Homiest Living is a Malaysian furniture company headquartered in Johor Bahru, Johor. The brand specializes in modern and contemporary home furniture, including sofas, dining sets, coffee tables, TV consoles, lounge chairs, cabinets, and bed frames. Established in 2018, the company positions itself as a provider of well-designed, quality furniture at accessible prices 1.

The brand has cultivated a significant customer base among homeowners in both Johor Bahru and Singapore. This presence is largely supported by its geographical proximity to Singapore and its provision of cross-border delivery and installation services.

Corporate Information

Note: Company registration details are sourced from Homiest Living’s official website.

Homiest Living began operations in 2018 in Johor Bahru. According to the company’s official narrative, the founding principle was to offer furniture that combines attractive design, good quality, and reasonable pricing, avoiding excessive markups.

The brand has expanded its physical footprint over time:

• 2018: Initial launch in Johor Bahru.
• 2022: Opening of the Mount Austin showroom.
• 2024: Opening of the Perling showroom.
• 2026: Addition of a second Taman Molek location.
• 2026: Listing of a Nusa Bestari location as “Coming Soon” on the company’s story page.

Currently, the company describes itself as operating five showrooms across Johor Bahru, although specific branch statuses may vary as new locations open.

Homiest Living operates in the mid-to-premium home-furniture segment, emphasizing contemporary aesthetics, material quality, and customization options. The company’s stated philosophy centers on the combination of Quality + Design + Service.

The brand aims to blend high-quality materials with local craftsmanship, focusing on design integrity, material selection, manufacturing standards, delivery logistics, and after-sales support. Rather than restricting itself to a single style, Homiest Living offers a range of products spanning modern designs to classic and vintage-inspired styles.

Product Range

The catalogue is broad, featuring individually named designs rather than generic models. Key product categories include:

• Seating: Sofas, push-back sofas, power recliner sofas, lounge chairs, bar chairs.
• Dining: Dining tables, extendable dining tables, natural-marble dining tables, dining chairs.
• Living Room: Coffee tables, side tables, TV consoles.
• Storage & Bedroom: Cabinets, shoe cabinets, bed frames.

Examples of specific product lines include the Radius, Plane, Willow, Verge, Varyn, and Valmere coffee tables. This curated approach distinguishes the brand from mass-market international furniture chains.

Customization Services

A key differentiator for Homiest Living is its customization capability. The company advertises custom-made furniture, particularly for sofas and bed frames, allowing customers to personalize dimensions and materials. This service is often utilized by homeowners undertaking renovations or furnishing apartments where standard sizes may not fit optimally. Customer reports indicate options for selecting fabric colours, table-top finishes, and base designs.

Although Homiest Living is a Malaysian entity, Singapore represents a critical market for the brand. The company explicitly promotes free delivery to Singapore, along with cross-border transportation and professional installation services. The business model leverages the close proximity between Johor Bahru and Singapore, enabling customers to visit physical showrooms in JB to inspect and test furniture before arranging cross-border delivery.

Corporate Registration in Singapore

Public corporate records indicate the existence of a separate entity, HOMIEST LIVING PTE. LTD., registered in Singapore. This company was incorporated on 18 July 2024, with Unique Entity Number (UEN) 202429302M and a principal activity classified as wholesale trade 23. It is noted that this Singaporean entity should not be automatically assumed to be identical to the Malaysian operating company without further corporate documentation.

Homiest Living maintains several showrooms in the Johor Bahru area. Singaporean customers frequently utilize these locations to view products in person.

Taman Molek — Headquarters

Address: No. 40, Jalan Molek 1/9, Taman Molek, 81100 Johor Bahru, Johor, Malaysia

Mount Austin

Address: No. 16, Jalan Kencana Emas 2/2, Taman Mount Austin, 81100 Johor Bahru, Johor, Malaysia

Perling

Address: No. 1, Jalan Sri Perkasa 1/3, Taman Tampoi Utama, 81200 Johor Bahru, Johor, Malaysia

Taman Molek — Second Branch

Address: No. 46, Jalan Molek 1/9, Taman Molek, 81100 Johor Bahru, Johor, Malaysia

Nusa Bestari

Address: No. 57, Jalan Bestari 12/2, Taman Nusa Bestari, 81200 Skudai, Johor Bahru, Malaysia
Status: Listed as “Coming Soon” on the company’s official site.

Beyond retail sales, Homiest Living emphasizes a full-service experience. Advertised services include:

• Custom-made furniture production.
• Delivery (including cross-border to Singapore).
• Professional installation.
• After-sales support.
• Material and design customization consultations.
• In-store showroom visits.

The company treats after-sales service as an integral part of its proposition, maintaining customer relationships beyond the point of sale.

Design Philosophy

The brand’s design language sits between modern, contemporary, and understated luxury. Key elements include clean lines, harmony between aesthetics and function, premium-looking materials, comfort, and customizable configurations. The philosophy posits that a home begins with quality, comfort, and character, defining design as a balance between beauty and utility.

For customers in Singapore, Homiest Living is positioned as a retailer bridging the gap between mass-market furniture and bespoke interior furnishing. The value proposition typically involves:

1. Showroom Experience: Physically testing furniture in Johor Bahru.
2. Contemporary Design: Access to modern, individually designed collections.
3. Customization: Ability to request modifications for specific spatial requirements.
4. Cross-Border Convenience: Integrated delivery and installation services to Singapore.

This model appeals particularly to those furnishing new condominiums, HDB flats, landed properties, or renovated homes who seek design-oriented furniture without ultra-luxury pricing. While some customers cite potential cost advantages compared to local Singapore retail options, final price comparisons must account for cross-border taxes, fees, delivery terms, warranty arrangements, and exchange rates.

The official Malaysian corporate name is Homiest Living Sdn. Bhd. (Registration No. 201901005321). The company presents itself as a Johor Bahru-based furniture business focused on expanding its showroom network and building customer relationships in the region.

1. Homiest Living
2. HOMIEST LIVING PTE. LTD.
3. HOMIEST LIVING PTE. LTD. (202429302M) – Singapore Company