The operating company was originally established as Bmonument Co., Ltd. in March 2016, with the d’Alba brand launching in August of the same year. In July 2024, the company officially changed its name to d’Alba Global Co., Ltd.2

The name and visual identity of d’Alba are closely linked to Alba in Piedmont, Italy, a region globally renowned for white truffles. Rather than presenting itself as an Italian cosmetics manufacturer, the brand describes its origins as being inspired by the Piedmontese Alba region. Its current market positioning explicitly merges Italian elegance with Korean innovation.3

Although the packaging and brand narrative employ a distinctly Italian luxury aesthetic, d’Alba remains a Korean beauty brand headquartered in Seoul, utilising Italian white truffle as its signature raw material.

Foundation

The corporate entity behind d’Alba was founded in Seoul on 9 March 2016 under the name Bmonument Co., Ltd. The d’Alba brand was subsequently launched in August 2016 as d’Alba Piedmont.4 This initial concept was distinctive within the K-beauty landscape at the time; rather than relying on traditional Korean botanical ingredients, the brand built its identity around Italian white truffle.

Early expansion

Between 2017 and 2018, d’Alba expanded into Korean department stores, beauty retailers such as CHICOR, and duty-free channels. Corporate records indicate simultaneous international distribution growth into markets including Canada, Singapore, Vietnam, and the United States.5

International growth

During the 2020s, d’Alba evolved from a niche premium label into a broader international K-beauty brand. The product portfolio expanded beyond the original white truffle skincare concept to include:

• Facial mists
• Serums
• Creams
• Masks
• Sunscreens
• Toners
• Body care
• Hair care
• Beauty devices

Official company history documents the establishment of overseas subsidiaries and continued international expansion throughout this period.6

Corporate rebranding

In July 2024, Bmonument officially changed its corporate name to d’Alba Global Co., Ltd., reflecting the increasing prominence of the d’Alba brand within the group’s portfolio.7

Public listing and retail milestones

According to official corporate history, d’Alba Global entered the KOSPI market in May 2026. The company also recorded significant retail expansion in the United States through partnerships with Costco and Ulta Beauty in December 2025.8

White truffle serves as the defining element of the d’Alba brand. Sourced from Piedmont, Italy, it is described as a rare ingredient sometimes referred to as the “diamond underground.” The brand notes that naturally occurring white truffles are difficult to cultivate and typically require 7–10 years before harvesting.9

Scientific application

d’Alba associates white truffle extract with antioxidant care, nourishment, hydration, skin elasticity, and radiance. The brand’s Korean website specifically cites in-vitro antioxidant testing conducted on its white truffle extract.10

Brand differentiation

From a branding perspective, white truffle provides a recognisable luxury anchor in a competitive skincare market. By centring its identity on rare Italian white truffles rather than generic premium claims, d’Alba establishes a distinct narrative that separates it from conventional K-beauty offerings.

A key component of d’Alba’s formulation platform is Trufferol™, a proprietary ingredient combining white truffle extract and tocopherol (vitamin E). This compound is registered under Korean patent No. 10-2332666.11

Trufferol™ is positioned to support firming, elasticity, and antioxidant care. Testing data published by the brand indicates measured increases in skin elasticity after four weeks of use, citing figures of 340% for skin elasticity and 569% for deeper elasticity compared to baseline measurements. These results derive from specific human-application testing protocols and represent controlled outcomes rather than guaranteed consumer results.12

This proprietary technology strategically elevates white truffle from a marketing narrative to a functional ingredient platform.

d’Alba identifies as a premium vegan skincare brand, highlighting vegan formulations alongside its white-truffle-based products. The brand story references Italian vegan certification for its range.

This positioning creates a hybrid value proposition: luxury ingredient + vegan formulation + K-beauty technology. This combination targets consumers seeking luxurious sensory experiences without traditional animal-derived luxury ingredients.

The White Truffle First Spray Serum is the product most strongly associated with d’Alba. It is a two-layer spray serum and mist designed to be shaken before application directly onto the skin.

