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About Ld Products

Ld Products is an American e-commerce company and printer-supplies brand specialising in compatible, remanufactured, and genuine OEM ink and toner cartridges, alongside a broader range of office supplies. Founded in 1999 by Aaron Leon whilst he was an undergraduate at the University of Southern California (USC), the company expanded from a small online cartridge operation into one of the larger aftermarket printer-supplies retailers in the United States.1 Today, Ld Products operates the LDProducts.com retail platform, which was acquired by Link Imaging in 2024.2 The business currently operates under Link Imaging’s ownership, with its registered address listed as Newark, Delaware.3

Overview

Category Information
Brand name Ld Products
Company Ld Products / Link Imaging
Founded 1999
Founder Aaron Leon
Industry E-commerce, office supplies, printing supplies
Headquarters Newark, Delaware
Historical base Southern California, California
Main products Ink cartridges, toner cartridges, printer supplies, office supplies
Business model Direct-to-consumer e-commerce, wholesale, government and channel sales
Primary market United States
Specialty Aftermarket compatible and remanufactured printer cartridges
Ownership Link Imaging (since 2024)
Website LDProducts.com

According to the company, Ld Products has shipped more than 20 million orders since its inception, with a product catalogue comprising thousands of cartridge types.3

History

Founding and early years

Ld Products was established in 1999 by Aaron Leon during his studies at USC. The concept originated after Leon observed advertisements for aftermarket printer cartridges and identified printer consumables as a category well-suited to online retail.4 Initially, the operation was extremely small; inventory was stored at Leon’s parents’ home and later in a friend’s bedroom, with orders packed manually and taken to the post office.5

A significant early challenge involved convincing consumers that aftermarket cartridges were a legitimate alternative to those produced by printer manufacturers, as compatible and remanufactured options were far less familiar to the general public at the time.6

Expansion

Throughout the 2000s and 2010s, Ld Products grew in tandem with the wider e-commerce sector. The company built its value proposition on three pillars: lower prices than OEM cartridges, rigorous quality control and compatibility, and online convenience paired with customer service. By its 20th anniversary in 2019, Ld Products reported offering over 9,000 cartridge types and employing more than 200 staff across several states.7

By 2023, the company stated it had surpassed 20 million customer orders and offered more than 10,000 distinct printer cartridges.8

Acquisition by Link Imaging

In 2024, LDProducts.com was purchased by Link Imaging. The company’s ‘About Us’ page confirms this acquisition, noting that the change facilitated a wider product selection and access to warehouses closer to customers.9 This corporate transition was further evidenced in 2025 when a public-sector contract was assigned from Ld Products, Inc. to Link Imaging, Inc., doing business as Ld Products.10 Despite this change in ownership, the consumer-facing brand continues to operate as Ld Products.

Products and services

While originally known primarily for printer cartridges, the Ld Products catalogue has expanded significantly.

Printer cartridges

Core offerings include compatible and remanufactured ink and toner cartridges, genuine OEM cartridges, high-yield options, multi-packs, and refill-related products. The company supplies cartridges compatible with major printer brands including HP, Canon, Epson, Brother, Lexmark, Xerox, Samsung, Dell, Konica Minolta, and OKI.1112

Office supplies

The retailer has diversified into general office products, positioning itself as a comprehensive office-supply vendor rather than solely an ink-and-toner specialist. Categories now include printer and photo paper, pens, Post-it notes, binders, folders, cleaning and breakroom supplies, technology accessories, cables, storage products, 3D-printing supplies, and office furniture.13

LD Brand

A central component of the business is the proprietary LD Brand. These are aftermarket cartridges designed to function with printers from manufacturers such as HP, Canon, Epson, and Brother, but they are not produced by those manufacturers. Ld Products positions LD Brand items as a lower-cost alternative to OEM cartridges, stating they undergo testing for quality, performance, and page yield.14 The company claims customers can save up to 70% on office-supply costs in certain circumstances, with wholesale savings advertised at up to 85% versus OEM pricing, though these figures vary by product and purchasing situation.15

