Jewel Coffee is a Singaporean specialty-coffee company and café brand established in 2011. The business has grown from a single café in the Central Business District (CBD) into a comprehensive coffee enterprise that includes retail cafés, local roasting, packaged beans and capsules, subscription services, wholesale distribution, workplace coffee solutions, equipment sales, and franchise operations.1

The company identifies Adrian Khong as the owner behind the original concept. According to its corporate history, the first shop opened at One Shenton Way in 2011 with the aim of making high-quality coffee accessible to both enthusiasts and newcomers.1

Founding

Jewel Coffee emerged during the development of Singapore’s modern specialty-coffee scene. Its initial location at One Shenton Way was designed primarily to serve CBD workers while introducing a more specialty-oriented approach to coffee consumption.

Rather than relying exclusively on a conventional house blend, the brand emphasized single-origin coffees and rotating selections. Early offerings included espresso-based drinks as well as manual brewing methods such as the Chemex.

The entity was incorporated as Jewel Coffee Pte. Ltd. in Singapore in December 2010, shortly before the brand’s stated 2011 café launch.2

Expansion

In the years following its founding, Jewel Coffee expanded beyond its original CBD location. Cafés appeared in areas including Raffles Place, Orchard Road, and Rangoon Road, while the company developed a broader roasting and retail operation. Contemporary press coverage described the brand as part of Singapore’s rapidly developing specialty-coffee culture.2

The business subsequently evolved from being primarily a café operator into a diversified coffee company, with an emphasis on locally roasted coffee, retail products, and business-to-business solutions. Current listings include coffee beans, capsules, brewing equipment, coffee machines, grinders, and related products alongside its café and corporate businesses.

A defining feature of Jewel Coffee is its focus on specialty coffee and roasting. The company states that its coffee is locally roasted in Singapore, with its roasting facility currently located at Westview Food Factory in Tuas.

Its approach involves selecting coffees from different origins and roasting them to bring out individual characteristics. The corporate profile describes head roaster Cheng Shinhao as a certified Q Grader who sources coffee beans from desirable growing regions, focusing on quality and consistency.3

This philosophy is reflected in the product range, which includes coffees such as Ethiopia, Brazil, Alpha Red, and Bold As Love, alongside seasonal and capsule offerings.3

Jewel Coffee’s business extends considerably beyond drinks served in cafés.

Coffee Beans

The company sells whole-bean coffee for home and professional brewing. Customers can select different grind options when purchasing through the online store.

Coffee Capsules

Jewel Coffee produces specialty coffee capsules designed for home and office use. The current range includes Nespresso-compatible-style capsule products and capsule subscriptions.

Brewing Equipment

The company sells and bundles equipment from established coffee-equipment brands and offers complete home-brewing kits. The online range includes Chemex, Hario, and AeroPress equipment, as well as grinders, coffee machines, and other accessories.

Other Beverage Products

Jewel Coffee has expanded into products used by cafés and beverage businesses. Its wholesale business includes coffee, milk, syrups, machines, and related supplies. The company states that it is an exclusive distributor for Otis Oat Milk and Mathieu Teisseire in its wholesale operation.

The original Jewel Coffee concept was a specialty-coffee café, particularly oriented toward Singapore’s CBD and office-worker population. Early locations were known for espresso-based drinks and manual brewing, with press coverage describing the brand as a destination for specialty coffee in areas such as Shenton Way and Raffles Place.

The company has also experimented with broader café concepts. One example was Jewel Café + Bar, which combined coffee with food and alcoholic beverages and operated as a more extensive all-day dining concept.

Subsequently, the company developed a franchise model. Its website describes café franchising as one of its corporate offerings, providing support from setup through operation.

A significant development in Jewel Coffee’s evolution has been its move into B2B coffee services. The company offers JEWEL@WORK, described as a workplace coffee solution that supplies offices with coffee beans and espresso machines. It also operates a wholesale business supplying coffee, milk, syrups, and equipment.

Another component is OEM beverage production. Jewel Coffee states that it works with businesses on customized coffee blends, product design, and packaging, effectively providing a one-stop beverage solution.

