser + entertainment company.

That distinction is important. A company such as Beast Kingdom can obtain a license for a major franchise, design a collectible, coordinate manufacturing, distribute it internationally, sell it through its own retail channels and potentially build an exhibition around the same IP.

That integrated approach is a major reason the company has been able to grow beyond the Taiwanese market. Its corporate description explicitly frames the company as an integrated platform connecting IP partnerships, collectible manufacturing, exhibitions, e-commerce, retail and official-store management.

2009 — KK Yang establishes the business in Taiwan, initially focusing on U.S. movie and comic merchandise.

2010 — Beast Kingdom is formally established and sets up its own product-development centre.

2011 — Obtains its first major international IP license, Disney.

2012–2014 — Expands into Marvel, Pixar, Star Wars, Warner Bros., DC and Harry Potter; launches Egg Attack and related product concepts.

2015 — Enters the exhibition business with Frozen and Marvel exhibitions.

2018 — Begins major international exhibition operations; establishes overseas subsidiaries; revenue surpasses NT$660 million.

2019 — Partners with LINE FRIENDS for BT21 products.

2020 — Becomes exclusive online authorised partner for BROWN & FRIENDS in Taiwan and expands physical retail.

2022 — Obtains Ultraman licensing rights from Tsuburaya Productions.

2024 — Revenue reaches NT$1.341 billion; company becomes profitable and enters major retail channels including Walmart.

2025 — Beast Kingdom enters Taiwan’s emerging-stock market under ticker 6995.

1. Beast Kingdom
2. Beast Kingdom Corporate Website
3. Beast Kingdom Corporate Website
4. Beast Kingdom Corporate Website
5. 野獸國企業官網
6. 野獸國企業官網
7. 野獸國 Beast Kingdom
8. 野獸國企業官網
9. Beast Kingdom Corporate Website – ©Manager Today | From Basement Shop to Taiwan’s Only Collectible Figure Stock
10. 野獸國股份有限公司 – 經濟部商工登記公示資料查詢
11. Beast Kingdom Corporate Website – At 46, He Secured Top IPs and Sells Toys to 20+ Countries, Hitting NT$1B Revenue and Eyeing IPO
12. Beast Kingdom Corporate Website
13. Beast Kingdom Corporate Website
14. Beast Kingdom Corporate Website
15. Beast Kingdom Corporate Website
16. 野獸國企業官網
17. Beast Kingdom | Shop Beast Kingdom Toys, Action Figures & Statues – Entertainment Earth
18. Beast Kingdom: Everything You Need to Know about the Company
19. Beast Kingdom | Shop Beast Kingdom Toys, Action Figures & Statues – Entertainment Earth
20. BEAST KINGDOM – 野獸國 | LinkedIn