Cartridge classifications

Understanding the distinctions between cartridge types is fundamental to the Ld Products business model:

  • Compatible cartridge: A new cartridge manufactured by a third party rather than the printer manufacturer. For example, an LD cartridge for an HP printer is an aftermarket product designed to function with that specific machine.
  • Remanufactured cartridge: A unit that begins as a used original cartridge. It is cleaned, inspected, rebuilt, refilled, and tested for another cycle of use. Ld Products describes its remanufacturing process as including leak inspection, electrical testing, and print testing.16
  • OEM cartridge: Stands for Original Equipment Manufacturer. These are cartridges manufactured or supplied directly by the printer brand. Ld Products sells OEM products alongside aftermarket options to provide consumer choice.17

Business model and channels

Ld Products operates fundamentally as an e-commerce retailer competing in the aftermarket consumables market. Unlike traditional printer manufacturers that rely on proprietary hardware-cartridge ecosystems, Ld Products competes on price, compatibility, selection, convenience, warranty, and availability. The core model involves supplying compatible or remanufactured cartridges to printer owners at a lower price point than OEM equivalents.

Channel Partner Division

The company maintains a Channel Partners Division (CPD) serving dealers and resellers who purchase printer supplies for business customers. Offerings include dealer pricing, sales training, digital marketing assistance, demand-generation services, and distribution support. One key product line for this segment is the LD Gold Line, positioned as a premium aftermarket alternative for resellers.1819

Business and government sales

Ld Products markets to organisations with high-volume printing requirements, including state and local governments, schools, public agencies, and institutional buyers. These customers can purchase in bulk, with the company emphasising reduced total printing costs compared to OEM cartridges.20 Dedicated government sales operations support these accounts.

Quality assurance and guarantees

Quality control is central to the company’s strategy given the competitive nature of the aftermarket sector. Ld Products states its cartridges are tested for print quality, reliability, page yield, compatibility, electrical functionality, leakage, and overall performance, using standardised testing methods and screened suppliers. Consequently, the company positions itself at the premium end of the aftermarket rather than competing solely on the lowest possible price.

To address historical consumer concerns regarding third-party cartridges, Ld Products offers a lifetime 100% satisfaction guarantee on LD-branded compatible and remanufactured products. Under current policy, the company may replace defective products or issue refunds, aiming to reduce the perceived risk of choosing non-OEM alternatives.21

Environmental sustainability

Environmental considerations have historically formed part of the brand’s identity. The company promotes remanufacturing as a means to reuse cartridge shells and components, thereby reducing plastic waste associated with new manufacturing.22 Additionally, the company’s former Long Beach headquarters and fulfilment facility received Platinum LEED certification under the U.S. Green Building Council’s 2009 standards, featuring reclaimed water systems, recycled packaging materials, energy-efficient lighting, and automated conveyor systems.23

Technology and platform

As a digital-native retailer, Ld Products relies heavily on e-commerce infrastructure. Key features include an Ink & Toner Finder tool allowing searches by printer manufacturer, family, and model, which is critical given the high specificity of cartridge compatibility. Other technological capabilities include large product databases, automated fulfilment, bulk purchasing options, multiple fulfilment locations, and same-day order processing for qualifying orders.

Reputation and recognition

Ld Products has cited recognition for customer service and e-commerce operations, including multiple BizRate Circle of Excellence awards and acknowledgement from Stella Service.24 However, third-party reputation metrics present a mixed picture. The Better Business Bureau profile for Ld Products, Inc. has previously shown an F rating and noted a lack of BBB accreditation due to unresolved complaints. As a private company, Ld Products does not publish audited financial statements, though historical materials indicated annual sales approaching $100 million during earlier growth periods. Reported figures such as 20 million orders and 10,000+ products should be treated as company-stated metrics rather than independently verified statistics.

