Fairy Port is a Singapore-based food brand best known for premium durian products, frozen desserts, pastries, and other fruit-based foods. The brand was developed by Unicorn Home Pte. Ltd., a Singapore agricultural-product technology and food-product company. Fairy Port’s positioning centers on combining agricultural sourcing with food-processing technology to turn premium ingredients—particularly Musang King durian—into convenient, ready-to-eat products. 1

Unicorn Home describes itself as an agricultural product technology company founded in Singapore, focusing on research and development, product development, processing and sales. Its historical product categories include nuts, oats and durian products. The company says Fairy Port was created through the cultivation of non-polluting agricultural products and the use of advanced processing techniques.

The Fairy Port story is closely connected with Unicorn Home Pte. Ltd. Public company materials identify Unicorn Home as a Singapore-founded business, with a Singapore Business Federation profile stating that the company was founded in 2006. Its business has included agricultural-product research and development as well as food-product development, enhancement and sales.

Fairy Port subsequently emerged as one of the company’s consumer-facing food brands, with a particular emphasis on durian and frozen desserts.

There is also a separate Singapore-registered entity called FAIRY PORT PTE. LTD., incorporated on 25 April 2025. Public corporate records list its registered address at the same Pandan Loop location and describe it as a live Singapore exempt private company. Because this is a relatively recent corporate registration, it should not automatically be interpreted as the founding date of the Fairy Port consumer brand itself. 2 3 4

Fairy Port’s strongest product identity is its Musang King durian range.

Products currently or recently listed under the Fairy Port name include:

• Musang King durian purée
• Fresh and frozen Musang King durian pulp
• Musang King durian mousse
• Musang King durian and coconut mousse
• Musang King durian ice cream
• Musang King durian mille crêpe cakes
• Musang King durian & coconut mille crêpe cake
• Durian and coconut cream crêpe rolls
• Fresh-fruit Musang King durian crêpe rolls
• Freeze-dried Musang King durian products
• Coconut water
• Non-durian frozen desserts such as original-cream and chocolate mille crêpe cakes.

This makes Fairy Port somewhat different from a traditional fresh-durian seller: the brand’s portfolio focuses heavily on processed, frozen and dessert-format durian products.

Signature: Musang King durian

The Musang King variety is central to Fairy Port’s branding.

For example, its Musang King Durian Mille Crêpe is marketed as containing 100% premium Musang King durian pulp, with eight layers of creamy durian filling between mille-crêpe layers. The product is frozen to preserve its flavour and aroma and is positioned as a dessert for sharing and celebrations. 5

Its Musang King durian ice cream similarly uses MSK durian, milk, sugar and cream, and is produced in Singapore.

This product strategy effectively takes an ingredient strongly associated with Southeast Asian food culture and presents it in formats familiar to the wider dessert market—ice cream, mousse, cake, crêpe and purée.

Fairy Port’s public-facing positioning can broadly be described as premium yet accessible Asian-inspired frozen food, with durian as its flagship category.

Several themes appear consistently in the company’s own materials:

• Quality: Unicorn Home says its products meet standards established by the Singapore Food Agency (SFA).
• Agricultural sourcing: The company emphasizes agricultural products and cultivation rather than simply being a dessert retailer.
• Food technology: Product development and advanced processing are central to its corporate description.
• Family consumption: The company says its objective is to provide sustainable and healthy products for the whole family and describes its mission as bringing “taste of happiness” to families.
• Singapore identity: The company’s materials explicitly present it as a Singapore company/brand.

Fairy Port products are available through Singapore’s mainstream grocery ecosystem. NTUC FairPrice has a dedicated Fairy Port brand listing, with products spanning durian desserts, frozen cakes, durian purée, ice cream and other products.

This gives Fairy Port a distribution model that sits between a specialty durian brand and a conventional packaged-food brand: consumers can buy individual desserts or ingredients rather than having to visit a dedicated durian shop.

Unicorn Home’s listed factory/operating address is:

239 Pandan Loop, #04-03
Food Concept @ Pandan
Singapore 128425

The Singapore Food Manufacturers’ Association lists Unicorn Home at this address and identifies fairyport.com.sg as its website.

The Singapore-based nature of the operation is also reflected in individual Fairy Port products. For example, FairPrice lists the Musang King durian ice cream and Musang King mille crêpe as having Singapore as their country/place of origin.

The name “Fairy Port” suggests a whimsical, pleasant destination or “port” associated with indulgence and discovery. In practice, however, the brand identity is much more strongly associated with premium durian and frozen desserts than with a broad lifestyle concept.

Its visual and commercial identity can therefore be summarized as:

Singapore food brand + premium durian + modern frozen desserts + convenient family consumption.

Fairy Port is an interesting example of how Singapore-based food companies can build consumer brands around regional agricultural ingredients rather than relying exclusively on conventional Western-style food categories.

Durian is particularly important in this respect. Instead of selling only whole fruit, Fairy Port converts the ingredient into products with longer storage potential and different consumption occasions. A single ingredient can therefore appear as:

fresh/frozen pulp → purée → mousse → ice cream → crêpe roll → mille crêpe cake → freeze-dried snack.

That product-extension strategy allows the brand to reach consumers who enjoy durian but may prefer a dessert format.

It is important to distinguish Fairy Port from Unicorn Home.

Unicorn Home Pte. Ltd. is the broader food/agricultural-product company described in the company’s corporate materials, while Fairy Port is the consumer brand created by the company. Unicorn Home’s portfolio has historically included nuts, oats and durian products, whereas Fairy Port’s current public-facing identity is particularly concentrated around durian and desserts.

FairPrice’s Fairy Port listings demonstrate that the brand has developed a reasonably broad retail portfolio rather than relying on a single flagship item. The listings include products at different price points, from small mousse and ice-cream portions to larger cakes and durian purée.

This also makes Fairy Port suitable for several consumption occasions:

• Individual dessert/snack
• Family dessert
• Celebration cake
• Durian ingredient for home use
• Gift or premium food purchase
• Frozen dessert for longer-term storage

Fairy Port is a Singapore food brand specializing in premium durian and frozen desserts, developed by Unicorn Home Pte. Ltd. Its signature ingredient is Musang King durian, which is used across a diverse range of products including purée, mousse, ice cream, crêpe rolls and mille crêpe cakes. The brand combines agricultural sourcing and food-processing technology with modern dessert formats, while positioning itself around quality, family consumption and the enjoyment of premium ingredients.

1. Unicorn Home Pte Ltd.
2. Durian Tree Club
3. FAIRY PORT PTE. LTD. (202517922W) – Holding companies of firms engaged in non-financial and insurance activities…
4. FAIRY PORT PTE. LTD. (202517922W
5. Fairy Port