BIGBIG WON is a gaming-peripherals brand specializing in game controllers, controller adapters, mobile gaming accessories, and related hardware/software. The brand was established in 2019 and is associated with Shenzhen Warsong Technology Co., Ltd. According to BIGBIG WON’s own history, the brand was globally trademarked by Shenzhen Warsong Technology in 2020.

Its stated brand philosophy is summarized by the slogan “PLAY BIG. WON BIG.”, reflecting its focus on gaming performance, technological innovation, cross-platform compatibility, and competitive gaming.

Corporate information can vary between BIGBIG WON’s different regional websites; the table above follows the company’s current official materials where possible. 2

Foundation

BIGBIG WON emerged in 2019, founded by people with substantial experience in the video-game hardware and peripheral industries. The company describes its founding team as having roughly a decade of industry experience at the time of the brand’s creation.

The company was created around a relatively straightforward idea: develop gaming peripherals that provide more functionality, broader compatibility and a better control experience without simply competing on low price.

BIGBIG WON’s own product-development philosophy emphasizes independent R&D, hardware design and experimentation with gaming-control technologies.

Early products

During its early years, BIGBIG WON developed products such as the Elitist S, Rainbow, ARMORX Pro, and various controller adapters. The company has said that feedback from its gaming community played an important role in subsequent product development.

This early period established several characteristics that remain associated with the brand:

• Programmable controls
• Additional rear buttons
• Cross-platform connectivity
• Low-latency communication
• Motion/gyro controls
• Customizable software
• Alternative controller layouts
• Compatibility with multiple gaming platforms

BIGBIG WON’s portfolio has expanded considerably from its early controller-adapter products.

Gaming Controllers

Controllers are arguably the core of the BIGBIG WON product line. Its current store lists products including the Rainbow 2 SE, Gale Dual-Hall, Gale, CHOCO, Rainbow 2 Pro, Blitz, and other controllers.

The company has developed several controller families aimed at different types of players.

Rainbow Series

The Rainbow family is one of BIGBIG WON’s longer-running controller lines. The original Rainbow was positioned as a wired gaming controller, while later generations introduced additional features and higher-end configurations. The current product family includes products such as:

• Rainbow 2 Pro
• Rainbow 2 SE
• Rainbow S
• Earlier Rainbow controllers

The series generally emphasizes customization and competitive gaming controls.

Blitz Series

The Blitz line represents BIGBIG WON’s move toward more advanced wireless controllers. The company introduced Blitz as a controller primarily aimed at Nintendo Switch but designed for broader platform compatibility. BIGBIG WON specifically emphasized tactile buttons, additional customizable controls, improved ergonomics and a feature set intended to compete with more expensive “elite” controllers.

The current generation includes products such as Blitz 2 and Blitz 2 TMR.

Gale Series

The Gale family is a more recent controller line emphasizing modern stick technology and competitive control. The current official store lists both Gale and Gale Dual-Hall controllers.

Aether

The Aether is another relatively affordable wireless controller in the company’s current lineup. BIGBIG WON’s official store currently lists the Aether alongside its other controllers.

Controller Adapters

Adapters are another important part of BIGBIG WON’s identity. Rather than requiring players to purchase a separate controller for every platform, BIGBIG WON has developed products intended to allow compatible controllers to work across different consoles and devices.

Notable products include the ADAPEX R90 and ADAPEX R100 Pro. The company’s Korean product site, for example, describes the R90 and R100 Pro as adapters supporting combinations of platforms including Nintendo Switch, PC, PS4 and PS5, depending on the particular model and configuration.

The company’s history page also highlights its adapter technology as one of its significant innovations, including products designed to facilitate switching between controllers and consoles.

ARMORX

ARMORX is one of BIGBIG WON’s more distinctive product concepts. Instead of replacing the Xbox controller entirely, the ARMORX approach adds functionality to an existing controller platform.

BIGBIG WON originally explained that it was interested in creating products that could preserve the qualities players liked about the Xbox controller while adding functions that users wanted but did not have on the original hardware.

The current store continues to list ARMORX products, including ARMORX Pro products designed around Xbox Series X|S controllers.

This illustrates a broader BIGBIG WON strategy: enhancing existing gaming ecosystems rather than always requiring users to replace their entire setup.

Mobile Gaming Accessories

BIGBIG WON has also entered the mobile gaming market. Its product portfolio includes mobile gaming triggers such as JET and MECHAGER products. The company’s Korean site lists the JET mobile gaming trigger and Mechager Plus among its products.

The current store also has a category for mobile gaming triggers and accessories. These products are particularly relevant to mobile competitive games where physical triggers can provide advantages over conventional touchscreen controls.

Gaming Headsets and Other Peripherals

Although controllers are the most recognizable part of BIGBIG WON’s portfolio, the company has also described its product range as including gaming headsets and other gaming accessories. The broader strategy appears to be building a gaming-peripheral ecosystem rather than remaining exclusively a controller manufacturer.

A major part of BIGBIG WON’s identity is its emphasis on hardware technology.

Hall-effect and TMR-style Controls

Newer BIGBIG WON controllers use advanced magnetic sensing technologies rather than relying exclusively on traditional potentiometer-based joystick mechanisms. Products such as the Gale Dual-Hall and Blitz 2 TMR reflect the company’s adoption of newer joystick technologies. These technologies are particularly relevant to gamers because they can potentially improve stick durability and reduce problems associated with conventional potentiometer wear.

