• Full name: Kenda Rubber Industrial Co., Ltd.
• Brand name: KENDA
• Founded: 1962
• Founder: Chi-Pao Yang
• Headquarters: Yuanlin, Changhua County, Taiwan
• Industry: Tyre manufacturing
• Stock Exchange: Taiwan Stock Exchange (TWSE: 2106)
• Slogan: Designed for Your Journey (introduced during the 2023 global brand refresh)2

Kenda was established in 1962 in Yuanlin, Taiwan, initially manufacturing bicycle tyres and inner tubes. During the 1970s and 1980s, the company diversified into motorcycle, scooter, lawn and garden, and trailer tyres. As demand grew internationally, Kenda expanded its manufacturing network throughout Asia and established overseas subsidiaries.

Major milestones include:

• 1962: Company founded, producing bicycle tyres.
• 1970: Expanded into motorcycle and scooter tyres.
• 1978: Entered the lawn and garden tyre market.
• 1983: Introduced trailer tyres.
• 1991: Opened Kenda USA in Columbus, Ohio.
• 2001: Began manufacturing passenger car radial tyres.
• 2004: Formed a joint venture with Cooper Tire and acquired Dexstar Wheel Company.
• 2015–2016: Opened factories in Indonesia and expanded production in Vietnam.
• 2018: Established the European Technology Center in Germany.
• 2020: Opened the Kenda Global Research & Development Headquarters.
• 2023: Introduced a refreshed corporate identity and logo under the “Designed for Your Journey” campaign.3

Kenda manufactures tyres for a wide range of applications, including:

Bicycle tyres

One of Kenda’s strongest market segments, covering:

• Mountain bikes (MTB)
• Road bikes
• Gravel bikes
• BMX
• Hybrid bikes
• E-bikes
• Children’s bicycles

Many original equipment (OEM) bicycles from brands around the world are fitted with Kenda tyres.

Motorcycle and scooter tyres

Kenda produces tyres for:

• Sport motorcycles
• Touring motorcycles
• Scooters
• Motocross
• Enduro
• Adventure motorcycles

Automotive tyres

The automotive lineup includes:

• Passenger cars
• SUVs
• Crossovers
• Light trucks
• High-performance vehicles
• Winter tyres
• All-season tyres

Off-road tyres

Products include tyres for:

• ATVs
• UTVs
• Side-by-side vehicles
• Golf carts
• Utility vehicles

Specialty tyres

Kenda also manufactures:

• Trailer tyres
• Agricultural tyres
• Lawn and garden tyres
• Industrial tyres
• Wheelchair tyres
• Material handling equipment tyres

These specialty products represent a significant portion of Kenda’s business worldwide.4

Kenda operates manufacturing facilities in:

• Taiwan
• China
• Vietnam
• Indonesia

The company also maintains research and technology centres in:

• Taiwan
• United States
• Germany
• China

Its global production network supports distribution across North America, Europe, Asia, Oceania and other international markets.5

Kenda products are sold through distributors, bicycle manufacturers, motorcycle dealers, automotive retailers and online channels in more than 150 countries. The company employs over 10,000 people and produces hundreds of thousands of tyres each day.6

Kenda invests heavily in tyre technology, focusing on:

• Advanced rubber compounds
• Tread pattern optimisation
• Rolling resistance reduction
• Wet-weather grip
• Durability and puncture resistance
• Electric vehicle tyre development
• Sustainable manufacturing processes

Its global R&D network helps adapt products to regional market needs.7

Kenda is generally positioned as a value-oriented, mid-market tyre brand. Rather than competing primarily in the ultra-premium segment, it emphasises:

• Reliable everyday performance
• Competitive pricing
• Long service life
• Broad product availability
• OEM partnerships

Its products are commonly used by consumers seeking dependable tyres without premium-brand pricing. Community discussions often describe Kenda as a solid budget-to-midrange option, while acknowledging that the company also produces higher-performance models.8

Kenda states that its business is guided by four core values:

• Honesty
• Quality
• Service
• Innovation

The company emphasises customer safety, product reliability and continuous technological improvement.9

In 2023, Kenda introduced a redesigned logo featuring:

• A check-mark element symbolising quality and safety
• An inverted “V” representing a strong foundation
• A diagonal line representing the road ahead

The redesign accompanied the global brand message “Designed for Your Journey,” reflecting the company’s focus on supporting customers across all forms of mobility.3

Kenda has earned a reputation for:

Strengths

• Wide range of tyre products
• Good value for money
• Strong OEM relationships
• Broad international distribution
• Reliable durability for everyday use

Common criticisms

• Some budget models are viewed as less refined than premium competitors in high-performance applications.
• Enthusiasts seeking maximum grip or racing performance often prefer premium-tier brands, while many everyday users consider Kenda a dependable and economical choice.10

Kenda has evolved from a small Taiwanese bicycle tyre manufacturer into a major global tyre company with more than six decades of experience. Its diverse product portfolio, worldwide manufacturing footprint and emphasis on value have made it a well-established brand in the bicycle, motorcycle, automotive and specialty tyre industries. Today, Kenda continues to expand its technological capabilities while maintaining its commitment to producing dependable tyres designed for a wide variety of vehicles and applications.11

1. Kenda Rubber Industrial Company
2. KENDA RUBBER IND., CO., LTD.
3. Kenda Tire | Corporate | Kenda Brand Logo
4. Kenda Tire | Our Story – Kenda USA
5. Nuestra Historia – Kenda
6. Where are Kenda tires made? – Bicycle Help Center
7. Question regarding the brand Kenda
8. About | Explore Performance Tires Today — KENDA TIRES USA
9. Who Owns Kenda Tires: Kenda Rubber and the Yang Family – LegalClarity
10. KENDA RUBBER (VIETNAM) CO., LTD. – MID
11. History – Kenda