Pet Horizon is a Singapore-origin pet health and grooming brand associated with Pharma House (S) Pte Ltd, a company established in 2002. The brand focuses on practical pet-care solutions, specifically targeting hygiene, grooming, and routine health maintenance for dogs and cats.

The roots of Pet Horizon trace back to the establishment of Pharma House (S) Pte Ltd in Singapore in 2002. According to the company’s history, Pharma House was founded with a focus on researching and developing quality animal-health products, ensuring that items undergo laboratory testing before market introduction. 1

Pet Horizon emerged as one of Pharma House’s principal consumer-facing brands. The company states it has developed products under four distinct labels: Pet Horizon, Pet Heritage, Pet Assure, and Pet Procare. Its customer base includes veterinary hospitals and clinics, specialist pet stores, breeders, animal farms, and the Singapore Zoo. 2

In Singapore media, the brand has been characterized as a long-established local entity in pet grooming and care, particularly recognized for its ear- and eye-care products for dogs and cats.

A significant aspect of Pet Horizon’s growth strategy involves the decision to develop proprietary pet-care products rather than relying exclusively on imported or third-party brands.

In a 2023 interview published by Lianhe Zaobao, Pharma House executive director Dai Qili discussed the company’s approach to product development. The firm collaborates closely with veterinarians and incorporates feedback from veterinary professionals, pet groomers, and customers when creating or refining products. 3

The company has also highlighted research into formulations utilizing natural Chinese-herbal ingredients, reflecting a broader philosophy behind its portfolio.

Pet Horizon’s range is heavily concentrated on everyday hygiene and grooming needs, distinguishing it from conventional pet food manufacturers.

Ear Care

Ear care is one of the brand’s most recognized categories.

• EARrific: An ear cleanser designed for dogs and cats. Retail descriptions indicate it helps dissolve ear wax, remove dirt and debris, deodorize ears, and support routine hygiene. A larger 500 ml version is available. 4
• EARrific Fresh: A variant within the ear-care line.
• EARrific Hypoallergenic Ear Powder: A powder formulation for sensitive ears.

Eye Care

• EYErific: Marketed as a sterile, isotonic, pH-adjusted ophthalmic irrigation solution for dogs and cats. Product information notes its use for routine eye cleaning and the removal of accumulated discharge around the eyes and facial folds. 5
• EYErific Fresh: An eye-drop product included in the current range.

Dental Care

• ORrific: The brand’s dental-care rinse for dogs and cats. This product aligns with Pet Horizon’s integrated approach to routine hygiene, covering ear, eye, oral, skin, and coat care.

Coat and Shampoo Products

The COATrific range focuses on bathing and coat maintenance. Listed products include:

• COATrific Shampoo
• COATrific HEX Shampoo
• Various bottle sizes, including quantities intended for professional use. 8

Skin, Coat, and Environmental Hygiene

Additional products in the portfolio include:

• CLEARrific: Sold as a pet spray.
• PAWrific: Marketed as a sanitizer for paws, skin, and coat.
• FURrific: A powder-based product for fur and coat care.

Pet Horizon’s core philosophy centers on preventive and routine pet care. Products are designed to assist owners in maintaining cleanliness and hygiene proactively, rather than waiting for more serious issues to arise.

This aligns with the stated mission of its parent company, which aims to help pet owners improve their pets’ health and potentially extend the duration of healthy companionship. The development process emphasizes practical feedback from the pet-care industry, citing veterinarians, groomers, and customer needs as key inputs for new product iterations.

While Pet Horizon is accessible to general consumers through retail and online channels, its heritage differs from purely lifestyle-oriented pet brands. Pharma House reports a customer base that includes veterinary hospitals and clinics, specialist pet stores, pet breeders, animal farms, and Singapore Zoo. This professional engagement lends the brand a stronger animal-health orientation compared to many general accessory brands.

The product mix reflects this focus, with a large proportion consisting of specialized ear, eye, dental, skin, and coat-care items rather than toys or fashion accessories.

Pet Horizon is distinctly associated with Singapore. The parent company was founded locally, and the brand is sold through major Singapore pet retailers. Current listings can be found at Pet Lovers Centre, Kohepets, and other specialist stores. 6 7

For instance, Pet Lovers Centre lists multiple Pet Horizon items across categories such as dog grooming, flea/tick-related products, deodorizers, ear cleaners, eye cleaners, shampoos, and health care. Kohepets carries a range including EARrific, EYErific, CLEARrific, COATrific, ORrific, PAWrific, and FURrific.

The company’s own retail site maintains a dedicated Pet Horizon catalogue featuring these same product lines.

Although Singapore remains the home market, Pharma House states that it has expanded distribution to parts of Greater China and Southeast Asia, including Hong Kong, Macau, Shenzhen, Shanghai, Malaysia, and Indonesia. Management has noted that overseas expansion is strategic due to the relatively compact and competitive nature of Singapore’s domestic pet market.

A distinctive feature of Pet Horizon is its consistent product naming convention, utilizing the suffix “-rific” to denote function:

• EARrific — Ear care
• EYErific — Eye care
• ORrific — Oral/dental care
• COATrific — Coat/shampoo care
• PAWrific — Paw/skin/coat hygiene
• FURrific — Fur/coat care
• CLEARrific — Cleaning/spray care

This architecture aids consumer association between product names and functions. Historical trademark records in Singapore show Pet Horizon marks associated with animal washes, veterinary preparations, animal grooming, and veterinary services.

Pet Horizon occupies a niche between consumer pet grooming and animal-health-oriented care. It is not primarily a pet-food company nor an accessory/lifestyle brand. Instead, its identity is built around the physical maintenance cycle of clean → groom → maintain → protect.

Its primary differentiator is specialization in often-overlooked areas of pet hygiene, specifically ears, eyes, oral care, skin, paws, and coats.

The corporate relationship can be summarized as:

Pharma House (S) Pte Ltd → Horizon Life / Associated Operations → Pet Horizon

The company website describes Pharma House as a Singapore entity established in 2002, presenting Pet Horizon alongside its other brands. Horizon Life similarly identifies Pet Horizon as one of its four core brands. While multiple names appear online, Pet Horizon serves as the consumer-facing brand, while Pharma House/Horizon Life represents the underlying business infrastructure.

Retail reviews for Pet Horizon products tend to be positive, though independent review volumes are limited. For example, retailer platforms have featured reviews describing EARrific as effective and good value. Consumers are advised to distinguish between routine hygiene products and medical treatments; persistent symptoms such as infections or severe itching should be assessed by a veterinarian.

Pet Horizon is a Singaporean pet-care brand specializing in grooming, hygiene, and animal-health products for dogs and cats. Established under Pharma House (S) Pte Ltd, the brand is particularly known for its EARrific and EYErific ear- and eye-care lines and distributes products in Singapore and selected Asian markets.

1. PET HORIZON LTD filing history – Find and update company information – GOV.UK
2. PET HORIZON LTD people – Find and update company information – GOV.UK
3. Pet Horizon 与宠主携手呵护宠物
4. Pet Horizon Earrific Ear Cleanser For Cats & Dogs
5. Pet Horizon Eyerific Eye Cleanser For Dogs & Cats
6. Pet Horizon – Pharma House
7. Buy Pet Horizon Online at Pet Lovers Centre Singapore
8. Pet Horizon Archives – PETFOLIO