CatzFinefood is a German premium cat-food brand that specializes primarily in wet food and meat-based treats. Launched in 2010, the brand is owned by Pets Nature GmbH, a German pet-food company founded in 1999 by Martin Schupp. CatzFinefood’s identity is built around species-appropriate feline nutrition, high animal content, transparent ingredient declarations, and the company’s proprietary “Natural Prey Concept.” 1

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Brand Profile

These details are based primarily on CatzFinefood/Pets Nature’s own current corporate and product information.

Pets Nature: The Company Behind the Brand

The history of CatzFinefood begins with Pets Nature GmbH. Founded in June 1999 by Martin Schupp, the company originally combined high-quality pet food, clear corporate principles, customer service, and reliable distribution. Christian Numsen joined the company in 2002 and subsequently worked with Schupp to develop Pets Nature into an established participant in the German pet-food market.

2010: Launch of CatzFinefood

CatzFinefood was introduced in 2010 as a cat-focused premium-food brand. The concept centered on the idea that domestic cats remain carnivorous animals whose nutritional needs should be reflected in their food.

Since then, the brand has expanded from its core wet-food range into specialized lines for different cats and feeding situations, including monoprotein products, organic food, sauce-based meals, and treats. 3

Management Structure

As of January 1, 2026, Pets Nature reports being managed by a four-person executive team consisting of Martin Schupp, Christian Numsen, Dennis Vidal, and David Bäuerle. Their responsibilities cover areas including marketing, sales, product development, HR, logistics, purchasing, customer service, and IT.

The central idea behind CatzFinefood is its Natural Prey Concept. The company starts from the premise that cats are obligate carnivores and that their food should therefore resemble the nutritional characteristics of natural prey. Consequently, CatzFinefood recipes are centered on meat, fish, or seafood, supplemented with selected ingredients such as oils, vegetables, and fruit.

The brand describes this philosophy as more than simply “lots of meat.” It combines:

• Animal-based protein;
• Muscle meat and offal;
• Selected fats and oils;
• Carefully chosen plant ingredients;
• Transparent ingredient declarations;
• Avoidance of grains and added sugar;
• Species-appropriate formulation.

It is important to note that “Natural Prey Concept” is CatzFinefood’s own nutritional philosophy and branding terminology, rather than a universally standardized nutritional category.

High Animal Content

CatzFinefood emphasizes meat and fish as the foundation of its recipes. The brand argues that cats’ carnivorous physiology makes animal protein particularly important for their diet. Its packaging and product information are designed to make the animal ingredients relatively easy to identify.

Grain-Free Formulations

The company’s current wet-food lines are described as grain-free, and its products are also advertised as gluten-free.

No Added Sugar

CatzFinefood states that its recipes contain no added sugar. This distinction helps separate its products from lower-cost foods that may contain carbohydrate-rich fillers or added sweeteners.

No Artificial Additives

According to the company, its food is produced without artificial flavors, colors, or preservatives.

Transparent Declarations

A key selling point for CatzFinefood is its emphasis on transparent ingredient declarations. The company provides full declarations of ingredients and photographs of the ingredients used on its packaging. This transparency appeals to owners who want to know exactly which animal species and ingredients are present in their cat’s food.

CatzFinefood divides its products into several major lines:

CLASSIC

CLASSIC is the brand’s broad everyday wet-food range, designed for different life stages including kittens, adult cats, and senior cats. The recipes are based on the Natural Prey Concept and use meat or fish as their primary animal ingredients. This line serves as the mainstream core of the CatzFinefood portfolio.

PURE

PURE is the brand’s monoprotein range. Monoprotein products use a single animal protein source, which can simplify ingredient management for owners dealing with cats that have suspected food sensitivities. CatzFinefood positions PURE toward cats with sensitive digestive systems. Examples include varieties such as PURE Horse.

ORGANIC

The ORGANIC range is CatzFinefood’s certified-organic offering. The company states that ingredients come from certified organic farms and that the organic products are inspected by ABCERT AG, with the certification reference DE-ÖKO-006. This range uses single animal-protein sources in its varieties, targeting consumers who prioritize both feline nutrition and certified-organic sourcing.

RAGOUT IN SAUCE

RAGOUT IN SAUCE is aimed at cats that prefer food with a more pronounced sauce component. This line expands CatzFinefood beyond traditional pâté-style/high-meat wet-food concepts, offering another texture and feeding format.

CatzFinefood’s snack portfolio includes two major concepts:

MEATZ

MEATZ consists of grilled/dried meat strips with a particularly high muscle-meat content. They are positioned as rewards, treats, hunting substitutes, or food toppers.

PURE SNACKS

PURE SNACKS are freeze-dried treats consisting of 100% meat or seafood and a single ingredient. The concept focuses on simplicity, using a single animal ingredient instead of complex treat recipes.

