• Brand Name: Centrum
• Product Type: Multivitamin and mineral supplements
• First Introduced: 1978
• Industry: Consumer Healthcare / Dietary Supplements
• Current Brand Owner: Haleon plc
• Origin: United States
• Availability: Global (North America, Europe, Asia-Pacific, Latin America, Middle East, and other regions)

Centrum products are intended to supplement daily nutrition and are formulated using vitamins, minerals, and, in certain instances, plant-derived nutrients such as lutein or lycopene. The precise formulation varies depending on the country and product line, as nutritional regulations differ between markets.2

The scientific foundation of Centrum dates back to the 1950s, when researcher Dr Leon Ellenbogen at Lederle Laboratories investigated the therapeutic effects of vitamins during cancer research. His work led to broader studies into vitamin supplementation and eventually contributed to the development of a comprehensive multivitamin.

Centrum officially entered the consumer market in 1978 with the slogan “Complete from A to Zinc”. It became one of the first major multivitamin brands to offer a broad spectrum of vitamins and minerals in a single daily tablet.3

Centrum has changed ownership several times through corporate acquisitions:

• Originally developed by Lederle Laboratories
• Later became part of Wyeth
• Acquired by Pfizer in 2009 through its purchase of Wyeth
• Since 2022, Centrum has been owned by Haleon plc, following the spin-off of Pfizer’s consumer healthcare business with GSK.4

Centrum offers specialised formulations tailored to different nutritional needs. Common product lines include:

• Centrum Adults
• Centrum Men
• Centrum Women
• Centrum Silver (50+)
• Centrum Kids
• Centrum Gummies
• Centrum Minis
• Centrum Prenatal
• Centrum Performance
• Centrum Energy
• Centrum Advance (available in selected countries)

Many markets also sell country-specific formulations based on local nutritional recommendations.5

Depending on the specific product, Centrum supplements may contain the following:

Vitamins

• Vitamin A
• Vitamin C
• Vitamin D
• Vitamin E
• Vitamin K
• Vitamin B1 (Thiamine)
• Vitamin B2 (Riboflavin)
• Vitamin B3 (Niacin)
• Vitamin B5 (Pantothenic Acid)
• Vitamin B6
• Vitamin B7 (Biotin)
• Vitamin B9 (Folic Acid)
• Vitamin B12

Minerals

• Calcium
• Magnesium
• Zinc
• Iron (selected products)
• Selenium
• Copper
• Chromium
• Manganese
• Iodine
• Molybdenum

Other Ingredients (selected products)

• Lutein
• Lycopene
• Boron
• Plant extracts (market dependent)

Ingredient lists vary by product and country.6

Centrum states that its formulations are supported by decades of nutritional research. According to the brand, it has participated in numerous clinical studies evaluating multivitamin supplementation and nutritional health.

Research involving Centrum products has investigated topics including:

• Nutritional status
• Healthy ageing
• Immune support
• Brain function
• Memory in older adults
• Eye health

Like other multivitamins, Centrum is intended to supplement, not replace, a balanced diet. Health authorities generally recommend obtaining nutrients primarily from food whenever possible.7

Centrum markets products for:

• Adults
• Men
• Women
• Adults aged 50+
• Teenagers
• Children
• Pregnant women (Prenatal)
• Individuals with increased nutritional requirements

Centrum is sold throughout:

• United States
• Canada
• United Kingdom
• Australia
• Philippines
• Japan
• China
• Brazil
• Mexico
• Middle East
• Many European countries

Because nutrition regulations differ internationally, formulas may not be identical across regions.8

Centrum states that its products undergo quality testing for ingredient identity, potency, purity, and manufacturing consistency. Manufacturing standards are designed to comply with local regulatory requirements, including Good Manufacturing Practices (GMP), where applicable.9

Depending on the specific formulation, Centrum products are marketed to support:

• Immune health
• Energy metabolism
• Bone health
• Muscle function
• Heart health
• Eye health
• Brain function
• Skin, hair, and nail health
• Healthy ageing

These claims vary by country and are regulated by local health authorities. Supplements are not intended to diagnose, treat, cure, or prevent diseases.10

• First launched in 1978.
• Originated from vitamin research begun in the 1950s.
• Introduced as “Complete from A to Zinc”.
• One of the world’s largest multivitamin brands.
• Offers formulations for different age groups and genders.
• Currently owned by Haleon plc, a global consumer healthcare company.11

• Multivitamin
• Dietary supplement
• Micronutrients
• Vitamins
• Minerals
• Preventive nutrition

1. About Centrum: Our Story
2. Centrum Overview: Haleon HealthPartner
3. The Science Behind Centrum
4. Multivitamins May Improve Memory, Study Shows
5. About Us | Centrum
6. About Centrum | Centrum Multivitamins
7. The Science Behind Centrum | Centrum Multivitamins
8. Sobre Nós | Centrum
9. Our Story | Centrum
10. About | Centrum
11. Our Story | Centrum