About KORMESIC
Overview
KORMESIC is an international beauty and personal-care brand that primarily markets skincare, body care, fragrance, makeup, and related personal-care products. The brand presents itself as a British skincare company established in 1978, with an international distribution network spanning more than 30 countries. Its official website emphasizes affordable skincare, modern formulation technology, natural ingredients, and accessibility.
In Indonesia, KORMESIC products are commercially distributed, and several products have been registered or notified through the country’s cosmetics regulatory system. PT Sing Foo Cosmetic appears as the Indonesian registrant for products such as KORMESIC Bright Up Cream, Peach Moisturizer, and Kojic Acid Underarm Brightening Cream. 1
Basic Information
| Field | Information |
|---|---|
| Brand | KORMESIC |
| Industry | Beauty & personal care |
| Primary category | Skincare |
| Other categories | Body care, fragrance, makeup, hair/personal care, household products |
| Claimed founding | 1978 |
| Claimed origin | United Kingdom |
| Global headquarters | United Kingdom (according to the brand) |
| International presence | 30+ countries (according to the brand) |
| Indonesian market | Yes |
| Indonesian registrant | PT Sing Foo Cosmetic |
| Manufacturing connection | Xingfu Biotechnology (Guangdong) Co., Ltd. |
| Brand philosophy | “Beauty is Priceless, Confidence is Boundless” |
| Positioning | Affordable/premium-accessible skincare |
The 1978 founding date and British identity are claims made by KORMESIC itself; these are not independently corroborated by external corporate records. 2
Brand Philosophy and Positioning
KORMESIC describes itself as a global skincare brand whose purpose is to make effective beauty products accessible at relatively affordable prices. Its official brand story places considerable emphasis on three ideas:
- Accessibility — skincare should not be prohibitively expensive.
- Technology + nature — combining natural extracts with modern cosmetic formulation and biotechnology.
- Confidence and inclusivity — beauty products intended for different skin types, tones, and consumer needs.
The brand’s stated philosophy is: “Beauty is Priceless, Confidence is Boundless.” This slogan summarizes KORMESIC’s intended market position: beauty products that look and feel premium without being positioned as luxury-priced items.
Claimed Establishment
KORMESIC’s official FAQ describes the company as a British skincare brand established in 1978. Its Indonesian-facing website likewise describes KORMESIC as a global skincare expert “since 1978.” However, current online material stating the brand has “45 years of history” suggests this wording was inherited from earlier copy rather than dynamically updated, as 1978 to 2023 represents exactly 45 years. Consequently, the 1978 establishment date is best understood as a self-reported claim by the brand.
International Expansion
According to KORMESIC, the brand subsequently developed an international presence, with operations or business presence in locations including the United Kingdom, France, Dubai/UAE, China, South Korea, Indonesia, and New Zealand. The company states its products are now distributed in more than 30 countries. 3
The brand also identifies retail partnerships in various markets, including KKV, Panda Eyes in Malaysia, MIUTISO in the Philippines, MIDI in the Middle East, and retailers in Russia. These partnerships are cited from KORMESIC’s own corporate communications. 4
Corporate Structure and Ownership
While the consumer-facing website describes the brand as British, trademark records connect the KORMESIC trademark to Guangzhou Duoshang Brand Management Co., Ltd. of Guangzhou, China. A Polish trademark publication identifies Guangzhou Duoshang Brand Management Co., Ltd. as the proprietor/applicant associated with the KORMESIC mark, listing goods such as cosmetics, beauty masks, creams, shampoos, perfumes, and lipsticks. 5
A Swiss trademark record similarly identifies Guangzhou Duoshang Brand Management Co., Ltd. as the owner of a KORMESIC trademark registration classified under cosmetics and personal-care-related goods. 6
This distinction indicates that while the brand may market a British heritage narrative, its contemporary corporate ownership and trademark management are linked to Chinese entities. A more precise description is that KORMESIC markets itself as a British skincare brand established in 1978, while trademark records identify a Chinese company as the proprietor. 7
Product Portfolio
KORMESIC maintains a broad portfolio covering multiple aspects of personal care.
Facial Skincare
The facial skincare range includes cleansers, moisturizers, serums, toners, facial masks, acne treatments, brightening products, barrier-repair products, hyaluronic-acid products, ceramide products, retinol products, and glycolic-acid products. The catalogue contains dozens of individual SKUs. 8
Body Care
The body-care range includes lotions, scrubs, serums, deodorant sprays, anti-acne body products, brightening products, and moisturizing products. Examples include Matcha Oat Brightening Body Scrub, Goat’s Milk Body Scrub, Japan Sakura Body Lotion, and various deodorant sprays. 9
Fragrance and Makeup
Fragrance and makeup (including foundation) are listed on KORMESIC’s storefronts. 10
Hair and Household Products
The wider catalogue includes hair styling products, shampoos, and other personal-care formulations. Trademark documentation also covers a broader range including household cleaning preparations, dishwashing products, and air-fragrancing products. 11
Formulation Themes
KORMESIC’s formulations align with several major cosmetic trends:
- Hydration and Skin Barrier: Prominent use of ceramides and hyaluronic acid, seen in products like the 10X Ceramide Moisturizing Cream, 4D Hyaluronic Acid Series, and 5X Ceramide lines.