Low-latency Connectivity

BIGBIG WON has developed its own technology concepts around reducing input and connection latency. Its official history page describes NEXT SPEED TECH as technology intended to reduce connection delay while supporting multiple connection methods. This is particularly important for competitive shooters, fighting games, racing games, sports games, rhythm games, and competitive Nintendo Switch titles.

Gyroscope Technology

BIGBIG WON has also incorporated six-axis gyroscope technology into some of its controllers. The company describes its GYROCON TECH as a six-axis gyro implementation intended to provide precise motion-based control across multiple platforms. This makes its controllers particularly interesting for games that support motion aiming or motion-controlled gameplay.

Mechanical/Tactile Buttons

BIGBIG WON has experimented with mechanical and tactile button designs. The Blitz, for example, was explicitly marketed around a mecha-tactile button concept, with the company emphasizing faster and more comfortable button operation. The goal is to provide a more distinct physical response than conventional membrane buttons.

Hardware is only one part of the ecosystem. BIGBIG WON also provides software that allows users to configure compatible peripherals. Its current official store describes the BIGBIG WON App as an integrated hardware-configuration tool.

Depending on the supported product, configuration software can be used for functions such as:

• Button remapping
• Controller profiles
• Sensitivity configuration
• Trigger settings
• Stick settings
• Firmware updates
• Custom control configurations

This software component is important because many of BIGBIG WON’s controllers are designed around customization rather than simply reproducing the functionality of an original first-party controller.

BIGBIG WON’s stated product philosophy is centered around what it calls “Love and Economize.” The company describes this philosophy as developing products that combine easy operation, broad compatibility, cross-platform functionality, attention to game design, accurate reproduction of vibration and motion functions, and an immersive gaming experience.

In practical terms, this philosophy can be interpreted as trying to provide more functionality per device, particularly for players who use multiple gaming platforms.

Brand Slogan

The company’s central slogan is:

PLAY BIG. WON BIG.

BIGBIG WON says the slogan represents its ambition to become an international gaming brand while pursuing technological innovation, quality and improved gaming experiences. The name itself is closely tied to the concept of achieving a “big win” through gaming. The brand therefore positions itself less as a generic electronics manufacturer and more as a performance-oriented gaming peripheral company.

BIGBIG WON primarily targets gamers who want more customization or functionality than they receive from standard first-party controllers. Its products can broadly appeal to:

• PC gamers
• PlayStation gamers
• Xbox gamers
• Nintendo Switch players
• Competitive/e-sports players
• FPS players
• Fighting-game players
• Racing-game players
• Mobile gamers
• Players who use multiple platforms
• Gamers looking for customizable controllers

One of the recurring themes across the company’s products is cross-platform gaming.

BIGBIG WON operates in the increasingly competitive third-party gaming-controller market. It sits in a category alongside companies such as 8BitDo, GameSir, Flydigi, PowerA, Turtle Beach, SCUF, Victrix, Razer, and Nacon.

However, BIGBIG WON’s identity is particularly associated with the combination of feature density, customization and relatively aggressive pricing. Its official store currently lists controllers ranging from relatively inexpensive models to more premium products, illustrating a strategy that covers multiple price segments.

BIGBIG WON presents itself as an international gaming brand rather than a China-only manufacturer. The company operates regional websites and sells through international channels. A third-party retailer, for example, describes BIGBIG WON products as being available in more than 50 countries and regions. 3

Its official websites are available in multiple languages/regions, including English, Korean and Japanese versions. The brand also maintains an international online community, with BIGBIG WON describing its Discord community as a place where gamers from around the world discuss its products and provide feedback.

There is an important distinction between BIGBIG WON as a brand and the companies associated with its operations.

BIGBIG WON’s official history page identifies Shenzhen Warsong Technology Co., Ltd. as the company behind the brand and states that the trademark was globally registered by that company in 2020.

Meanwhile, the current official store lists BIGBIGWON Inc. at an address in Kwun Tong, Kowloon, Hong Kong, while the company’s contact information page currently gives a Shenzhen address for its company operations.

Therefore, it is more accurate to describe BIGBIG WON as a gaming brand associated with Shenzhen Warsong Technology and BIGBIGWON corporate entities, rather than simply equating the brand with a single retail company.

The exact release chronology of individual models is more complicated because BIGBIG WON frequently introduces regional variants and successive revisions.

BIGBIG WON is best understood as a specialist third-party gaming-peripheral brand rather than a first-party console manufacturer. Its appeal comes from giving players features that are often unavailable on standard controllers, particularly extra buttons, remapping, multiple profiles, motion controls, alternative joystick technologies, wireless connectivity, cross-platform support, and companion software.

The trade-off inherent in the third-party controller market is that compatibility can be more complicated than with first-party hardware. Features can vary considerably between PlayStation, Xbox, Switch and PC, so buyers need to check the specifications of the specific model, rather than assuming every BIGBIG WON controller works identically on every platform.

As of 2026, BIGBIG WON’s official store has evolved into a fairly broad gaming-hardware ecosystem. Its current catalog includes multiple controller families such as Aether, Blitz 2, Gale, Gale Dual-Hall, Rainbow 2 SE, Rainbow 2 Pro and CHOCO, alongside adapters, ARMORX products and mobile accessories.

The company’s current direction therefore appears to be moving beyond being simply a manufacturer of inexpensive third-party gamepads. It is increasingly positioning BIGBIG WON as a technology-focused gaming-peripheral brand, with its own controller technologies, software ecosystem and multiple product tiers.

1. BIGBIG WON Official Website
2. BIGBIG WON Official Store
3. BIGBIG WON