The company’s current legal entity, CHILDHOME SRL, is registered in Kontich, Belgium, under company number 0822.458.743 2. Its current registered office is on Prins Boudewijnlaan in Kontich.

Founding in 1985

Childhome’s story began in April 1985, when Stefan Aerts, then 22 years old, started a baby-products business from his bedroom in Edegem, Belgium. The family garage initially served as the company’s warehouse.

The company initially operated primarily as an importer and distributor of baby products, including items from German children’s brands. Among the early categories were products such as strollers and car seats.

Stefan’s wife, Nathalie Aerts, subsequently joined the business. Together, they transformed the company from a distributor into a manufacturer and designer of its own children’s products.

From distribution to own brands

An important development came roughly a year and a half after the company’s founding, when Stefan and Nathalie decided to develop their own line of children’s furniture. Their initial focus was on solid-wood children’s rooms, leading to the name Childwood.

The company subsequently experimented with other product lines, including Childwheels for strollers. Over time, its focus shifted toward furniture, decoration, accessories and smaller pieces of children’s furniture.

This evolution is important to understanding Childhome today: the company was not originally conceived simply as a lifestyle brand. It developed gradually from distribution to proprietary products, then to furniture and nursery products, and finally to a broader baby-and-family lifestyle portfolio.

Childhome expanded beyond Belgium into surrounding European markets and eventually became an international business.

A company profile published around its 35th anniversary stated that Childhome was exporting to around 60 countries, with markets including the Netherlands, France, Germany, Poland, Denmark, Iceland, Australia, the United Arab Emirates, South Africa and countries in Asia. It sold through both specialist baby retailers and distributors as well as its own online store.

International trade fairs played an important role in this expansion. The company has highlighted participation in major industry events in locations such as Hong Kong, Paris, Poland, the United States, Milan and Cologne’s Kind + Jugend trade fair.

This international orientation remains part of Childhome’s identity: rather than being positioned purely as a Belgian domestic brand, it has developed as an international European baby-products company.

Childhome’s current portfolio covers a broad part of the baby and toddler lifecycle.

Baby and children’s furniture

Furniture is one of Childhome’s foundational categories. The company’s current furniture range includes:

• Baby cots
• Cot beds
• Cradles
• Co-sleepers
• Playpens
• Chests
• Nursery furniture
• Children’s furniture
• Changing furniture

Childhome describes its furniture aesthetic as timeless, neutral and sleek, allowing parents to combine the furniture with different accessories and colours. The company also emphasizes compliance with relevant safety standards for its baby furniture.

This minimalist aesthetic distinguishes Childhome from brands that concentrate primarily on brightly coloured children’s products.

Evolu

One of Childhome’s best-known product families is Evolu, particularly its high chairs. The Evolu high chair has become one of the company’s signature products and is designed around adjustability, longevity and contemporary styling. Childhome’s current bestseller listings continue to feature the Evolu high chair prominently.

The Evolu concept has also developed into variants such as the Evolu ONE.80°, whose seat can rotate. The company has stated that the Evolu range has received multiple international awards since 2013.

The importance of Evolu to Childhome extends beyond being a successful high chair; it represents the company’s broader product philosophy of combining functionality, adjustability, safety and minimalist design.

Evolux

Evolux is another major Childhome product family, particularly associated with baby-care furniture. One notable product is the Evolux changing table, which won the Baby Innovation Award 2020 in the Furniture & Decoration category. The product was designed with multiple height positions to make baby changing more ergonomic.

The Evolux family also includes related products such as changing/care units and sleeping products. This illustrates another recurring Childhome strategy: instead of selling isolated products, the company often develops coordinated product families around particular stages of a child’s development.

Mommy Bag

Perhaps Childhome’s most recognizable soft-goods product is the Mommy Bag. The Mommy Bag is a large nursery/maternity-style bag designed to carry baby and parent essentials. Childhome describes its original Mommy Bag as a Belgian-designed product that became a worldwide success.

The company has expanded the concept into an entire family of bags, including:

• Mommy Bag
• Mommy Club
• Family Bag
• Family Club
• Mini Traveller
• My First Bag
• My Lunchbag
• Baby Necessities
• Other nursery and parent bags

The Mommy Bag is significant because it helped Childhome move beyond being perceived primarily as a nursery-furniture company and into the broader parent lifestyle/accessories market.

Other major categories

Childhome’s current catalogue includes several major areas.

