Fruit Plus is a fruit-flavoured chewy candy brand that maintains significant visibility in Malaysia and Singapore. The brand is positioned around soft, chewy confectionery featuring a range of fruit-inspired flavours. In Singapore, Fruit Plus products are distributed locally by Sheng Sheng F&B, according to Singapore distributor Ice Cool. 1

Note: “Fruit Plus” is not a uniquely identifying brand name globally. There are also unrelated products using the Fruit Plus name, including fruit beverages and nectars in other markets. This profile refers specifically to the Fruit Plus chewy-candy brand sold in Singapore and Malaysia.

The current FairPrice brand catalogue lists six principal Fruit Plus candy varieties: strawberry, orange, blackcurrant, apple, guava and mango. 2

Publicly available information regarding the brand’s corporate history is relatively limited. However, Singapore retail and distribution sources describe Fruit Plus as a long-established chewy-candy brand associated with Malaysia. RedMart describes it as having a history of more than 50 years and characterizes Fruit Plus as a major manufacturer of “juicy candy” and other sweets in and around Malaysia.

There is evidence of the Fruit Plus trademark being used for confectionery products in Singapore. A Singapore Trade Marks Journal from 2017 records a Fruit Plus mark associated with Khee San Food Industries Sdn Bhd, a Malaysian company based in Seri Kembangan, Selangor, for Class 30 confectionery products. 3

This makes Khee San an important entity when researching the historical and manufacturing side of Fruit Plus, although available sources do not establish every detail of the current ownership structure.

Fruit Plus’s best-known product is its chewy fruit candy. Rather than being a gummy in the conventional sense, it is marketed around a soft, chewy confectionery texture and distinct fruit flavours.

The Singapore distributor describes Fruit Plus as an “all-time favourite chewy candy” intended for both younger and older consumers.

Main Flavours

• 🍎 Apple
• 🫐 Blackcurrant
• 🥭 Mango
• 🍊 Orange
• 🍓 Strawberry
• 🥭 Guava

Singapore retailers also list lychee, peach and mint variants, although these appear less consistently across retailers than the six core flavours above.

The assortment gives the brand a fairly broad fruit-flavour identity, rather than relying on one signature flavour.

A Singapore retailer’s product information lists the ingredients for Fruit Plus candy as including sugar, glucose syrup, vegetable fat, gelatine, gum arabic, citric acid, flavourings and food colouring. The same listing states that the gelatine is halal and identifies the product as Halal Certified, while also stating that it is not vegetarian.

This distinction is important because the product’s chewy texture is part of its identity, while the use of gelatine means that “halal” and “vegetarian” status are separate considerations.

The product information also warns that the candy may contain traces of milk and wheat.

Fruit Plus is marketed as a Halal-certified candy in Singapore. Ice Cool, the Singapore agency and distribution source, explicitly states that Fruit Plus, along with its related Salt Plus and Fizzy brands, is halal certified.

This certification is commercially significant in Singapore and Malaysia, where halal status is an important consideration for a large part of the consumer market.

Fruit Plus has a noticeable retail presence in Singapore.

According to Ice Cool, Fruit Plus is distributed in Singapore by Sheng Sheng F&B and can be found at major supermarkets, convenience stores and online platforms such as RedMart.

FairPrice currently maintains a dedicated Fruit Plus brand listing with multiple products, while RedMart likewise has a dedicated Fruit Plus brand page. 3

The brand also appears through Singapore wholesale distributors. For example, Teck Leong lists multiple Fruit Plus flavours in wholesale packs.

Fruit Plus is sold in several formats, ranging from individual consumer packs to large bags, jars and multi-pack cartons.

Examples found in Singapore listings include:

• 120–150 g consumer packs
• 24-pack cartons
• 1 kg bulk packs
• Large jars containing individually wrapped candies

Listings show both consumer-sized products and bulk formats containing hundreds of pieces, indicating that the brand serves ordinary snack consumption as well as party, office, retail and wholesale use cases.

Fruit Plus occupies a straightforward position in the confectionery market:

fruit flavour + chewy texture + affordable everyday candy.

It is not positioned as premium chocolate or health food. Instead, its appeal comes from familiarity, variety and the sensory experience of chewing fruit-flavoured candy.

Its flavour range also makes it suitable for assorted candy mixes, which helps explain the popularity of larger bulk packages.

Fruit Plus is associated in Singapore distribution with two other candy brands:

• Salt Plus — positioned around salty-sweet flavours.
• Fizzy — positioned around fizzy/sparkling candy flavours.

Ice Cool identifies Fruit Plus, Salt Plus and Fizzy as family brands and lists products from all three.

This suggests that Fruit Plus is part of a broader confectionery portfolio rather than an isolated product line.

Fruit Plus appears to have particularly strong visibility in the Southeast Asian confectionery market, especially Malaysia and Singapore.

In Singapore, evidence of its market presence includes:

• Dedicated listings on NTUC FairPrice.
• A dedicated RedMart/Lazada brand page. 3
• Listings through Singapore wholesalers.
• Distribution through Singapore’s established confectionery channels.

The brand’s principal selling points can be summarized as:

1. Recognizable fruit flavours — Apple, mango, strawberry, orange, blackcurrant and guava provide familiar choices.
2. Chewy texture — the soft, chewy consistency distinguishes the product from hard boiled sweets.
3. Wide assortment — consumers can choose individual flavours or assorted packs.
4. Halal certification — particularly relevant to its Malaysian and Singaporean markets.
5. Affordable/bulk-friendly format — large packs and cartons make it suitable for sharing and resale.
6. Heritage/familiarity — retail sources associate the brand with a long history in the Malaysian confectionery market.

As of 2026, Fruit Plus remains readily available in Singapore’s mainstream retail ecosystem. FairPrice’s current catalogue contains six core Fruit Plus products, while other Singapore retailers and marketplaces show a broader selection of flavours and pack sizes. 2

Its strongest identity is therefore not as an international luxury confectionery brand, but as a familiar, affordable Southeast Asian fruit-chewy candy brand with a broad flavour portfolio.

In one sentence, Fruit Plus is a Malaysian-associated, Halal-certified chewy-candy brand with a decades-long presence in the Southeast Asian confectionery market, best known in Singapore for affordable fruit-flavoured chewy sweets such as apple, mango, strawberry, orange, blackcurrant and guava.

1. Fruit Plus Archives – Ice Cool
2. Fruit Plus
3. Buy Fruit Plus Full Product Range | Brand Selection – Lazada Singapore