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About GIANXI

GIANXI is a Chinese consumer housewares and kitchenware brand best known for its insulated drinkware, glassware, tea accessories and everyday household products. While the brand primarily serves the domestic Chinese market, it also exports products internationally through e-commerce platforms and retail partners. GIANXI is associated with Zhejiang Tianxi Network Technology Co., Ltd., a subsidiary of Tianxi Holding Group Co., Ltd., an established manufacturer of household goods in China.1

Overview

Item Details
Brand Name GIANXI
Chinese Name 天喜 (Tianxi) / GIANXI
Industry Housewares, Kitchenware, Drinkware
Founded Brand operation began in 2013
Parent Company Tianxi Holding Group Co., Ltd.
Operating Company Zhejiang Tianxi Network Technology Co., Ltd.
Headquarters Jinyun County, Lishui, Zhejiang Province, China
Products Vacuum flasks, thermos bottles, glass cups, tea sets, cookware, kitchen tools, home products
Markets China and international export markets

History

Commercial operations for GIANXI are managed by Zhejiang Tianxi Network Technology Co., Ltd., which was established in 2013 as the e-commerce and brand management subsidiary of Tianxi Holding Group. The company was created to integrate product development, brand marketing, online retail, logistics and distribution. Unlike its parent company, which focuses heavily on manufacturing, Zhejiang Tianxi Network Technology manages GIANXI as a consumer-facing retail brand across major online marketplaces.2

Parent Company

Tianxi Holding Group Co., Ltd. is a Chinese manufacturing company founded in 2000. Its manufacturing operations encompass stainless-steel household products, drinkware, kitchen utensils, small home appliances, glassware and metal daily-use products. Through the GIANXI brand, the company has expanded from traditional manufacturing into nationwide e-commerce.3

Products

GIANXI offers a broad range of household and kitchen products. Trademark filings cover household utensils, porcelain, glassware, insulated food containers and related kitchen items.4

Drinkware

  • Vacuum insulated bottles
  • Thermos flasks
  • Stainless-steel water bottles
  • Glass tumblers
  • Tea mugs
  • Sports bottles

Tea & Coffee Accessories

  • Glass teapots
  • Tea infusers
  • French presses
  • Tea sets
  • Coffee servers

Kitchenware

  • Mixing bowls
  • Food containers
  • Cooking utensils
  • Graters
  • Kitchen gadgets
  • Measuring tools

Household Products

  • Storage containers
  • Daily-use accessories
  • Glass serving ware
  • Dining products

Manufacturing

GIANXI products are manufactured through the Tianxi manufacturing network in Zhejiang Province. The company combines product design, manufacturing, quality inspection, warehousing and distribution within an integrated model that supports large-scale production for both domestic sales and export.5

Sales Channels

GIANXI products are sold through major Chinese e-commerce platforms, including Tmall, JD.com, Pinduoduo, Douyin, Vipshop and Suning. The company also works with more than 100 distributors throughout China while exporting selected products to overseas markets.6

Brand Positioning

GIANXI positions itself as a practical lifestyle brand focused on everyday household convenience, modern kitchen solutions, healthy beverage consumption and affordable home essentials. Its products emphasise functional design, durable materials, vacuum insulation technology, heat-resistant glass and modern aesthetics. The brand is particularly recognised for its insulated bottles, glass cups and tea-related products.

Trademark

The GIANXI trademark has been registered in multiple jurisdictions for household and kitchen products. Coverage includes beverage glassware, kitchen utensils, thermally insulated containers, household containers, porcelain, glass products and cleaning accessories. The United States trademark application lists Zhejiang Tianxi Network Technology Co., Ltd. as the applicant.2

International Presence

Although GIANXI is primarily known in China, its products are widely available internationally through cross-border e-commerce and online marketplaces. The brand’s product categories are designed for both domestic consumers and export customers, supported by the manufacturing capabilities of Tianxi Holding Group.7

Product Categories

  • Vacuum flasks
  • Insulated bottles
  • Stainless-steel cups
  • Glass mugs
  • Tea cups
  • Tea sets
  • Glass teapots
  • Coffee presses
  • Kitchen utensils
  • Food containers
  • Dining accessories
  • Household storage products

Corporate Information

  • Company: Tianxi Holding Group Co., Ltd.
  • Operating Brand Company: Zhejiang Tianxi Network Technology Co., Ltd.
  • Headquarters: Jinyun County, Lishui, Zhejiang Province, China
  • Industry: Household products, kitchenware, drinkware, consumer goods
  • Founded: Parent company (2000); GIANXI brand operations managed through Zhejiang Tianxi Network Technology since 2013.8

References

This profile was compiled with AI assistance and reviewed before publishing. How we use AI

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