Corporate-directory records identify First Ocean Foods Pte. Ltd. as a live Singapore company incorporated on 27 March 2014, with UEN 201408766M. Its registered address is at KA Foodlink, 171 Kampong Ampat. 1

First Ocean Foods traces its business to 2014. The company says that it began with a focus on supplying food products and has progressively expanded its range to address the needs of both commercial food operators and household consumers.

Its development reflects a broader shift from being primarily a food-service supplier toward a multi-channel food business. Today, its activities encompass wholesale supply, online retail, home delivery and e-commerce marketplaces.

The company’s corporate registration confirms its 2014 incorporation, while its own website describes it as having more than a decade of industry experience. 2

First Ocean Foods describes itself as a one-stop food-service provider. Rather than concentrating exclusively on seafood despite its name, the company carries a substantially broader food portfolio.

Its customers include:

• Restaurants
• Cafés
• Caterers
• Hotels
• Retailers
• Food stalls and other food businesses
• Healthcare institutions
• Educational institutions
• Government organizations
• Household consumers

For commercial customers, the company emphasizes wholesale pricing, bulk orders, recurring supply arrangements and island-wide delivery.

This gives First Ocean Foods two principal customer segments:

B2B / Foodservice: supplying ingredients and prepared or semi-prepared food products to professional kitchens and other organizations.

B2C / Retail: selling frozen and chilled food directly to consumers through its online store and e-commerce channels.

Although seafood is a major part of its identity, First Ocean Foods currently offers a considerably wider selection.

Its website lists categories including:

• Seafood
• Chicken
• Beef
• Pork
• Processed food
• Frozen vegetables
• Dairy products
• Condiments
• Pantry essentials
• Frozen finger food
• Premium fish fillets

3

The company’s online catalogue currently contains more than 130 products, covering both individual ingredients and bundled products.

Seafood

Seafood remains one of First Ocean Foods’ most prominent product categories.

Examples listed on its website include:

• Salmon fillets
• Sashimi-grade salmon
• Hamachi
• Atlantic mackerel
• Tilapia
• Dory / sutchi fillets
• Fish steaks
• Vannamei prawns
• Black tiger prawns
• Cooked prawns
• Scallops
• Mussel meat
• Smoked salmon/trout
• Tobiko
• Shrimp paste
• Crab products

The company therefore covers both everyday frozen seafood and higher-end products positioned for premium home cooking or professional foodservice.

Meat and poultry

First Ocean Foods also sells a substantial range of meat and poultry.

Its catalogue includes products such as:

• Beef
• Pork
• Chicken
• Chicken karaage
• Chicken sausages
• Chicken franks
• Chicken wings and drumsticks
• Pork belly
• Pork collar
• Beef cubes
• Other processed meat products

The company’s website groups beef, pork and chicken alongside seafood as its principal food categories. 3

Processed and convenience foods

Another important part of the business is ready-to-cook and convenience food.

Examples include:

• Frozen finger foods
• Cheese sticks
• Chicken karaage
• Fries
• Tater tots
• Sausages
• Processed seafood
• Prepared meat products
• Frozen vegetables
• Pantry products

This makes the company relevant not only to households but also to restaurants, cafés, caterers and other operators looking for labor-saving ingredients.

One of First Ocean Foods’ key competitive propositions is its role as a foodservice supplier.

The company says it supplies restaurants, cafés, caterers, retailers, hotels and other food businesses throughout Singapore. It offers bulk purchasing, wholesale pricing, recurring supply arrangements and island-wide delivery.

Its foodservice proposition can therefore be summarized as:

A single supplier for multiple categories of frozen and chilled food products.

For a restaurant or caterer, this can reduce the need to purchase seafood, meat, poultry and frozen convenience products from multiple suppliers.

In addition to wholesale operations, First Ocean Foods has developed a consumer-facing online retail business.

