Jmoon (also known as 极萌) is a Chinese-origin home beauty technology brand that specializes in at-home beauty devices. The company focuses on technologies traditionally associated with professional beauty clinics, including skin tightening, anti-aging, photoelectric skincare, radio-frequency (RF), microcurrent, LED/light-based treatments, and hair-removal technology.

The brand positions itself around combining consumer beauty products with high-efficiency “fast beauty” concepts. While Jmoon has been described in external coverage as a sub-brand under ULIKE, regional Jmoon sites also operate under different distribution and company structures.1

Jmoon traces its development to the broader home beauty-device industry. According to its Hong Kong brand site, the brand was established in 2013 and developed under the Lai Group. It initially focused heavily on home-use optical beauty and hair-removal technology before expanding into facial beauty and anti-aging devices.2

The brand’s evolution can be divided into three main stages:

1. Hair-removal technology

Jmoon’s earlier business was strongly associated with home hair-removal devices. Its product technology emphasizes optical hair removal combined with cooling technology, intended to make home treatments more comfortable. The company states that its products have been used by millions of consumers for hair-removal applications.

2. Expansion into facial beauty

Jmoon subsequently expanded from hair removal into facial skincare and anti-aging devices. One of its most recognizable products is the Jmoon Iron Beauty (大熨斗美容仪), introduced around 2022. The product uses a large multi-electrode head and RF technology, with the brand emphasizing greater treatment coverage and faster operation than conventional small-head beauty devices.

3. Development of next-generation anti-aging technology

Jmoon later moved beyond conventional RF positioning. Its newer portfolio includes Collagen Cannon devices and Transdermal Collagen Light technology. In 2024, the company introduced its transdermal collagen-light beauty device as a new approach to anti-aging skincare.

Jmoon’s core brand philosophy centers on “Technology + speed + convenience + professional-style beauty at home.” The official Chinese site uses the concept “科技抗衰，快人一步”, which roughly translates to “technology-based anti-aging, one step faster.”

The brand’s broader “ultra-fast beauty technology” concept focuses on making beauty treatments more efficient through larger treatment heads, larger electrode areas, and higher energy output. Instead of positioning a beauty device simply as an electronic skincare gadget, Jmoon attempts to position it as a technology-driven personal beauty system. This is reflected in the company’s emphasis on:

• Larger treatment heads
• Multiple electrodes
• RF energy
• Microcurrent
• Light-based technologies
• Multi-mode treatments
• At-home convenience
• Faster treatment coverage

RF Radio Frequency

RF is one of Jmoon’s most important technologies. Jmoon uses RF in products such as its Iron Beauty and Collagen Cannon lines. The basic concept involves delivering radio-frequency energy into skin tissue to produce controlled thermal effects associated with skin tightening and collagen-related skincare treatments.

Jmoon’s marketing differentiates its devices through electrode configuration and treatment-area coverage rather than simply competing on the presence of RF technology itself. For example, the company describes its Iron Beauty as using a 12-pole oversized head, with a treatment area substantially larger than conventional four-pole devices.

Microcurrent

Some Jmoon devices combine RF or light-based technology with microcurrent/electrical stimulation. The company’s newer products describe technologies such as multi-frequency microcurrent and “zero-gravity” microcurrent as part of their lifting-oriented treatment systems.

Light / Photoelectric Technology

Jmoon has increasingly focused on photoelectric beauty technology. Its newer Transdermal Collagen Light device uses what the brand calls transdermal collagen-light technology, while its Collagen Cannon products incorporate light-based technology alongside electrical stimulation.

Cooling Hair Removal

The brand’s hair-removal products use sapphire ice-cooling technology. The purpose is to combine optical hair removal with skin cooling, making the treatment more comfortable while targeting hair at the root.

Jmoon Iron RF Beauty Device

The Iron Beauty is considered one of Jmoon’s signature products. Its distinctive design uses a large, flat, multi-electrode treatment head. The company markets the design around the idea of “ironing” facial skin, with RF energy and electrical stimulation intended to provide a lifting/tightening-oriented treatment. Jmoon says the M12’s electrode area is approximately three times that of a conventional four-pole product, allowing the same skin area to be covered more rapidly at the same movement speed.

Jmoon Collagen Cannon

The Collagen Cannon is another major Jmoon product family. The newer M30/M30 Max generation combines multiple electrodes with light-based technology and microcurrent. The Hong Kong product site, for example, describes the M30 Max as having 35 electrodes and 26 light beads, together with multiple treatment modes.3

Transdermal Collagen Light

This line represents Jmoon’s newer move toward light-based anti-aging technology. The company describes the technology as using two wavelength bands simultaneously and positions the device around collagen-related skincare, firmness, and skin-brightening applications.

Sapphire Ice-Cooling Hair Removal

Jmoon’s hair-removal portfolio includes the Sapphire Ice-Cooling Hair Removal Device Y6S. The technology combines light-based hair removal with sapphire cooling. This category remains an important part of Jmoon’s wider home beauty ecosystem.

Jmoon places considerable emphasis on research and development. According to its official website, the company operates two global photoelectric beauty R&D centers, located in Shenzhen and Seoul. Its Chinese site currently claims more than 500 global patents and more than 30 international product-safety certifications, while also citing ISO 13485 medical-device quality-management certification and third-party verification from organizations including SGS and CVC.