CatzFinefood states that its food is produced in Germany, using selected manufacturing facilities and recipes developed under the company’s specifications. For snacks, products are produced in Germany and Switzerland. The brand also notes that its production is GMO-free.

Pets Nature develops and specifies the products and works with selected production partners/facilities. Thus, CatzFinefood is a pet-food brand owned by Pets Nature, not simply the name of one manufacturing plant.

Veterinary Involvement

CatzFinefood says its recipes are developed in cooperation with veterinarians to ensure they reflect current nutritional knowledge and provide balanced nutrition appropriate for cats. While this combines “natural/prey-based feeding” concepts with professional development, it is distinct from medical indication for specific diseases; CatzFinefood remains primarily a commercial pet-food brand.

Pets Nature emphasizes shorter production routes, long-term relationships with suppliers, resource-conscious processes, and recyclable/transport-efficient packaging. The company argues that cans offer advantages over glass due to lighter weight, durability, and transport efficiency. Additionally, CatzFinefood states that its products are produced without animal testing.

Although rooted in Germany, CatzFinefood is marketed internationally. The company’s website provides information in several languages, including German, English, Chinese, French, and Polish.

Regarding the Chinese market, Pets Nature announced that CatzFinefood has established a new premium cat-food product line in China to provide stable local supply, while continuing original product lines in Germany. Petideal Pet Food (Luohe) Co., Ltd. is identified as the manufacturing facility for this Chinese line. Consumers should note that products sold in the Chinese market may have different manufacturing origins compared to the traditional German range.

CatzFinefood sits firmly in the premium/high-end wet cat-food segment. Its positioning summarizes as: German premium cat food + high animal content + species-appropriate philosophy + transparent ingredients.

The brand appeals to owners prioritizing:

• Wet food over dry food;
• Meat/fish-forward recipes;
• Grain-free formulations;
• No added sugar;
• Clearly declared ingredients;
• Monoprotein choices;
• German production;
• Premium ingredients;
• Natural/prey-inspired feeding.

Marketing language consistently uses terms such as “premium,” “species-appropriate,” “natural,” “transparent,” and “inspired by nature.”

Defining “Premium”

In the context of CatzFinefood, “premium” is supported by concrete characteristics:

1. Meat/fish-centered formulations
2. Grain-free recipes
3. No added sugar
4. No artificial flavors, colors, or preservatives
5. Transparent ingredient declarations
6. Multiple single-protein options
7. Organic range
8. Veterinary involvement in recipe development
9. German production for the principal food range
10. Specialized wet-food varieties

However, “premium” does not automatically imply nutritional superiority over all other brands.

Strengths

• Strong meat-centered identity: Consistent focus on animal ingredients.
• Transparency: Full ingredient declarations aid owner evaluation.
• Grain-free: Core wet-food range avoids grains.
• No added sugar: A consistent brand-wide feature.
• Monoprotein options: Useful for cats requiring simpler protein selection.
• Organic option: Certified-organic alternative within the brand.
• German production: Principal wet-food range is made in Germany.
• Veterinary involvement: Collaboration on recipe development.
• Wide range: Covers various life stages and dietary needs.

Considerations

• Price: Premium ingredients often result in higher costs compared to supermarket brands.
• Individual Preferences: Cats may reject high-quality recipes due to sensitivity to texture, aroma, or flavor.
• Grain-Free Necessity: While cats do not require grains, grain-free status alone is not proof of superior nutrition.
• Hypoallergenic Claims: Monoprotein simplifies dietary management but does not guarantee hypoallergenic properties for every allergy situation.
• Nutritional Completeness: Owners should verify if a product is complete and balanced for the intended life stage, regardless of “natural” marketing claims.

CatzFinefood has built a coherent identity around the progression: Nature → Meat → Transparency → Responsibility. Visual and marketing language reinforces this through ingredient photography, simple declarations, and the phrase “Inspired by Nature.” The name itself combines “Catz” with “fine food,” presenting products as gourmet food for cats rather than generic pet food.

Relationship with Parent Company

Pets Nature GmbH is the parent company, founded in 1999. CatzFinefood is one of its brands, launched in 2010. Pets Nature operates similarly to consumer-goods companies owning specialized brands with distinct identities and product philosophies.

CatzFinefood is a German premium cat-food brand founded in 2010 and owned by Pets Nature GmbH. It is known for meat- and fish-based wet foods inspired by a natural-prey feeding concept, featuring transparent ingredient declarations, grain-free and no-added-sugar formulations, monoprotein and organic ranges, and German production. The brand’s core proposition extends beyond price, focusing on animal-based nutrition, veterinary-developed recipes, and responsible production practices.

Note: Most information derives from CatzFinefood/Pets Nature’s own materials. Claims regarding quality, nutrition, sustainability, and production represent the company’s stated position.

1. catz finefood® – Quality, responsibility, and animal welfare since 2010
2. Premium cat food from catz finefood® | Species-appropriate & high quality
3. High-quality snacks and treats for your cat