The company’s Singapore registration identifies Furry’s Kitchen Pte. Ltd. as an exempt private company incorporated on 25 February 2016, with prepared-meal manufacturing as its principal business activity and pet-related retail as a secondary activity.

Furry’s Kitchen emerged in Singapore’s growing fresh-pet-food market with a focus on replacing conventional, highly processed feeding routines with freshly prepared meals. Its early positioning emphasized cooking pet food in small batches, using ingredients sourced from suppliers that also serve restaurants in Singapore. 1

The company’s trademark was recorded in Singapore in 2016, including services relating specifically to the preparation and cooking of animal food. 2

Over time, the brand expanded beyond its original cooked-food proposition into a broader pet-wellness range. Its current catalogue includes fresh meals for both dogs and cats, air-dried treats, bone broths, care products and pet-related books.

Furry’s Kitchen has also received coverage in Singapore’s pet-food market. In 2025, CNA Lifestyle included the company in a feature examining cooked pet-food options available in Singapore.

The central idea behind Furry’s Kitchen is that pet food should be made with ingredients that owners can recognize and understand.

The company says its meals are made without preservatives, additives, fillers or animal by-products, and that it uses high-quality proteins sourced from suppliers serving Singapore restaurants. Meals are prepared by hand in small batches and gently cooked.

Its stated goal is particularly centered on pet health and welfare. The brand describes its approach as using fresh, natural ingredients while developing and adjusting formulations alongside qualified veterinarians using scientific literature.

The brand’s own philosophy can be summarized as:

Fresh ingredients + recognizable proteins + gentle cooking + veterinary input + convenient delivery.

Freshly cooked dog food

Dog food is the core of Furry’s Kitchen’s product range.

The current catalogue includes recipes based on both familiar and less-common animal proteins. Examples include:

• Chicken
• Beef
• Pork
• Duck
• Fish/salmon
• Turkey
• Lamb
• Venison
• Kangaroo
• Crocodile

Recipes combine the principal protein with ingredients such as vegetables, grains or other plant ingredients. Current examples include Beef & Sweet Potato, Chicken & Brown Rice, Duck & Potato, Venison & Pumpkin, Kangaroo & Oat, and Crocodile & Quinoa.

The use of single or clearly identifiable animal proteins is an important part of the brand’s positioning, particularly for owners who want greater visibility over what their pets are eating.

Freshly cooked cat food

Furry’s Kitchen also produces freshly cooked food for cats.

Its current cat-food range includes recipes based around proteins such as:

• Chicken
• Beef
• Duck

Bone broth

The brand offers TrueBone bone broths as an additional product category.

Current varieties include broths made with:

• White fish
• Crocodile
• Lamb

These products are positioned as additions to a pet’s regular meal rather than necessarily being the primary diet. 3

Air-dried treats

Furry’s Kitchen’s treat range consists largely of single-protein air-dried treats.

Examples include:

• Chicken Breast Air-Dried Treats
• Duck Breast Air-Dried Treats
• Pork Loin Air-Dried Treats
• Beef Liver Air-Dried Treats

The company states that these treats contain no added preservatives, additives, hormones or antibiotics.

Pet care

Beyond food, Furry’s Kitchen sells products for everyday pet care, including items aimed at skin, coat and hygiene maintenance.

One of Furry’s Kitchen’s strongest differentiators is its emphasis on ingredient transparency.

The company says it uses ingredients from SFA-certified suppliers and describes its proteins as coming from the same suppliers that provide meat to restaurants in Singapore.

It also explicitly says its recipes do not contain:

• By-products
• Fillers
• Preservatives
• Additives

This positioning places Furry’s Kitchen within the broader freshly cooked / minimally processed pet-food segment rather than the conventional dry-kibble market.

Furry’s Kitchen says its formulations have been reviewed and adjusted with qualified veterinarians using current scientific literature.

An important nuance is that the company’s nutritional philosophy does not simply claim that every individual fresh-food meal must independently constitute a complete diet. Its website discusses a “balance-over-time” approach for owners who provide appropriately formulated variety in their pets’ diets.

This is an area where pet owners should distinguish between the company’s general nutritional philosophy and the specific nutritional requirements of an individual animal; dietary decisions for pets with medical conditions or special nutritional requirements are best discussed with a veterinarian.