The company has promoted collaborations with scientific institutions. In 2023, Jmoon announced that Professor Theodor W. Hänsch, a Nobel Prize-winning physicist, would serve as its honorary chief scientist. The brand also announced cooperation with the Beijing Institute of Nanoenergy and Nanosystems concerning a feasibility plan for multipolar RF beauty devices.

These activities form an important part of Jmoon’s strategy of presenting itself as a beauty-technology company rather than simply a consumer beauty brand.

Jmoon occupies a position between consumer electronics, beauty, skincare, and professional aesthetic technology. Its competitors can broadly be divided into three groups:

Traditional beauty-device brands

These include brands selling RF, LED, microcurrent, and other home facial devices.

Hair-removal technology brands

Jmoon competes in the IPL/optical hair-removal market, where sapphire cooling is one of its major differentiators.

Professional aesthetic treatments

Although Jmoon devices are intended for home use, their marketing frequently references technologies associated with professional beauty and aesthetic treatments.

This gives the brand a positioning that can be summarized as: “Professional-inspired beauty technology designed for home use.”

Jmoon has expanded beyond mainland China. Its international presence includes dedicated operations and sales channels in Hong Kong, Taiwan, Southeast Asia, and other markets.

The brand’s international strategy relies heavily on e-commerce, localized distributors, and regional online marketplaces.

Jmoon also has a relationship with ULIKE in international markets. ULIKE’s own website currently sells products branded “JMOON by Ulike,” including the ReGlow Max, NouvelleSkin M30U, and Transdermal EM50.4 Tatler Asia has similarly described Jmoon as a sub-brand under ULIKE, although the exact corporate/distribution structure can vary by market.

Jmoon’s Chinese official website reports the following figures (noted as company-reported rather than independently audited):

• 700+万 units/users sold — approximately 7 million
• ¥5.5 billion+ in sales
• 500+ global patents
• 30+ international product safety certifications
• Two major global photoelectric beauty R&D centers

The wider group figures reported by Jmoon’s Hong Kong site differ: it states the group has accumulated more than 1,000 patents, including more than 400 global patents. This should not be interpreted as Jmoon’s own patent count.

Jmoon’s marketing is built around several recurring themes:

• Technology: Use of scientific terminology, patents, R&D centers, and collaborations.
• Speed: The “fast beauty” concept is a key differentiator.
• Anti-aging: Facial lifting, firmness, wrinkles, and collagen are central to the newer product portfolio.
• Premium aesthetics: Products generally use distinctive metallic, sculptural designs rather than looking like conventional medical equipment.
• Celebrity/fashion association: Jmoon has connected itself with fashion events and celebrities as part of its premium positioning. Its official site identifies actress Zhou Dongyu as a spokesperson/user of the M12 device and highlights its Vogue partnership.

A characteristic of Jmoon is that its brand identity is more consistent than its corporate/distribution identity across countries.

In China, Jmoon is presented as 极萌, a technology-focused beauty-device brand.

In Hong Kong, Taiwan, and other overseas markets, products can appear under Jmoon, Jmoon by Ulike, or through regional distributors. For example, the Taiwan site identifies local distribution/import companies, while ULIKE’s global website directly presents a JMOON product collection.5

Therefore, when researching Jmoon for business, investment, distribution, or competitive analysis, it is important to distinguish between:

Jmoon brand → product brand → ULIKE/group relationship → regional distributor/legal entity.

They are not necessarily the same legal entity in every country.

Jmoon has promoted several design and industry recognitions, including:

• Harper’s BAZAAR Awards
• Golden Pin Design Award
• Inclusion in the Forbes China beauty-industry ranking
• Partnership with Vogue Forces of Fashion

The official brand history lists the Harper’s BAZAAR and Golden Pin recognitions around 2022 and its Forbes China beauty-industry recognition in 2024.

The simplest way to understand Jmoon is that it does not primarily sell skincare products; it sells technology-enabled beauty hardware.

Its differentiation can be summarized as:

• Conventional beauty brand: Creams, serums, masks
• Traditional beauty-device brand: Small RF/LED/microcurrent device
• Jmoon: Large-format, multi-technology home beauty systems designed around speed and treatment efficiency

Its “large head + multiple electrodes + high energy + multiple technologies” philosophy is particularly visible in products such as the Iron Beauty and Collagen Cannon.

Jmoon（极萌） is a technology-oriented home beauty brand originating in China and focused on bringing professional-inspired optical and electrical beauty technologies into consumer homes. Established around 2013, the brand evolved from hair-removal products into a broader portfolio of anti-aging and facial beauty devices using RF, microcurrent, LED/photoelectric, and cooling technologies. Its flagship products include the Iron RF Beauty Device, Collagen Cannon series, Transdermal Collagen Light devices, and Sapphire Ice-Cooling Hair Removal systems. Jmoon emphasizes fast treatment, large-area electrode designs, proprietary technology, patents, and international R&D, with research operations in Shenzhen and Seoul and an expanding international presence. In overseas markets, the brand has also been associated with ULIKE through products marketed as JMOON by Ulike.4

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