Marketing for this product focuses on hydration, radiance, glow, makeup refreshment, skin preparation, and achieving a “glass skin” appearance. Unlike conventional dropper serums, it functions as a fine facial mist suitable for use throughout the day.

The company designates this item as its “#1 Global Bestseller” and reports cumulative sales of 50 million bottles. These figures are company-reported and have not been independently audited.13 Consequently, the product serves as both a commercial driver and a brand icon.

d’Alba’s current portfolio extends significantly beyond its original spray serum offering.

Skincare

Serums and ampoules

• White Truffle First Spray Serum
• White Truffle Double Layer Revitalizing Serum
• White Truffle Oil Capsule Serum
• Vita Toning Serum
• Various specialised serums

Moisturisers

• White Truffle Double Moisture Cream
• White Truffle Double Serum & Cream
• Vita Toning Capsule Cream
• Nourishing and anti-ageing creams

Masks

• Hydrogel masks
• Sheet masks
• Modelling masks
• Nourishing masks

Sun care

• Waterfull Tone-Up Sunscreen SPF 50+
• Waterfull Mild Sunscreen SPF 50+

Toners and lotions

• Hydrating toners
• Serum lotions
• Toning products

The global online store organises its core portfolio into Serum/Mist, SPF, Beauty Device, Cream/Moisturiser, and Toner categories.14

d’Alba has evolved into a broader beauty lifestyle entity. The current portfolio includes beauty devices, notably the Allthera Double Shot, which integrates radio-frequency, ultrasound, and cooling technologies for at-home use.15

The parent company has also developed adjacent businesses, including:

• Veganery: Inner-beauty and health-oriented products
• Truffle di Alba: A fine-dining concept centred on white truffles

These ventures indicate a long-term strategy oriented towards a premium beauty lifestyle group rather than solely facial skincare manufacturing.16

The brand’s global positioning rests on three pillars:

Italian luxury

d’Alba leverages the cultural and visual associations of Piedmont, Italy, including white truffles, Italian elegance, premium ingredients, and understated luxury.

Korean innovation

Product development is rooted in Korean cosmetic science, characterised by functional skincare, lightweight textures, layering techniques, intensive R&D, convenient formats, and high-performance formulations. The brand describes this synthesis as “Italian luxury with a modern edge,” stating that formulas are inspired by Italy but powered by Korean innovation.17

Glow

Unlike brands focused primarily on acne treatment, minimalism, or clinical anti-ageing, d’Alba places radiance and glow at the centre of its visual identity. Its global mantra states: “Glow is our SIGNATURE. Confidence is our POWER.”18

Traditional K-beauty brands frequently build identities around ingredients such as centella asiatica, snail mucin, rice, green tea, ginseng, fermented extracts, or propolis. d’Alba distinguishes itself by selecting a European luxury ingredient.

Its brand architecture follows a specific trajectory: Italy → Piedmont → Alba → white truffle → luxury → Korean formulation → vegan skincare → glow. This creates a hybrid identity that is K-beauty in formulation and product culture, yet Italian-inspired in storytelling and aesthetics.

d’Alba primarily targets consumers seeking skincare that feels premium, elegant, convenient, and visibly glow-oriented. Key areas of interest for this demographic include:

• Korean skincare
• Vegan beauty
• Luxury skincare
• Glowing or dewy skin
• Anti-ageing and elasticity care
• Convenient multi-use products
• Aesthetically sophisticated packaging
• Premium ingredients

The First Spray Serum specifically appeals to users who prefer “refresh your skin anytime” formats over rigid multi-step routines.

d’Alba occupies a distinct space between mass-market K-beauty and traditional luxury cosmetics. Rather than competing solely on price, the white-truffle narrative provides a premium foundation, while Korean manufacturing and formulation capabilities maintain relative accessibility compared to high-end European luxury skincare.

Marketing efforts centre heavily on visual product recognition. The spray-serum bottle has become a distinctive visual asset, reinforcing the association chain: white truffle → mist → glow → glass skin.