Its website promotes:

• Home delivery
• Frozen seafood
• Meat and poultry
• Bundle deals
• Seasonal promotions
• Family-sized products
• Premium seafood
• Ready-to-cook foods

The company’s online store currently advertises free delivery above a specified minimum order and regularly promotes bundled products and discounts.

This is an important aspect of the brand because it positions First Ocean Foods not merely as a traditional wholesaler, but also as a consumer food brand.

The company’s stated positioning revolves around three main ideas:

Quality

First Ocean Foods says quality is central to its business and emphasizes sourcing, processing and distribution standards intended to maintain freshness, safety and taste.

Value

The brand combines wholesale-oriented pricing with consumer promotions and bundled products. Its website frequently features discounted seafood, meat bundles and multi-product deals.

Convenience

By offering seafood, meat, poultry, processed food, vegetables and pantry products under one supplier, the company attempts to function as a one-stop food destination for both businesses and households.

According to the company’s own description, First Ocean Foods operates around four stated values:

1. Customer Success — prioritizing customer satisfaction and business needs.
2. Integrity — emphasizing honesty, transparency and professionalism.
3. Innovation — continually improving products and services.
4. Teamwork — building long-term relationships and partnerships.

First Ocean Foods’ registered address is:

171 Kampong Ampat, #01-03
KA Foodlink
Singapore 368330

The company lists the same location on its official contact page and identifies its UEN as 201408766M.

The formal corporate entity is FIRST OCEAN FOODS PTE. LTD., a Singapore Exempt Private Company Limited by Shares. Public corporate records list its primary business activity as processing and preserving of meat and meat products, with a secondary activity involving the manufacture of prepared meals and dishes. 4

This is worth noting because the company’s consumer-facing brand identity is broader than its formal corporate classification. In the marketplace, First Ocean Foods presents itself primarily as a supplier and retailer of seafood, meat, poultry and frozen foods.

First Ocean Foods occupies an interesting position within Singapore’s food market.

It sits between several business models:

Traditional wholesaler → Foodservice distributor → Online grocery retailer → Consumer food brand

Its seafood heritage gives the brand a strong identity around frozen and chilled seafood, while its expansion into meat, poultry, processed foods and household groceries allows it to compete as a broader food supplier.

The combination of B2B and B2C operations also means the company can serve very different purchasing occasions—from a restaurant buying ingredients in bulk to a household buying a seafood bundle for dinner.

Based on the company’s current public information, its main strengths include:

• Broad product range — seafood is complemented by meat, poultry, processed foods, vegetables and pantry items.
• B2B and B2C reach — it serves professional food operators as well as individual consumers.
• Seafood specialization — seafood remains a particularly visible part of the product portfolio.
• One-stop purchasing — customers can source multiple food categories from one supplier.
• Online retail infrastructure — customers can purchase directly through the company’s website.
• Wholesale capabilities — bulk orders and recurring supply arrangements are offered to businesses.
• Singapore-focused distribution — the company positions itself as an island-wide supplier.

As of 2026, First Ocean Foods presents itself as an established Singapore food supplier with more than a decade of operating history. Its business has expanded beyond its seafood-oriented identity into a broad portfolio covering seafood, meat, poultry, processed foods, frozen vegetables, dairy, condiments and pantry products.

The brand’s current strategy appears to combine foodservice distribution with direct online retail, allowing it to target both commercial kitchens and consumers.

In short, First Ocean Foods can be described as a Singapore-based food supplier and retailer built around frozen seafood but expanded into a broader one-stop food platform. Its differentiation comes from combining wholesale foodservice capabilities, a broad frozen-food catalogue, online consumer sales and delivery-oriented convenience.

1. FIRST OCEAN FOODS PTE. LTD. (201408766M) – Processing and preserving of meat and meat products n.e.c. – Singapore…
2. FIRST OCEAN FOODS PTE. LTD. (201408766M) – Singapore Company
3. Collections – First Ocean Foods
4. FIRST OCEAN FOODS PTE. LTD. (201408766M