- Brightening: Products feature vitamin C derivatives, niacinamide, kojic acid, botanical extracts, and various brightening complexes.
- Acne Care: An extensive segment including acne cleansers, toners, serums, day/night creams, and salicylic-acid products. The catalogue features a 5-in-1 Intense Acne series.
- Anti-aging/Firming: Includes retinol, firming masks, eye patches, and peptide concepts.
- Botanical/Natural Positioning: Frequent use of aloe vera, centella asiatica, ginseng, green tea/matcha, pomegranate, rose, rice, honey, turmeric, and other botanical extracts. 12
Pricing Strategy
KORMESIC employs a mass-market pricing strategy. In the Indonesian market, listed prices typically include:
- Masks: ~Rp2,300–Rp3,450
- Body scrubs: ~Rp11,000–Rp12,000
- Facial serums: ~Rp13,000–Rp40,000
- Moisturizers/creams: ~Rp20,000–Rp46,000
- Skincare sets: From ~Rp23,000
These positions place KORMESIC closer to value skincare than prestige brands. The brand’s messaging explicitly advocates for high-quality skincare without high price tags. 13
Market Presence in Indonesia
Indonesia is a significant market for KORMESIC, featuring dedicated storefronts, local-language materials, and rupiah pricing. Evidence exists of products entering Indonesia’s regulated cosmetics system via PT Sing Foo Cosmetic. Specific registrations include:
- KORMESIC Bright Up Cream: Notification NA11251900091, dated 11 August 2025.
- KORMESIC Peach Moisturizer: Notification NA11250100310, dated 5 May 2025.
- KORMESIC Kojic Acid Underarm Brightening Cream: Notification NA11251900028, dated 17 February 2025.
Records also link Xingfu Biotechnology (Guangdong) Co., Ltd. to the manufacturing/packaging of these products. 14
Manufacturing and Quality Claims
KORMESIC states adherence to various international quality standards and lists certifications/documentation including HALAL, BPOM, SGS, CPNP, GMP, MSDS, and FDA. The company also states it follows cruelty-free principles. 15
However, these terms represent general claims by the brand; specific product-level verification is required as certifications like BPOM registration are product-specific in Indonesia, and “FDA” references can vary by jurisdiction and product type. 16
OEM/ODM Operations
Beyond consumer branding, a separate KORMESIC website presents the company as a cosmetics OEM/ODM and private-label manufacturer. It offers customized skincare and cosmetic manufacturing across categories such as sunscreen, facial care, hair care, body care, men’s care, masks, aloe vera products, and lip care. This indicates a B2B/private-label manufacturing dimension within the KORMESIC ecosystem. 17
Retail Strategy
KORMESIC pursues a high-volume, broad-distribution model rather than exclusive positioning. Distribution channels include specialty beauty stores, supermarkets/retail chains, distributors, e-commerce platforms, wholesalers, and private-label/OEM channels. The company describes an offline specialty-store network spanning over 30 countries. 18
Distinctive Characteristics
- Extremely Broad SKU Strategy: Covers virtually every stage of a beauty routine rather than relying on single hero products.
- Low Price Points: Particularly in Asian markets, products are priced accessibly for students and younger consumers.
- Ingredient-Driven Marketing: Heavy emphasis on active ingredients like ceramides, niacinamide, vitamin C, hyaluronic acid, retinol, salicylic acid, and botanical extracts.
- International Positioning: Presents itself as a global entity despite strong regional operational footprints.
- Complex Commercial Footprint: Combines British heritage branding, Chinese trademark/manufacturing links, and local distribution structures in markets like Indonesia. 19
References
- KORMESIC | Distributor Grosir Perawatan Kulit & Agen Merek | OEM ODM OBM – kormesicglobal
- NA11251900091 | Bright up cream (KORMESIC
- Marke KORMESIC ((fig.)) – Wirtschaftsregister.ch
- Skincare Archives – KORMESIC Cosmetic & Skincare Manufacturer OEM/ODM
- Home – KORMESIC Cosmetic & Skincare Manufacturer OEM/ODM
- Kormesic Apakah Sudah BPOM dan Berasal dari Mana? Ini Status Legalitas dan Profil Singkat Kormesic – Suara Merdeka…
- Kormesic ✅ Juli 2026 100% Original – Official Store Indonesia
- Jual Produsen Pabrik Langsung KORMESIC Strawberry Milk Hand Cream(Handbody) Jawa Barat – PT. Sing Foo Cosmetic
- Jual Produsen Pabrik KORMESIC 4% Niacinamide Gel Jawa Barat – PT. Sing Foo Cosmetic
- 90)NA11251900091 – NA11251900091 – Sahabatsetara.id
- 90)NA11250200072 – NA11250200072 – Sahabatsetara.id
- Tentang Kami – Kormesik Beauty Gallery
- Kormesic Beauty Gallery – Kormesik Beauty Gallery
- Beauty & Skincare – Kormesic Skin – Premium Beauty & Skincare Solutions
- Face Care – Kormesic Skin – Premium Beauty & Skincare Solutions
- KORMESIC – TULEA Sp. z o.o.
- kormesic- Salud y Belleza– Kormesic
- Profil KORMESIC Official store – Kota Adm. Jakarta Barat
- Maska do Włosów z olejkiem arganowym i keratyną Kormesic Monoxidil 1000 ml – 328943981 – ERLI.pl





