About I-Running.SG
Overview
I-Running.SG (commonly styled as I-RUNNING.SG or I-Running.sg) is a Singapore-based retailer and e-commerce brand specializing in home exercise equipment. The company operates under the corporate entity CHEAP N DEAL PTE. LTD., with its domain registered on 19 February 2018.2 While the brand name suggests a focus on running, I-Running.SG offers a broad catalogue of fitness products, including treadmills, rowing machines, exercise bikes, strength-training equipment, and trampolines.
A key aspect of the business is its status as the official sole authorized distributor of Kingsmith in Singapore, the manufacturer known for the WalkingPad range of compact, foldable treadmills. This positioning allows the retailer to emphasize space-efficient fitness solutions suitable for urban living environments where space is limited.3
| Field | Information |
|---|---|
| Brand Name | I-Running.SG / I-RUNNING.SG |
| Country | Singapore |
| Industry | Fitness equipment / Sporting goods / E-commerce |
| Main Business | Retail and distribution of exercise equipment |
| Website | 1 |
| Notable Relationship | Official sole authorized distributor of Kingsmith in Singapore |
| Associated Company | CHEAP N DEAL PTE. LTD. |
| Domain Established | 19 February 2018 |
| Physical Presence | Ubi and Woodlands showrooms |
History and Development
The online presence of I-Running.SG dates back to at least 2018, when the domain i-running.sg was registered by CHEAP N DEAL PTE. LTD.2 In 2019, Singapore’s trademark journal recorded an application by the same company for the I-RUNNING.SG trademark, covering sports equipment. The trademark artwork features a stylized red geometric mark alongside the wordmark.2
Over time, the brand developed from a general fitness retailer into a significant player in the home gym market. A major milestone was securing the exclusive distribution rights for Kingsmith in Singapore. Although the name “I-Running” implies a specialization in running gear, the company’s actual business model encompasses a wide variety of cardio and strength-training products, reflecting a broader strategy focused on accessible home fitness.3
Products
I-Running.SG maintains a diverse product catalogue that extends well beyond conventional running machines. The inventory includes both proprietary I-Walk/I-Running branded items and external brands, particularly Kingsmith.
Treadmills
Treadmills form a core part of the offering. The range caters to various needs, from light walking to high-intensity running:
- Compact walking treadmills
- Foldable treadmills
- Electric and incline treadmills
- Heavy-duty models
- Kingsmith WalkingPad series
- I-Walk and I-Running branded units
WalkingPad and Kingsmith
The Kingsmith/WalkingPad line is one of the most distinctive segments of the catalogue. These products are marketed specifically for their suitability in Singapore’s urban housing environment, emphasizing foldability, compact storage, and the ability to fit under desks or beds. Current models promoted include the WalkingPad A1 Plus, C2, Z1/Z1R, R1 Pro, R2, R3 Hybrid+, Z3 Hybrid+, MX10, MX16, and X218.3
Rowing Machines
The retailer also sells rowing machines, including air-resistance and water-resistance models such as the Kingsmith WR3L, WM10, and WR20. These products are positioned as full-body workout tools that engage both upper and lower muscle groups while providing cardiovascular benefits.
Strength Training Equipment
For strength training, the catalogue includes dumbbells, weight benches, weight-training stations, and other accessories. These items are categorized alongside dedicated bench and dumbbell groups in the company’s shop interface.
Trampolines and Other Equipment
Indoor fitness trampolines are available, primarily marketed as low-impact cardiovascular exercises. Additional categories include exercise/spin bikes and various other home-workout accessories.
Showrooms and Physical Presence
In addition to its e-commerce operations, I-Running.SG operates physical showrooms in Singapore, allowing customers to view and test equipment before purchase.
Ubi Showroom
The East showroom is located at 62 Ubi Road 1, Oxley Bizhub 2, #10-12, Singapore 408734. It generally operates Monday through Saturday during morning and afternoon sessions, with closures on Sundays and public holidays. Local business listings indicate a customer rating of 4.6/5 based on reviews.
Woodlands Showroom
The North showroom is situated at 11 Woodlands Close, Woodlands 11, #10-22, Singapore 737853. Authorized-dealer information lists weekday and Saturday opening sessions for this location.
Distribution and Market Position
I-Running.SG functions as a multi-channel retailer combining direct-to-consumer e-commerce, physical showroom sales, and marketplace presence. Its role as the sole authorized distributor for Kingsmith in Singapore is central to its business model, providing it with access to a popular brand of compact fitness technology and enabling it to offer local warranty support through Kingsmith’s Singapore network.3
The brand positions itself around four main themes:
- Home Fitness: Equipment designed specifically for domestic use.
- Space Efficiency: Focus on foldable and compact designs suitable for apartments.
- Accessible Pricing: Offering a range from entry-level to premium equipment.
- Local Support: Providing distribution and after-sales service for international brands like Kingsmith.
This niche addresses the specific constraints of Singapore’s residential landscape, where space-saving fitness solutions are highly valued. By offering products that can be stored vertically or under furniture, I-Running.SG aligns its portfolio with the practical needs of local consumers.
