Holistic Way is a Singapore-born health and wellness supplement brand operated by JR Life Sciences Pte Ltd. The brand focuses on vitamins, minerals, nutritional supplements, beauty-from-within products, probiotics, and other natural or functional wellness items. Holistic Way positions itself around the philosophy that health should be approached as a long-term, whole-person journey rather than through single-product treatments.

Early Beginnings (2007)

The origins of Holistic Way are tied to its founder, Ricky Ong, who had spent over two decades in the health-supplement industry before establishing his own company. Prior to founding JR Life Sciences, Ong worked at Cambert, a health-supplement and skincare importer/distributor, where he rose from sales representative to Regional Operations Manager and Country Manager for Singapore. This role provided him with extensive experience in distribution, retail, and consumer trends within the health-and-wellness sector.

In 2007, Ong established JR Life Sciences Pte Ltd with a team of five employees. Initially, the company focused on importing and distributing established supplement brands, including Holista and Webber Naturals.

Launch of Holistic Way (2009)

After solidifying its distribution business, JR Life Sciences began developing proprietary brands. Holistic Way was launched in 2009 with the objective of creating health supplements that combined natural ingredients with a consumer-focused approach to wellness. This strategic shift transformed JR Life Sciences from primarily a distributor into a company with significant proprietary-brand operations.

Ricky Ong serves as the central figure behind the brand. Unlike many entrepreneurs who enter the market without prior industry experience, Ong accumulated more than 40 years of experience in the health-food industry, including over 20 years at Cambert 1. His entrepreneurial philosophy emphasizes natural health, long-term wellness, and the accessibility of quality supplements.

Under Ong’s leadership, JR Life Sciences grew from its original five-person team to more than 100 employees 1. In 2024, Ong received the Entrepreneur of the Year award at the Rotary Singapore-ASME awards, highlighting his profile as the founder driving the company’s growth 1.

The name “Holistic Way” reflects the brand’s underlying philosophy: wellness involves multiple aspects of life and health, rather than addressing a single problem. The company describes its approach through the progression: Harmony → Health → Life → Quality. Holistic Way views wellness as a lifelong journey, positioning its products as tools to support individuals at different stages of life 1.

This broad philosophy explains the diversity of the brand’s catalogue, which covers everyday wellness needs ranging from traditional vitamins to beauty and healthy ageing solutions.

Holistic Way maintains an extensive supplement portfolio. Current product ranges include:

• Vitamins & Minerals: Multivitamins and individual vitamin/mineral supplements.
• Omega & Essential Fatty Acids: Omega-3 and other fatty acid products targeting cardiovascular, brain, skin, and general wellness.
• Gut Health: Probiotics and digestive-health products, representing a major category for the brand.
• Immunity: Supplements designed to support normal immune function.
• Eye Health: Formulations such as Super Lutein, combining lutein, zeaxanthin, and antioxidants.
• Bone & Joint Health: Products containing calcium, glucosamine, MSM, and collagen.
• Beauty & Healthy Ageing: A distinctive category featuring collagen, placenta-related products, hair supplements, and other “beauty from within” items.
• Sleep & Mood: Melatonin-based products and relaxation aids.
• Advanced/Functional Supplements: Newer categories including NMN (Bio-NMN) and gender-specific formulations.

Notable products associated with the brand include Super Lutein, Probiotic 75 Billion, Omega 3-6-9, Joint Collagen, Glucosamine + MSM, Calcium Magnesium Zinc, Deer Placenta, Royal Imperial Lingzhi Blend, Melatonin, Bio-NMN, and Hair Food.

The company’s website groups these products into categories such as Beauty, Bone & Joint, Gut & Detox, Immunity & Eye, Omega-3 Fish Oil, and Sleep & Mood 2.

Although Holistic Way is a Singapore brand, its manufacturing processes are global. The company states that its products are manufactured in countries including Canada, New Zealand, and Taiwan, among others 1.

Key distinctions regarding production:

• Brand Origin: Singapore.
• Manufacturing Location: International facilities depending on the specific product.
• Standards: The company asserts that its manufacturing follows GMP (Good Manufacturing Practice) certification standards 1.

A significant competitive advantage for Holistic Way is its extensive physical retail network in Singapore. The brand is available through major pharmacy, health & beauty, and department-store channels, including:

• Guardian
• Watsons
• Unity
• Welcia-BHG
• Nature’s Farm
• Metro
• Mustafa Centre
• OG
• Venus Beauty
• Skin Belief
• Airport Pharmacy at Changi Airport Terminal 4
• Robinsons Online

Additionally, the brand distributes through international e-commerce channels 1. This widespread visibility distinguishes Holistic Way from smaller, online-only supplement startups.

Holistic Way has established itself as one of the most prominent home-grown supplement brands in Singapore. The company describes itself as “Singapore’s No. 1 Vitamin, Mineral & Health Supplement Brand”, citing NielsenIQ data for the Singapore modern-trade VMHS market for the 12-month periods ending March 2024, 2025, and 2026 1. Third-party industry material notes the brand’s presence across hundreds of retail counters with more than 100 products.

It is important to note that this ranking refers to specific market-share metrics under particular methodologies, rather than an objective assessment of product efficacy across all categories.

Holistic Way and JR Life Sciences have received various industry and consumer awards, including:

• Enterprise 50 (2023)
• Superbrands Singapore (2022–2025)
• Influential Brands (2021, 2023–2024)
• Reader’s Digest Trusted Brand Gold (2024)
• Great Place to Work
• Entrepreneur of the Year (2024)
• Singapore Prestige Brand Award
• SME Awards
• Brands For Good

The company also reports receiving retailer-specific recognition for individual products 1.

The corporate structure involves three distinct layers:

1. JR Life Sciences Pte Ltd: The operating company founded by Ricky Ong in 2007.
2. Holistic Way: The flagship proprietary brand launched in 2009.
3. Product Ranges: Individual lines under the Holistic Way umbrella.

JR Life Sciences also manages other brands and distribution relationships. Its portfolio has included the distribution of brands such as Webber Naturals, Holista, DrXin, Holisticare, and SHAPE-TEA 3. Therefore, Holistic Way is not synonymous with the entire JR Life Sciences business.

The development of Holistic Way can be categorized into four phases:

1. Distribution (2007–2008): Establishing JR Life Sciences as an importer/distributor.
2. Own-Brand Development (2009 onward): Launching Holistic Way as a proprietary brand.
3. Expansion (2010s): Broadening the range beyond basic vitamins to include probiotics, fish oil, eye health, joint health, beauty, and sleep aids.
4. Premium/Advanced Wellness (2020s): Introducing products aimed at beauty, healthy ageing, and functional nutrition trends, such as Premium Gold, Adult Gummies, Bio-Elixir, and Bio-NMN 1.

Holistic Way represents a major Singapore-origin, mainstream-premium health supplement brand that evolved from the country’s supplement distribution industry. Its growth strategy involved leveraging distribution expertise to develop proprietary products, securing wide retail placement, and gradually expanding into premium beauty and functional wellness categories. Key characteristics defining the brand include its Singapore heritage, extensive retail distribution, broad product portfolio, and strong consumer recognition.

1. The Holistic Way
2. Holistic Way Brand Landing Page
3. JR Life Sciences (Holistic Way