According to Furry’s Kitchen, its production facility is AVS-certified, with annual inspections. The company also says it obtains ingredients from SFA-certified suppliers.

The brand describes its manufacturing process as:

Ingredient sourcing → small-batch preparation → gentle cooking → vacuum sealing → freezing → delivery

Its packaging uses vacuum bags, and because the meals do not contain preservatives, the company instructs customers to freeze them promptly after delivery.

Furry’s Kitchen operates primarily through a direct-to-consumer online model.

Customers can order meals through its website and have them delivered in Singapore. The company currently states that delivery takes place Tuesday through Saturday, with orders over $60 qualifying for free delivery.

It also offers subscription arrangements for selected meals. Customers can choose recurring intervals such as 7, 14, 21 or 28 days, allowing regular pet-food deliveries without having to place every order manually.

Furry’s Kitchen sits at the intersection of several trends in modern pet care:

Humanization of pets — treating dogs and cats increasingly as family members whose food deserves attention similar to human food.

Fresh-food movement — emphasizing freshly prepared food rather than relying exclusively on conventional dry or highly processed diets.

Ingredient transparency — clearly identifying proteins and avoiding ingredients that the brand considers unnecessary.

Functional variety — providing different proteins, broths and treats so owners can vary their pets’ diets.

Convenience — combining fresh-food preparation with frozen storage, online ordering and home delivery.

In Singapore’s increasingly competitive fresh-pet-food sector, Furry’s Kitchen differentiates itself particularly through its small-batch cooking, variety of proteins—including exotic proteins such as kangaroo and crocodile—and veterinarian-reviewed formulations. CNA Lifestyle similarly highlighted these characteristics when covering the Singapore cooked-pet-food market.

The name “Furry’s Kitchen” communicates the company’s basic proposition very directly: a kitchen dedicated to preparing food for one’s furry companions.

Its brand language frequently uses terms such as “pawrents,” “belly-happy,” “fresh,” “natural,” “wholesome” and “furry family member.” This gives the company a warm, approachable consumer identity rather than presenting itself purely as a veterinary or nutritional brand.

The company’s stated overarching goal is to make pets’ “bellies happy” while supporting a healthier and longer life through a simple, wholesome diet.

Furry’s Kitchen is a Singapore-focused brand, with its production and delivery operations centered on the Singapore market.

It has also developed relationships with other pet businesses. For example, Urban Paws describes offering Furry’s Kitchen meals to daycare and boarding dogs through pre-orders and carrying the brand’s air-dried treats.

The company is therefore not exclusively an online food retailer; its products have also appeared through selected pet-care and pet-service businesses.

The legal company behind the brand is Furry’s Kitchen Pte. Ltd.

Available Singapore company records list:

• UEN: 201604750R
• Incorporation date: 25 February 2016
• Company type: Exempt Private Company Limited by Shares
• Status: Live company
• Registered address: 200 Pandan Loop, #09-09, CT Foodchain, Singapore 128388
• Principal business activity: Manufacture of prepared meals and dishes / cooked pet food
• Website: furryskitchen.sg

It also explicitly says its recipes do not contain:

• By-products
• Fillers
• Preservatives
• Additives

The company’s current contact information lists its operating hours as Monday–Friday, 8am–5pm, excluding public holidays, with delivery Tuesday–Saturday.

Furry’s Kitchen is a Singapore pet-food brand founded in 2016 that specializes in freshly cooked meals for dogs and cats. Its proposition is built around small-batch cooking, recognizable ingredients, identifiable animal proteins, no preservatives/additives/fillers in its stated recipes, veterinarian involvement in formulation, and convenient frozen delivery.

What makes the brand particularly distinctive is its combination of fresh-food preparation and an unusually broad protein selection, ranging from conventional chicken and beef to venison, kangaroo and crocodile. It has subsequently expanded into treats, bone broths and pet-care products, positioning itself not merely as a pet-food manufacturer but as a broader pet-wellness brand.

1. FURRY’S KITCHEN PTE. LTD. (201604750R) – Singapore Company
2. FURRY’S KITCHEN PTE. LTD. (201604750R) – COOKED FOOD FOR PETS – Singapore Company
3. Collections – Furry’s Kitchen