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About MERAKEE Furniture&Living

Overview

MERAKEE Furniture&Living (also styled as MERAKEE Furniture & Living or Merakee Home) is a Singapore-based furniture and home-living brand focused on residential and commercial furniture, home décor, natural marble, sintered-stone furniture, and customization services. The brand positions itself as a one-stop furniture solution, covering design, product sourcing, customization, delivery/installation and warranty support. 1

The company operates as MERAKEE HOME PTE. LTD., a Singapore-registered exempt private company limited by shares. Public records identify its Unique Entity Number (UEN) as 202212142N, with an incorporation date of 8 April 2022. The listed primary business activity is furniture manufacturing, while online marketplaces are listed as a secondary activity.

While the legal entity was incorporated in 2022, MERAKEE’s own brand description states that its team has more than 10 years of experience in furniture marketing and product selection. This claim refers to the accumulated expertise of the business team rather than the age of the corporate entity itself.

Business Model and Positioning

MERAKEE Furniture&Living occupies a middle ground in the Singapore furniture market, sitting between conventional retail, online stores, and customization/project suppliers. Its stated service concept follows this sequence:

Design → Product → Customization → Delivery/Installation → Warranty

The company explicitly describes this as a “design-product-installation-warranty one stop service.” This model is particularly relevant for customers who require furniture adapted to specific home layouts rather than purchasing standard off-the-shelf items.

The brand serves both individual homeowners and interior-design/commercial projects. It states that it works with interior designers (IDs) as well as local and international customers. 3 A distinctive aspect of its positioning is customization; rather than selling only fixed designs, the company offers configurable dimensions, tabletop colors, finishes, materials, and leg/stand options across many products. Its website notes that the company is “good at customization” and welcomes commercial-project customization inquiries. 2

Corporate Information

Category Information
Brand name MERAKEE Furniture&Living
Other styling MERAKEE Furniture & Living; Merakee Home
Industry Furniture, home décor and interior furnishings
Market Singapore
Legal entity MERAKEE HOME PTE. LTD.
UEN 202212142N
Company incorporation 8 April 2022
Business status Live company
Primary registered activity Manufacture of furniture n.e.c.
Secondary activity Online marketplaces for goods
Website merakeehome.com
Warehouse 30 Loyang Way, #03-22, Singapore 508769
Customer contact +65 8128 8579
Business model Online retail + customization + project services

The company currently lists its operating and warehouse location at 30 Loyang Way, #03-22, Singapore 508769. The warehouse visits are conducted by appointment only.

Product Categories

MERAKEE maintains a broad catalog with hundreds of products divided into several major furniture and material categories.

Living Room

The living-room range includes sofas, electric sofas, sofa beds, armchairs, coffee tables, side tables, TV consoles, and storage/organization furniture. The sofa range features modular/sectional designs and multi-functional sofa beds, with some models emphasizing firm seating and flexible configurations.

Dining Room

Dining is a prominent category for MERAKEE. Offerings include dining tables, extendable dining tables, round dining tables, tables with Lazy Susans, dining chairs, dining benches, and dining sets. A recognizable product direction involves combining marble-look or sintered-stone tabletops with wood, stainless-steel, or aluminum-alloy bases.

Natural Marble and Stone

Natural stone constitutes another important part of the business. MERAKEE offers natural-marble products and customization for applications such as dining tables, coffee tables, side tables, and feature walls. The website distinguishes between natural marble and sintered stone, noting that some products are designed to reproduce a marble or travertine appearance using sintered stone.

TV Feature Walls

The brand provides TV feature-wall customization, including sintered-stone feature-wall products with installation. This service moves the company beyond standalone furniture into a more integrated interior-furnishing role.

Design and Material Characteristics

A clear characteristic of MERAKEE’s catalog is the use of stone-inspired surfaces combined with contemporary metal or wooden structures. Common material combinations include:

  • Sintered stone + stainless steel
  • Sintered stone + aluminum alloy
  • Sintered stone + solid ash wood
  • Natural marble + metal
  • PU leather + solid wood
  • Fabric upholstery + wood
  • High-density foam + fabric upholstery

For example, dining-table specifications may utilize a 12 mm sintered-stone tabletop with a stainless-steel stand or combine a 12 mm sintered-stone surface with a solid ash-wood stand. This results in a modern, contemporary, and material-focused aesthetic, particularly evident in their dining tables.