This structure means Jewel Coffee operates not simply as a café brand, but as a coffee supply, roasting, and beverage-solutions company.

Jewel Coffee has developed an online retail ecosystem around coffee. Its online store covers:

• Coffee beans
• Coffee capsules
• Coffee subscriptions
• Brewing equipment
• Coffee machines
• Coffee grinders
• Milk and beverage products
• Syrups
• Cleaning products
• Merchandise
• Gift sets

Roasting is central to Jewel Coffee’s identity. The company describes itself as a local roaster, rather than simply a café that purchases finished roasted coffee from an outside supplier.

Its stated roasting location is a legal roasting facility at 27 Tuas Bay Walk, Westview Food Factory. The company’s office/contact address is separately listed at 10C Jalan Ampas, #06-02, Ho Seng Lee Flatted Warehouse.

This vertical integration allows Jewel Coffee to participate in several stages of the coffee value chain—from sourcing and roasting through to retail, cafés, and B2B distribution.

Jewel Coffee’s branding is built around the idea of making specialty coffee more accessible. Its original proposition differed from the traditional Singapore coffee-shop model: instead of emphasizing inexpensive, traditional kopitiam-style coffee, it introduced a more modern specialty-coffee experience centered on bean origin, roasting, brewing technique, and espresso quality.

Over time, the brand has positioned itself between several segments:

• Specialty coffee: premium beans, single origins, roasting, and manual brewing
• Café retail: espresso drinks and food
• Home coffee: beans, capsules, and brewing equipment
• Corporate coffee: office machines, beans, and subscriptions
• Wholesale: coffee and beverage ingredients
• Franchising: expansion of the café concept

This diversification is a significant characteristic of Jewel Coffee’s business model today.

Jewel Coffee received attention from Singapore and international lifestyle publications during its expansion. Its press archive includes coverage or mentions from outlets such as The Straits Times, Travel + Leisure, SilverKris, Her World, The Smart Local, SG Now, and others.

The company’s LinkedIn profile states that it won “Promising Franchisor of the Year” in 2017, an award associated with the Singapore Franchising and Licensing Association.3

Jewel Coffee is a privately held Singapore company. Public corporate information identifies the legal entity as Jewel Coffee Pte. Ltd., incorporated in Singapore in 2010.2

Its current business footprint is broader than the original café operation. The company presents Jewel Coffee as a combination of specialty coffee, roasting, retail, wholesale, corporate solutions, and café franchising.

The name “Jewel Coffee” fits the company’s emphasis on treating coffee beans as products with individual qualities worth discovering and highlighting. Its corporate description uses the metaphor of allowing coffees to “shine like a Jewel,” tying the name to its philosophy of careful sourcing and roasting.

As of 2026, Jewel Coffee is understood not merely as a chain of coffee shops, but as a Singapore-based specialty-coffee ecosystem. Its operations span:

• Cafés: customer-facing specialty coffee outlets
• Roasting: locally roasted specialty coffee
• Consumer retail: beans, capsules, and brewing equipment
• Subscriptions: recurring coffee and capsule purchases
• Wholesale: coffee and beverage supplies for businesses
• Workplace coffee: machines, beans, and office solutions
• OEM: customized beverage products
• Franchising: expansion of the Jewel Coffee café concept

The company’s current website explicitly describes these different business lines, while its corporate profiles characterize it as a specialty-coffee purveyor and café chain in Singapore.

Summary

Jewel Coffee is a Singapore-born specialty-coffee brand founded in 2011 by Adrian Khong that evolved from a CBD café into an integrated coffee business encompassing specialty roasting, cafés, packaged coffee, capsules, e-commerce, wholesale, workplace coffee solutions, OEM beverages, and franchising.1

Note: There is a separate business called Jewel Cafe (a Japanese-origin jewellery-buying chain) that is unrelated to Singapore’s Jewel Coffee; the two names are easy to confuse in search results.

1. Our History – Jewel Coffee
2. JEWEL COFFEE PTE. LTD. (201025892N) – Singapore Company
3. Jewel Coffee