• Former name: Fuji Xerox Co., Ltd.
• Current name: FUJIFILM Business Innovation Corp. (since 1 April 2021)
• Founded: 20 February 1962
• Headquarters: Tokyo, Japan
• Industry: Office equipment, document management, digital printing, IT services
• Parent company: FUJIFILM Holdings Corporation
• Former joint venture owners:
• Fujifilm (formerly Fuji Photo Film Co., Ltd.)
• Xerox Corporation (until 2019)
• Area served: Japan, Asia-Pacific, and later selected global markets
• Products: Multifunction printers, copiers, production printers, scanners, software, cloud document solutions, managed print services
• Website: fujifilm.com

Formation (1962)

Fuji Xerox was established in 1962 as a 50:50 joint venture between Fuji Photo Film Co., Ltd. (now FUJIFILM Holdings) and Rank Xerox, the European subsidiary of Xerox Corporation. The partnership combined Xerox’s pioneering photocopy technology with Fujifilm’s manufacturing expertise and strong presence in Asia. The company’s first product was the Fuji Xerox 914, based on the Xerox 914 copier.

Expansion

During the 1960s and 1970s, Fuji Xerox expanded rapidly throughout the Asia-Pacific region by establishing regional offices, manufacturing facilities and distribution networks. The company entered the Philippine market in 1965 and subsequently expanded into Singapore, Australia, New Zealand, Hong Kong, China, South Korea, Thailand, Malaysia, Indonesia and Vietnam.

Throughout the 1980s and 1990s, Fuji Xerox invested heavily in research and development, quality control and environmentally sustainable manufacturing. It became recognised for producing highly reliable office equipment whilst pioneering document workflow technologies.

Innovation

Fuji Xerox became known for several technological innovations, including:

• Digital multifunction printers (MFPs)
• High-speed production printing systems
• Laser printing technologies
• Electronic document management
• Cloud-based document services
• AI-assisted workflow automation
• Secure enterprise printing
• Managed Print Services (MPS)

The company also emphasised environmental sustainability through recycling programmes, energy-efficient products and remanufacturing initiatives.

Ownership changes

Originally, Fuji Xerox was jointly owned by Fujifilm and Xerox. Over time, Fujifilm gradually increased its ownership:

• 1962: 50% Fujifilm / 50% Rank Xerox
• 2001: Fujifilm increased ownership to 75%
• 2019: FUJIFILM Holdings acquired Xerox’s remaining 25% stake, making Fuji Xerox a wholly owned Fujifilm subsidiary.

This acquisition ended one of the longest-running technology joint ventures in the office equipment industry.

On 1 April 2021, Fuji Xerox officially changed its corporate name to FUJIFILM Business Innovation Corp.

The rebranding reflected:

• The expiration of the technology agreement with Xerox
• Full ownership by Fujifilm
• Expansion beyond printing into digital transformation (DX)
• Increased focus on IT services, cloud solutions, workflow automation, AI and business process optimisation

After the rebrand, the company began marketing products globally under the Fujifilm brand rather than Fuji Xerox.

Fuji Xerox manufactured a broad portfolio of office and production equipment.

Office products

• Multifunction printers (MFPs)
• Photocopiers
• Laser printers
• Document scanners
• Fax systems

Production printing

• Digital presses
• Commercial printing systems
• High-volume production printers
• Colour production presses

Software

• Document management systems
• Print management software
• Workflow automation
• Cloud collaboration solutions
• Security management tools

IT services

• Managed Print Services (MPS)
• Digital transformation consulting
• Business process outsourcing
• Enterprise content management
• Cloud infrastructure support

Some of Fuji Xerox’s best-known product lines included:

• Apeos
• ApeosPort
• DocuCentre
• DocuPrint
• DocuWide
• Versant
• Iridesse
• Revoria (introduced under the Fujifilm brand after the rebrand)

Fuji Xerox invested significantly in R&D, operating major research centres in Japan, China, Singapore and other Asia-Pacific locations. Its work covered:

• Artificial intelligence
• Image processing
• Toner technology
• Printing engines
• Optical systems
• Document security
• Cloud services
• Robotics and workflow automation

The company earned numerous patents and industry awards for innovation and quality.

Fuji Xerox was recognised for environmental initiatives such as:

• Closed-loop recycling systems
• Zero-landfill manufacturing programmes
• Energy-efficient printing devices
• Carbon emission reduction targets
• Reuse and remanufacturing of printer components
• Sustainable supply chain management

These efforts continued under FUJIFILM Business Innovation.

Before its rebranding, Fuji Xerox operated in more than 20 countries and regions across the Asia-Pacific, including:

• Japan
• China
• Hong Kong
• Singapore
• Australia
• New Zealand
• South Korea
• Thailand
• Malaysia
• Indonesia
• Vietnam
• Philippines
• Taiwan
• Cambodia
• Myanmar

For nearly 60 years, Fuji Xerox was regarded as one of the leading office technology companies in Asia. The brand built a reputation for reliable copiers, enterprise printing solutions and document management software whilst helping organisations transition from paper-based workflows to digital business processes. Although the Fuji Xerox name was retired in 2021, its technologies, product lines and expertise continue under FUJIFILM Business Innovation, which has expanded its focus from printing into broader digital transformation and IT services.