About GIANXI
GIANXI is a Chinese consumer housewares and kitchenware brand best known for its insulated drinkware, glassware, tea accessories and everyday household products. While the brand primarily serves the domestic Chinese market, it also exports products internationally through e-commerce platforms and retail partners. GIANXI is associated with Zhejiang Tianxi Network Technology Co., Ltd., a subsidiary of Tianxi Holding Group Co., Ltd., an established manufacturer of household goods in China.1
Overview
| Item | Details |
|---|---|
| Brand Name | GIANXI |
| Chinese Name | 天喜 (Tianxi) / GIANXI |
| Industry | Housewares, Kitchenware, Drinkware |
| Founded | Brand operation began in 2013 |
| Parent Company | Tianxi Holding Group Co., Ltd. |
| Operating Company | Zhejiang Tianxi Network Technology Co., Ltd. |
| Headquarters | Jinyun County, Lishui, Zhejiang Province, China |
| Products | Vacuum flasks, thermos bottles, glass cups, tea sets, cookware, kitchen tools, home products |
| Markets | China and international export markets |
History
Commercial operations for GIANXI are managed by Zhejiang Tianxi Network Technology Co., Ltd., which was established in 2013 as the e-commerce and brand management subsidiary of Tianxi Holding Group. The company was created to integrate product development, brand marketing, online retail, logistics and distribution. Unlike its parent company, which focuses heavily on manufacturing, Zhejiang Tianxi Network Technology manages GIANXI as a consumer-facing retail brand across major online marketplaces.2
Parent Company
Tianxi Holding Group Co., Ltd. is a Chinese manufacturing company founded in 2000. Its manufacturing operations encompass stainless-steel household products, drinkware, kitchen utensils, small home appliances, glassware and metal daily-use products. Through the GIANXI brand, the company has expanded from traditional manufacturing into nationwide e-commerce.3
Products
GIANXI offers a broad range of household and kitchen products. Trademark filings cover household utensils, porcelain, glassware, insulated food containers and related kitchen items.4
Drinkware
- Vacuum insulated bottles
- Thermos flasks
- Stainless-steel water bottles
- Glass tumblers
- Tea mugs
- Sports bottles
Tea & Coffee Accessories
- Glass teapots
- Tea infusers
- French presses
- Tea sets
- Coffee servers
Kitchenware
- Mixing bowls
- Food containers
- Cooking utensils
- Graters
- Kitchen gadgets
- Measuring tools
Household Products
- Storage containers
- Daily-use accessories
- Glass serving ware
- Dining products
Manufacturing
GIANXI products are manufactured through the Tianxi manufacturing network in Zhejiang Province. The company combines product design, manufacturing, quality inspection, warehousing and distribution within an integrated model that supports large-scale production for both domestic sales and export.5
Sales Channels
GIANXI products are sold through major Chinese e-commerce platforms, including Tmall, JD.com, Pinduoduo, Douyin, Vipshop and Suning. The company also works with more than 100 distributors throughout China while exporting selected products to overseas markets.6
Brand Positioning
GIANXI positions itself as a practical lifestyle brand focused on everyday household convenience, modern kitchen solutions, healthy beverage consumption and affordable home essentials. Its products emphasise functional design, durable materials, vacuum insulation technology, heat-resistant glass and modern aesthetics. The brand is particularly recognised for its insulated bottles, glass cups and tea-related products.
Trademark
The GIANXI trademark has been registered in multiple jurisdictions for household and kitchen products. Coverage includes beverage glassware, kitchen utensils, thermally insulated containers, household containers, porcelain, glass products and cleaning accessories. The United States trademark application lists Zhejiang Tianxi Network Technology Co., Ltd. as the applicant.2
International Presence
Although GIANXI is primarily known in China, its products are widely available internationally through cross-border e-commerce and online marketplaces. The brand’s product categories are designed for both domestic consumers and export customers, supported by the manufacturing capabilities of Tianxi Holding Group.7
Product Categories
- Vacuum flasks
- Insulated bottles
- Stainless-steel cups
- Glass mugs
- Tea cups
- Tea sets
- Glass teapots
- Coffee presses
- Kitchen utensils
- Food containers
- Dining accessories
- Household storage products
Corporate Information
- Company: Tianxi Holding Group Co., Ltd.
- Operating Brand Company: Zhejiang Tianxi Network Technology Co., Ltd.
- Headquarters: Jinyun County, Lishui, Zhejiang Province, China
- Industry: Household products, kitchenware, drinkware, consumer goods
- Founded: Parent company (2000); GIANXI brand operations managed through Zhejiang Tianxi Network Technology since 2013.8
References
- 天喜GIANXI品牌介绍-天喜保温壶_保温杯-买购APP
- GIANXI Trademark Application of Zhejiang Tianxi Network Technology Co.,Ltd. – Serial Number 90829293 :: Justia Trademarks
- 天喜GIANXI简介-天喜保温壶-十大品牌网CNPP
- Intellectual Property Center, 28 Upper McKinley Rd.
- 天喜GIANXI品牌介绍-天喜保温壶_保温杯-买购APP
- 「GIANXI品牌」GIANXI是哪个国家的品牌-什么档次,怎么样-排行榜123网
- 品牌详情
- 「GIANXI品牌」GIANXI是哪个国家的品牌-什么档次,怎么样-排行榜123网