Care

The care collection includes changing tables, changing accessories, baby baths, care textiles, nursery bags, potties and other everyday baby-care products. The company’s stated objective is to combine practical usability with attractive design, both at home and while travelling.

Going out

Products designed for parents and children outside the home include nursery bags, backpacks, family bags, lunch bags, compact parent bags and children’s bags.

Storage

Childhome also produces baskets and storage products intended for nurseries and children’s rooms.

Feeding

Its feeding-related range includes high chairs and associated accessories.

Sleeping

The company offers cradles, cots, cot beds and co-sleeping products.

Play and development

The broader catalogue includes products intended for toddlers and young children, including learning and activity-oriented furniture.

A major part of Childhome’s identity is its approach to Belgian/European design. Rather than making products that look overtly “childish”, many Childhome products use neutral colours, natural materials and wood tones, simple geometric forms, black, white, beige and natural palettes, minimal decoration and contemporary silhouettes.

This allows the products to fit into modern homes rather than being restricted to traditional nursery aesthetics. Childhome itself describes its furniture as having timeless, neutral and sleek designs.

The company’s product-development philosophy has also historically emphasized identifying trends quickly and creating distinctive products rather than simply retaining products in its range for long periods.

At a high level, Childhome can be understood through several principles:

• Functionality: Products are designed around practical problems faced by parents—for example, storage, feeding, changing, carrying and sleeping.
• Ergonomics: Several of the company’s best-known products incorporate adjustable or adaptable designs. Evolu and Evolux are particularly good examples.
• Safety: Safety is an important part of Childhome’s positioning, particularly for furniture and products used directly by babies. The company states that its baby furniture is designed to meet applicable safety standards.
• Design: The company combines childcare functionality with a contemporary aesthetic. This is particularly apparent in its furniture and bags.
• Product longevity: Many products are designed to adapt as children grow—for example, adjustable high chairs and furniture.

Childhome has received recognition for product design and innovation. One documented example is the 2020 Baby Innovation Award, where the Evolux changing table won the Furniture & Decoration category. The company also states that the Evolu high-chair line has received several international awards since 2013.

These awards support Childhome’s positioning as more than a conventional baby-products retailer: product design and innovation are central components of its brand strategy.

Childhome operates through a combination of direct-to-consumer e-commerce, specialist baby retailers and international distribution.

Historically, the company supplied specialist baby stores and international distributors, while its own website provides a direct online sales channel. A company profile from its earlier international expansion described distribution through retailers such as Orchestra, Dreambaby and BabyKid, alongside overseas distributors.

Today, the company’s website operates an online shop covering its various baby and children’s categories 1. The official company website currently describes its offering broadly as products for babies and toddlers, with categories spanning furniture, care, bags, storage and other accessories.

Childhome’s current registered headquarters are in Kontich, Antwerp province, Belgium. The company’s official legal notice gives the registered address as Prins Boudewijnlaan 24a, 2550 Kontich, Belgium and identifies the legal entity as CHILDHOME SRL 2.

Kontich is particularly relevant to the company’s history because the business moved from its original beginnings in Edegem to the Kontich industrial area as it expanded.

There is an important distinction when researching Childhome. The brand/business story begins in 1985, with Stefan and Nathalie Aerts building the original baby-products business.

However, the current legal entity CHILDHOME SRL, registered under number 0822.458.743, has a corporate registration date of 20 January 2010 in Belgian company records 3. Therefore, saying simply “Childhome was incorporated in 2010” would be misleading if discussing the brand’s history. The more accurate formulation is that Childhome’s business roots date to 1985, while the current Belgian corporate entity dates from 2010.

Today, Childhome presents itself as a comprehensive baby and toddler brand rather than a single-product manufacturer. Its online catalogue includes products ranging from €40–€100 accessories and nursery bags to several-hundred-euro furniture pieces, illustrating its position across different price points within the premium/mid-premium baby market.

Current prominent products include the Evolu high chair, Mommy Bag, My First Bag, nursery furniture, cradles, co-sleepers, learning towers and other baby-care products 3.

The brand occupies a position between baby-care functionality, nursery furniture, parent lifestyle accessories and contemporary European design.

Childhome is a Belgian-designed baby and toddler products brand focused on practical functionality and modern home aesthetics. Its strongest brand associations are Evolu high chairs, Evolux baby-care furniture, Mommy Bag nursery bags, and minimalist nursery furniture.

1. Childhome Online Shop
2. Official Childhome website
3. CHILDHOME (0822.458.743) : Chiffre d’affaires & dirigeants