Customization Services

Customization is a key differentiator for MERAKEE. For certain dining tables, customers can select combinations of:

  • Tabletop color
  • Matte or glossy finish
  • Table dimensions
  • Shape
  • Extendable configuration
  • Leg/stand material
  • Leg/stand color
  • Wood finish

One model offers multiple tabletop sizes ranging from approximately 1.4 m to 2.4 m, while other extendable models allow expansion from one specified length to another. The company also advertises customized colors for some upholstered furniture. Consequently, MERAKEE’s products are characterized as configurable furniture rather than purely standardized mass-market items.

Additional Services

MERAKEE’s services extend beyond product sales to include:

  • Design and Product Sourcing: The company provides design and product solutions and collaborates with interior designers.
  • Custom Manufacturing: Many products are made according to customer-selected dimensions, colors, or configurations.
  • Delivery and Installation: Qualifying products include free bulky-item two-person delivery and in-home installation, though stairs are specifically excluded from the stated service.
  • Warehousing: Selected product listings advertise two months of free warehousing, assisting customers who need to coordinate furniture delivery with renovation or moving schedules.
  • Warranty: Warranty periods vary by product. Several current dining-table listings advertise a five-year warranty, while some dining-chair listings indicate three years. Customers should check warranties against individual product terms.

Retail Presence and Operations

MERAKEE operates its own online store at merakeehome.com and maintains a presence on Singapore’s major e-commerce marketplaces. The marketplace assortment mirrors much of the company’s own catalog, including dining tables, chairs, sofas, sofa beds, and coffee tables.

This suggests a hybrid retail strategy combining direct website sales, marketplace channels, and customization/project enquiries.

Customer Experience

Product pages generally provide detailed specifications, including dimensions, materials, available colors, and lead times. For customized furniture, the stated lead time is approximately four weeks. The purchasing process for customized items typically involves selecting the general tabletop type/size first, after which MERAKEE contacts the customer to finalize the exact tabletop color and issue an invoice.

Target Customers

MERAKEE serves several overlapping customer groups:

  • Homeowners: Individuals furnishing or renovating apartments, condominiums, and landed homes.
  • Renovating Customers: Those coordinating furniture purchases with interior renovations, utilizing customization and feature-wall services.
  • Interior Designers: The company explicitly states willingness to cooperate with IDs on home and commercial projects. 3
  • Commercial Clients: Commercial-project customization is welcomed, indicating the business extends beyond residential customers.

Geographic Focus

MERAKEE is clearly Singapore-focused in its public-facing operations, evidenced by its Singapore-registered corporate entity, local warehouse, SGD pricing, Singapore phone number, and delivery/installation services described for the local market. However, the company’s website notes that it has served international customers, although detailed breakdowns of overseas markets are not publicly provided.

Brand Identity

The name MERAKEE is used consistently across the product catalog, while Merakee Home appears in web presence and domain usage. The brand’s visual and product identity is broadly described as contemporary, minimalist, material-driven, modern residential, customizable, neutral/earth-toned, and stone-and-wood oriented. These characteristics align with suitability for modern apartments and landed homes.

Key Differentiators

Several characteristics distinguish MERAKEE in the market:

  1. Strong emphasis on customization: Many products can be configured regarding size, color, and material.
  2. Sintered stone as a core material: A significant proportion of the collection uses marble-look or stone-look sintered surfaces.
  3. Combination of furniture and interior solutions: The company sells loose furniture alongside TV feature walls and natural marble installations.
  4. One-stop service positioning: Design, product, installation, and warranty are presented as an integrated ecosystem. 1
  5. Omnichannel selling: Customers can purchase through the company’s website and various marketplace channels.

References

This profile was compiled with AI assistance and reviewed before publishing. How we use AI

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