Internationally, the brand distributes through beauty retailers and e-commerce platforms, with corporate reporting indicating expansion across the U.S., Japan, Europe, Southeast Asia, and other regions.19 The international website positions d’Alba as a global premium beauty brand rather than one limited to its Korean origins.20

A distinction exists between d’Alba as a consumer-facing beauty brand and d’Alba Global Co., Ltd. as the operating company.

d’Alba

The consumer-facing beauty brand.

d’Alba Global Co., Ltd.

The Korean company operating d’Alba and related businesses. Originally founded as Bmonument Co., Ltd. in 2016, it adopted its current legal name in 2024. The CEO is listed as Ban Seong-yeon (반성연).21

Since its 2016 launch, d’Alba has experienced significant growth. Corporate materials describe rapid international expansion, with annual revenue reported in the hundreds of billions of Korean won.22 Major international retail milestones include distribution through Costco and Ulta Beauty in the United States.23

As some metrics are company-reported, they should be distinguished from independently verified market-share data.

• Strong hero ingredient: White truffle provides immediate differentiation.
• Iconic hero product: The Spray Serum offers high recognisability and immediate brand association.
• Cohesive visual identity: White, gold, minimalist packaging, and Italian imagery create a consistent luxury aesthetic.
• Clear positioning: The combination of premium + vegan + Italian-inspired + Korean + glow is easily understood.
• International scalability: The concept relies on universally understood cues (“Italian luxury + white truffle”) rather than culture-specific Korean imagery.

Narrative versus efficacy

While white truffle conveys luxury, the presence of an expensive ingredient does not automatically confer superior efficacy compared to less costly formulations. Product quality depends on complete formulation, concentration, stability, delivery systems, and clinical evidence.

Specificity of performance claims

Claims regarding Trufferol™ and elasticity are derived from specified testing conducted by the company or its partners. These results should not be generalised to all products or all consumers.24

Origin clarification

Despite its Italian aesthetic and ingredient sourcing, d’Alba is not an Italian cosmetics house. It is a Korean-founded and Korean-operated brand whose identity and signature ingredient are connected to Italy.25

d’Alba exemplifies ingredient-led brand building. Rather than competing solely on general skincare quality, the brand constructed a memorable narrative: A rare Italian ingredient → integrated into Korean skincare → transformed into luxurious vegan products → designed to create glowing skin.

The First Spray Serum reinforces this promise through its format, allowing users to literally spray on the glow. This cohesion across multiple dimensions defines the brand:

• Ingredient: White truffle
• Technology: Trufferol™
• Format: Spray serum
• Benefit: Glow/hydration/elasticity
• Aesthetic: Italian luxury
• Ethos: Vegan
• Origin: Korea

d’Alba is a Korean premium vegan beauty brand founded in 2016 that differentiates itself through Italian Piedmont white truffle, Korean skincare technology, and an Italian-luxury-inspired identity, with its White Truffle First Spray Serum serving as its signature global product.26

1. d`Alba GLOBAL
2. d’Alba Piedmont official shop | dalbaglobal
3. Page 1
4. 달바부티크
5. 달바부티크
6. d’Alba Global Co., Ltd. – Company Profile
7. White Truffle
8. 달바부티크
9. 화이트 트러플 로얄 누트리티브 크림 – 달바부티크
10. 화이트 트러플 더블 세럼 앤 크림 – 달바부티크
11. 달바 시그니처 부티크
12. d’Alba Piedmont official shop | dalbaglobal
13. (주)달바글로벌 2026년 기업정보 | 직원수, 근무환경, 복리후생 등 – 사람인
14. All d’Alba Products Ranked by User Reviews
15. d’Alba Skincare Review: White Truffle K-Beauty Tested – Mirai Skin
16. d’Alba | Beauté propre et soin inspiré de la nature
17. d’Alba | Pioneering Premium Vegan Skincare
18. d’Alba Piedmont official shop | dalbaglobal
19. d’Alba official home
20. d’Alba Piedmont official shop | dalbaglobal
21. White Truffle
22. d’Alba（ダルバ）公式オンラインショップ｜プレミアムヴィーガンビューティー
23. d’Alba official home
24. d’Alba Piedmont official shop | dalbaglobal
25. d’Alba official home
26. Brand Story