Industry context and competition

Ld Products operates in a highly competitive landscape comprising OEM manufacturers, large office-supply retailers, online marketplaces, independent cartridge retailers, and other remanufacturers. The fundamental industry tension exists between OEM cartridges, which generate significant revenue for printer manufacturers, and aftermarket alternatives offering lower prices.25

Printer manufacturers have historically employed technical measures such as authentication chips, firmware updates, encryption, proprietary designs, and patents to protect their consumables businesses.26 These measures make compatibility a critical operational focus for aftermarket retailers like Ld Products.

Timeline of milestones

  • 1999: Founded by Aaron Leon while attending USC.27
  • Early 2000s: Expansion of online cartridge business and consumer education regarding aftermarket options.
  • 2000s–2010s: Rapid growth in product catalogue, warehouse operations, and customer base.
  • 2010s: Diversification into paper, office supplies, and B2B/reseller programmes.
  • 2019: 20th anniversary marked with reports of 9,000+ cartridge types and 200+ employees.28
  • 2023: Surpassed 20 million cumulative orders.29
  • 2024: LDProducts.com acquired by Link Imaging.
  • 2025: Public contract assignment reflects transition to Link Imaging, Inc. doing business as Ld Products.30
  • 2026: Continues operation as an online printer-supplies and office-products retailer under Link Imaging ownership.

References

  1. LD Media Kit – LD Products
  2. LD Products Celebrates 20 Million Orders Delivered Milestone
  3. About Us – LD Products
  4. LD Difference – LD Products – LD Products
  5. LD Products Turns 20! – Printer Guides and Tips from LD Products
  6. ADDENDUM NO. 1 TO TIPS CONTRACT 240402 OFFICE AND SCHOOL SUPPLIES,
  7. Printer Ink Cartridges and Printer Toner Cartridges – Lowest Prices! – LD Products
  8. Bulk Printer Ink and Toner Cartridge Supplier | Wholesale – LD Products
  9. The Differences Between OEM, Remanufactured and Compatible Printer Cartridges
  10. LD Products – Government – LDproducts.com provides affordable and discount printer ink and laser toner to businesses and consumers worldwide. Printer Inkjet Cartridges, Printer Ink Cartridge Refill Kits, Laser Toner Cartridges and many more printer supplies. Providing supplies for printer brands like Dell, Epson, Cannon, HP, Brother, Xerox, Samsung and many more.
  11. About – LD Products
  12. FAQs Channel Chat – LD Products
  13. LD Products, Inc. | LinkedIn
  14. Returns – LD Products
  15. About Us – LD Products
  16. LD Products, Inc. | BBB Business Profile | Better Business Bureau
  17. Link Imaging, LLC Details
  18. Consumers Angered by Forced Change to HPĀ® Printers – Printer Guides and Tips from LD Products
  19. Customer Support | About LDProducts | Contact Us – LD Products
  20. Corbel Capital Partners — LD Products
  21. LD Products Turns 20! – Printer Guides and Tips from LD Products
  22. LD Products Turns 20! – Printer Guides and Tips from LD Products
  23. LD Products Celebrates 20 Years of Printing Expertise
  24. LD Products Announces a New Logo and Package Design
  25. LD PRODUCTS Trademark of LD Products, Inc. – Registration Number 3492006 – Serial Number 77373406 :: Justia Trademarks
  26. LD Trademark of LD Products, Inc. – Registration Number 3492005 – Serial Number 77373386 :: Justia Trademarks
  27. LD Trademark of LD Products, Inc. – Registration Number 3306069 – Serial Number 77089160 :: Justia Trademarks
  28. Application for Ld Products
  29. LD PRODUCTS – LD Products, Inc. Trademark Registration
  30. Printer Ink Cartridges and Printer Toner Cartridges – Lowest Prices! – LD Products
This profile was compiled with AI assistance and reviewed before publishing. How we use AI

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